8. “Internet marketing is the process of
building and maintaining customer
relationships through online activities
to facilitate the change of ideas,
products, and services that satisfy the
goals of both parties.”
A Definition
12. The act of leveraging social media
platforms
(places where peopleplaces where people
connect and communicateconnect and communicate)
to promote a product or service.
The Chazin GroupThe Chazin Group
13. Leverage Social
Media to its
FULL Advantage
The Chazin GroupThe Chazin GroupEstablish a Brand Online
15. Let’s start by talking
about social media as
a vehicle to promote
the BRAND called
“YOU.”
The Chazin GroupThe Chazin Group
16. • Become a Subject Matter Expert
• Get Published
• Identify Your USPUSP
• Your Product Features & Benefits
• Build a Rolodex of References/Testimonials:
– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf Promotion == BRANDINGBRANDING