Aimia Inc, a global loyalty analytics company, today launched Nectar, an e-commerce loyalty program in India modeled on their highly successful loyalty program with the same name in UK. The program has been launched in the form of a online e-commerce page which aggregates products and prices across multiple online retailers, also highlighting the points you will earn by choosing a specific one. To complete the transaction, the user is redirected to the product page on the respective platform, and once the transaction is done, points are awarded to the user’s account. With this operational model, it essentially acts as a rewarding shopping assistant.

1. wwww.etailingindiaexpo.com
Aimia Inc, a global loyalty analytics company, today launched Nectar, an e-commerce loyalty
program in India modeled on their highly successful loyalty program with the same name in UK.
The program has been launched in the form of a online e-commerce page which aggregates
products and prices across multiple online retailers, also highlighting the points you will earn by
choosing a specific one. To complete the transaction, the user is redirected to the product page on
the respective platform, and once the transaction is done, points are awarded to the user’s
account. With this operational model, it essentially acts as a rewarding shopping assistant.
eTailing India Though Corner
Loyalty program to build and maintain customer base
Loyalty programs add value to the experience of shopping on the internet. It is an experiential
commerce to bring back customers for repeat purchases. PAYBACK’s Chief Marketing Officer,
Gaurav Khurana says customer’s access to more real-time and personalized experience has made
loyalty transactions grow consistently over the past few years. Loyalty program provides
customer’s transaction data and the intelligent use of that data will provide a much clearer vision
of the customer base and product range which will help to reap more profits from the beginning.