1. T-Commerce
The new way to sell
By –
Samarjeet Singh
President, Iksula Services Pvt. Ltd.

2. TODAY'S CHALLENGES IN CLOSING A
SALE!
Hyper-connected Customer
 Access to more information at the touch of
a button
 Always-on, Always-connected lifestyle is
creating the most knowledgeable and
educated consumers in the history

3. TODAY'S CHALLENGES IN CLOSING A
SALE!
In-store experience
 Customer's Expectations from the sales
associates are higher than ever before
 In fact, 73% of consumers believe they are
more informed than the sales associates

4. TODAY'S CHALLENGES IN CLOSING A
SALE!
Feet on Street
 Qualification of resources
 Training investment
 Attrition

5. OVERCOMING CHALLENGES
 Define & acquire necessary information
about consumer and products
 Provide elegant, intuitive and simple
interfaces
 Deliver info in a timely and easy-to-use
manner for associate to use in dialog

6. T-COMMERCE
T-Commerce or Touch commerce is a
digital point of sale system on a tablet
computer

7. THE SOLUTION
Personal Concierge
 Store associates take on the role of a
personal concierge
 Information access at the touch of fingers
 Empowered associate with info on
•Product
•Consumer preferences
•Buying habits

8. THE SOLUTION
Personalized shopping experience
 36o degree view of the customer
 Recommendation based on buying history
 Recognize frequent shoppers

9. THE SOLUTION
Supply integration
 Access to endless aisle of products
 Real-time inventory across stores,
warehouse and online

10. THE SOLUTION
Product experience
 Customize products and pricing
 Virtual dressing room
 Augmented reality

11. T-COMMERCE FOR INDIA
Ecommerce penetration in India is still only 2%
Key Reasons:
• Lack of awareness
• Lack of trust
• Banking and Gateway
• Touch and feel

12. USE CASES
Digital Franchisees
Big Bazaar Direct
Franchisees book orders using a tablet
Big Bazaar Direct delivers the order in 3-7 days
Franchisee makes commission on every order

13. USE CASES
Hybrid Franchisees
Gitanjali E-Franchisees
Suitcase with limited inventory
Placeholder for tablet
Orders routed through online store

14. USE CASES
Card on Delivery
Myntra
Customers can now pay by card on delivery
Major breakthrough for high ticket items

15. USE CASES
Insurance Premium Collection
Reliance General Insurance
• Product information
• Premium calculator
• Card payments

16. TAKEAWAYS
Expectations of the hyper-connected consumer are higher than ever
Is it worth empowering your associates?
Absolutely !Is T-commerce the right fit for India? Looks promising !