3. Indian Jewelry Retail
Jewelry Retail Online Jewelry Retail
• $30 B; Growing at > 15% p.a. • $80 M (Estimate)
• 3rd biggest retail category in India • Growing at > 70% p.a.
• Largest consumer of gold in the world • Increasing no. of online sellers
• 3rd largest diamond jewellery market • Ebay India sales 1 pc of jewelry every 3 mins
• Unorganized (> 3 lacs goldsmith) • Highest ASP category
• Branded jewelry 6% share, growing at 40-
50% p.a.
Online Jewelry expected to reach $1 B in next 5 years.
5. Gitanjali Group
Established in 1966, Gitanjali is one of the world’s
largest integrated-branded jewelry players
Annual turnover of over USD 2.1 billion
Launched India’s First Branded Jewelry “GILI” in
1994; Currently owns > 40 established brands
4 out of top 5 jewelry brands in India owned by the
Group
Presence in 10 countries; Above 4000 Retail points
7. Multi-Channel Retail
Multi-
2006
1999 Multi brand
Store
Exclusive Brand
Store
Own
Departmental
Jewelry Store
Retailer
Franchisee 2009
Store
Distributor Shop-in-Shop
(Departmental
Store)
1994
To achieve greater and faster market penetration.
13. Gitanjali’s Online Journey
In-store online
Kiosk
E-Franchisee
Ecom Jun 2012
Feb 2012
marketplace
2011-12
Multi-brand
website
2011-12
Brand
website
2007
Innovative online models for rapid and profitable growth.
14. Brand websites
Brand Loyal Customers
Brand Collections
Brand Store Locator
Brand News / Updates
Highest average ticket size due to brand trust.
15. Multi-brand websites
Multi-
• 25+ Gitanjali brands
• Precious and lifestyle gifts
• Jewelry marketplace
• Multiple sellers
• One stop shop for jewelry
High conversion due to multiple choices.
16. ECOM Marketplace
Greater Reach
More visibility
Faster
penetration
High volumes due to millions of traffic.
17. E-Franchisee
Background
Tapping population that is not buying online
Assisted selling model
Bridges touch & feel gap
Personal assistance
Proposition
Dual stock access – Physical and Online
Low investment and high return
Hassle-free,Anytime,Anywhere
Sales Formats
Direct
Shop-in-Shop 60+ existing E-franchisees and
Online Store hundreds of enthusiastic enquiries.
Target
New Entrepreneurs
Jewelers, Housewives, Online start-ups, Financial advisors
Assisted selling model to reach offline buyers.
18. In-
In-store Online Kiosk
In-store online browsing
Promotion of Digital Catalogue
Low Investment
Greater penetration
Currently piloting in select stores.
19. Online Marketing
Online Mass
Marketing Media
Online marketing for driving traffic; Mass media for brand building.
20. Online Retail - Challenges
Internal
Real-time
Convince brands - Conflict with
Priority for inventory update
Can jewellery sell offline retail -
Ecommerce across multiple
online? Online Discounts
channels
External
Logistics /
Touch-n-feel Fraud transactions Timely delivery
Insurance
21. Opportunities…
Mobile and Social media
• Mobile website and Mobile App
• Social media engagement
Integrate Store Network
• Ship to store
• Leverage in-store inventory
Multi-national Online Store
• Inventory from 10 countries
• Cross border online trade
23. Online - A natural extension of Offline
Gitanjali E-Gitanjali
Brand Store Brand Website
Multi-brand Multi-brand
store website
Franchisee E-Franchisee
Departmental Online
Store Marketplace
International International
Stores web-store
