1.
Contents
Introduction 1
iGaming Start-Up Marketing Package 2
- A full end-to-end Branding/ Re-Branding
of Your Start-up iGaming Company. 4
- Logo Design 5
- A 30 Second Commercial video 6
- A 1+ minute Commercial video 6
- The Set-up of Social Media Platforms 8
- Online Lead Captures (Landing Page) 9
How To Implement Your Marketing Assets Effectively 10
- iGaming Start-Up Marketing Package 10
- Acquire, Convert And Retain Players Of An
Online Casino Or Sportsbook 12
- Outbound Marketing 13
- Inbound Marketing 13
- Social Media 15
- YouTube 15
- Online Presence 15
- Landing Pages 15
- CRM & Customer Retention Strategy 15
- SEO 16
Contact Us 17
Euro Consulting EMEA
Head Office (UK): +44 (0)131 220 2820
Malta Office: +356 2778 0717
e: info@euroconsulting-emea.eu
w: www.euroconsulting-emea.eu

2.
iGAMING MARKETING DEVELOPMENT
Euro Consulting EMEA | iGaming Marketing Development
Euro Consulting EMEA is a leading iGaming Business & IT Consultancy, with offices in
Edinburgh, the Netherlands and Malta. Euro Consulting EMEA specializes in working
specifically within the iGaming industry to enhance their Online Presence and Corporate
Image, bringing the needed expertise that is required to develop effective and successful
Marketing Campaign Assets, providing them with a solid base to raise their potential
Market Shares, maximizing the Return of Investment.
This document will explain our approach to Marketing within the iGaming Industry
for Start-Up Companies, on a low budget. Euro Consulting EMEA will provide Start-Up
Companies with a solid Marketing Platform and direction for a new iGaming Company
to grow.
Euro Consulting EMEA are your marketing partners, we are not a large marketing
agency who charge large sums of money delivering messages which are generic, we
are relationship driven, running projects aligned to your business insights and budgets,
we empower your sales division giving sales teams the confidence to go out into todays
competitive marketplace to sell your services and products with ease.
EURO CONSULTING EMEA | Page 1
We know the iGaming industry...
We understand your requirements...

3.
iGaming Start-Up Marketing Package
Euro Consulting EMEA are offering Start-up iGaming Organisations our ‘out of the box’
Marketing Package for iGaming Start-Ups, at a cost effective price. This Consists of;
• A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.
Our USP is simple, with extensive
experience within the iGaming industry,
we understand your requirements
and your business goals, we know
how important it is to rise above the
competition.
Our team consists of Highly Skilled
and Talented Designers with extensive
experience in Developing High Level
Marketing Campaign and Media Assets,
specializing in Cross Media & Digital
Marketing.
• Logo Design
• A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP
(Unique Selling Point). This video is compatible to be presented online through Youtube,
Websites, Social Media, and on Television.
• A 30 Second commercial video that can be used to promote your Bonuses, Competitions,
Games, SportsBook or USP’s.
• The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and
Slideshare.
• Online Lead Captures (Landing Page), based on the desired messages.

4.
iGAMING MARKETING DEVELOPMENT
We are ideally placed to fulfill your requirements,
with extensive knowledge of the industry, along
with a highly skilled and talented creative team.
EURO CONSULTING EMEA | Page 3

5.
iGAMING MARKETING ASSETS
Branding

6.
Branding
The First Impression is the most important when it comes to Trust and
Faith, which makes Branding one of the Most Crucial Elements in
Creating a Successful Brand Identity. Not only does it need to Represent
the Company as such, but also virtually Represent the Quality that it
eventually stands for.
To create a Solid Branding requires not only a Deep Understanding of
the Psychology of the Consumer or Industry, but also takes a thorough
insight into the ways of what the Product or Service stands for, requiring
an Extensive Research of the Targeted Industry to make sure that your
Branding gets conceived in just the way it was intended to be.
Euro Consulting Marketing Development can look back on over 10 years
of Extensive Experience in Creating Top Brands by Top Designers from all
over the world, securing a Professional Approach in Creating any kind
of Company or Product Identity, making sure that your Brand makes the
Best Chance for that most important ‘First Impression’.
iGAMING MARKETING DEVELOPMENT
Logo Design
Euro Consulting EMEA work closely with their clients, and will present a
wide range of branding ideas and initial Logo Designs to your iGaming
Company. Euro Consulting will then develop the Logo based on client
feedback, and our Creativity. Resulting in a strong Corporate and
Company Image.
The Logo Design Process;
1. Your iGaming Company will be presented many different ideas and
range of possible styles, and colour schemes.
2. Euro Consulting EMEA will then request feedback from the initial ideas.
3. Based on client feedback and Euro Consulting EMEA’s Creativity, the
logo designs and Colour Schemes will then be developed into the final
selection phase.
4. The Final Logo and Brand feeling will then be developed and delivered.
EURO CONSULTING EMEA | Page 5

7.
iGAMING MARKETING ASSETS
Working directly with the various Sales Departments, Euro Consulting Marketing Development can always
accomplish the Best International Deals for your Campaign Budgets. Company
Media Presentation/ Corporate Video
Looking back on over 10 years of Media and Commercials Production for Television, Cinema and Social
Media platforms, Euro Consulting provides the perfect base for any kind of Media Campaign, rather it is
Filmed in a Studio or 3D produced Material, Euro Consulting will always provide the Highest in Broadcast
Production Standards, turning your Media Campaigns into True Entertainment.
With our network of Highly Acclaimed and Prize Winning Copywriters and Directors, Euro Consulting
always pushes Media Production to the limits, offering the highest Quality and Up-to-Date Technology in
Media Production.
Our Worldwide Database of Broadcasting Outlets and Product Placement Ventures provides us with an
optimum in finding the Perfect Advertisement Channels for your Media Content, wherever your Targeted
Market or Audience is.
Image

8.
iGAMING MARKETING DEVELOPMENT
EURO CONSULTING EMEA | Page 7
Develop trust for existing & potential future players.
Audio Branding
Just like the Importance of Visual
Remembrance, the Audial
Representation of a Branding is Equally
Important, adding to the efficiency of
having a Brand Alternatively Identified
during any Public Exposure Opportunity.
Euro Consulting Marketing
Development works with a selection of
the best composers and songwriters,
assuring not only the most professional
approach to Audio Branding but
guaranteeing Top-Level Entertainment
while communicating your Products or
Services.

9.
iGAMING MARKETING ASSETS
Social Media Marketing (SMM)
Due to the raising Corporate interest into using Social Media as a general Image and
Advertisement Carrier, the Development of (Interactive) SMM Campaigns becomes
more popular every year, resulting in the need for:
- Encourage your Audience to Visit you
- Client Interaction
- Client Feedback
- Market Research
- Interactive content
- Promotions
- Registration Required Contests to Gain Newsletter Contingent
Euro Consulting Marketing Development can provide the required Campaign Concepts
and Interactive Content on demand, creating a Perfect Playground for Spontaneous
Product Introductions or Market Research Queries.

10.
iGAMING MARKETING DEVELOPMENT
EURO CONSULTING EMEA | Page 9
Data Collection & Landing Pages
In times of Social-Media, having a Professional Web-Presence still is one of the most important
Business-cards for Companies, offering the possibility to Directly Present and Communicate
Products and Services to their potential clients. With our Network and Access to over 4000 Web-
Design Specialists, Euro Consulting Marketing Development can always provide the required
Web-Development to Design and Setup a Tailor-Fitted Web Presence.
Euro Consulting, while being one of the Industry Leaders in CMS Technology Implementations
can also provide the proper Integration into the Enterprise Asset Portfolio, getting the most out
of your Web-Presence, Connecting your Visitors Directly to the Company’s Targets and Services,
creating a reliable Stream from Visitor to eventual Client.
Next to Web-Presence, Campaign related Web-Content such as Landing Pages and the
Banner Campaign Development that usually comes along can Seamlessly be Integrated in any
Programming Language, forming a solid Web-Based Backbone to any Company Marketing
Campaign.

11.
iGAMING MARKETING SOLUTIONS How To Implement Your Marketing Assets
Effectively
With our iGaming Start-up Marketing Package, you will have
a solid platform to then build upon and begin to generate
revenues. You have a strong brand that is backed up with
Media presentations, promoting your site, Social Media
Cross linking, and online presence with landing pages. All
of this, with your gaming platform, back office operations
and bonus structures in place, you are then ready to enter
the market.
In this section, we will take you through the basics of
implementing your marketing assets effectively, and
maximising your iGaming company. This section touches on
the basics of Using Social Media, Youtube, Landing Pages,
Email Marketing Campaigns, Search Engine Optimisation,
CRM & Customer Retention strategies, in order to acquire
players and retain them.
Strategy
Marketing

12.
iGAMING MARKETING DEVELOPMENT
EURO CONSULTING EMEA | Page 11
Euro Consulting EMEA’s iGaming Marketing Start-Up Package:
Brand Digital Marketing Assets Social Media Online Presence
Most of the time, online Casinos/ Sportsbook are restricted from using traditional mass media marketing such
as TV Adverts or sponsorship of football teams for example. This leaves them to concentrate on a solid digital
marketing strategy.
Such strategy must have direction on the following points:
- How do you use online channels and digital Marketing Assets to grow the business...
- How do you use your digital Marketing Assets to add value to the brand through online channels...
- Where do you use your digital Marketing Assets...
- How do you make your activities meet with your business goals...
- Who are you targeting...
- What is your proposition and bonus scheme for potential new players...
- How do you link various digital channels...
- How do you reach your players...
- How do you encourage the player to convert into a ‘real money’ player...
- How do you retain existing players...
- How do you manage digital & online marketing...
Customer retention & Loyalty: Loyalty does not only depend on providing an excellent service to your players
but they must be also be ‘looked after’. Bonus Schemes are the norm for any online casino and are vital in
acquiring players as well as retaining them, however, it is also important to show personal touches and giving
out prizes that are targeted at the lifestyle of your audience. For example, tickets to an important football
match in Europe including Travel , accommodation and spending money. Attractive offerings and prizes will
increase the chances of your players remaining loyal to your brand.

13.
iGAMING MARKETING SOLUTIONS
How To Implement Your Marketing Assets Effectively
In order to acquire, convert and retain players, an Online Casino or SportsBook must:
1. Plan - Budgets, Marketing Strategies, Various Marketing Channels.
2. Reach - SEO, Pay Per Click, Affiliates, PR, Social Media Blogging, etc.
3. Act & Convert - Landing Pages, CRM, Email Campaigns, SMS Campaigns, etc.
4. Engage - Events, Social Media, Email & SMS Marketing, Competitions, Bonus Schemes, etc.

14.
iGAMING MARKETING DEVELOPMENT
EURO CONSULTING EMEA | Page 13
Outbound Marketing: Content of Brand
Search Marketing
- SEO
- Paid Search PPC
- Sponsored
Stories
Online PR
- Publishing
- Online
Participation
Offline Marketing
- Promotional
Events
- Sponsors
- TV
- Mobile
- Out-Bound Sales
- Promotional Gifts
Interactive Adverts
- Sponsors
- Specific Site
Banners
Social Media Marketing
- Engage with Audience
- Promotions & Bonus
Schemes
- Viral Promotions
- Customer Feedback
Third Party Online Marketing
- Affiliates
- Link Generation to
site
- Online Sponsors
BRAND
- Blogging
- Articles/ Stories
- Banners
- Landing Pages
- Email/ SMS
Marketing
Marketing of Content
- Social Media
- News
- Relevant Blogs /
Forums
- Portals
Search Engine Marketing
(SEM)
Traffic
BRAND
Traffic Traffic
Website
Links
Inbound Marketing:

15.
Your extra salesman.
iGAMING ONLINE MARKETING
Online
Marketing

16.
iGAMING MARKETING DEVELOPMENT
EURO CONSULTING EMEA | Page 15
How To Implement Your Marketing Assets
Effectively
Euro Consulting EMEA’s iGaming Start-Up Marketing Package
provides Corporate Identity in terms on online presence. This
includes online presentations, set-up of Youtube Channel to
be integrated with Social Media. Video Assets to be provided.
Youtube
Social Media
Online Presence
CALL TO ACTION CALL TO ACTION CALL TO ACTION
Competitions, Promotions & Bonus’ to enhance traffic
Diverting Traffic to the Website and attract Clients.
Online Presence, Landing Pages & Email Marketing Campaigns -
Online Presentations, Landing Pages and Email Marketing Promoting your
iGaming Company. These can all be used for Collecting Data, Promotion
& Competition Offers, acquiring new clients and Customer Retention.
Encouraging and diverting traffic to your iGaming Company Website.
This method will also enhance the SEO.
Landing Pages are used to capture fresh data, that can be used to
encourage them to play with your iGaming Company. Landing Pages
can also be implemented for Promotion & Competition Offers and
Customer Retention. Encouraging and diverting traffic to the your
iGaming Company Website. This method will also enhance the SEO.
Online Presence is your additional Salesman.
Online Presence is your additional Salesman.
Youtube - Creative Media Presentations that will capture the imagination
of the potential players whilst Raising the Image of your iGaming
Company. Youtube can be used to Promote Bonus’ & Competitions for
Customer Retention, as well as acquiring new Players for your iGaming
Company. Integrating Clear and attractive call to actions, generating
traffic to the website. Structured Content, and descriptions tagged with
the Media will be used, enhancing SEO.
Social Media - Cross Media Marketing can be used to Promote Bonus’
& Competitions for Customer Retention, as well as acquiring new players
for your iGaming Company. Integrating Clear and attractive call to
actions, generating traffic to the website. Social Media is the perfect
platform to interact with Current and potential players. Social Media will
also enhance SEO.
CRM & Customer Retention Strategies - As a leading Oracle Certified
Partner, our extensive experience allows us to deliver best-in-class advice,
feasibility, implementation and support, ensuring you get the most out
of your CRM investments. Whilst we focus on delivering premium CRM
Services to our clients, we also look to add value to your CRM investments
by increasing Return on Investment and lowering Total Cost of Ownership.

17.
iGAMING ONLINE MARKETING
How To Implement Your Marketing Assets
Effectively
SEO - Search Engines became the ‘Mother of all Information’,
rather one is looking for Product Reviews or Company
Services, the most important is that when the Keywords that
fit your Company or Product profile are entered, amongst
other components, in order to rank higher on Search Engines.
Social Media and your Website Design feature heavily in this
process. SEO will do the job of multiple Salesman.
Euro Consulting EMEA’s iGaming Start-up Marketing Package,
provides your iGaming Company Website with the Platforms
required to be successful in terms of SEO.
Landing Pages
Social Media
Youtube
Diverting Traffic to the Website and attract Clients.
Analytic Reports & CRM
SEO

18.
iGAMING MARKETING DEVELOPMENT
Contact Details
Euro Consulting EMEA
Head Office (UK): +44 (0)131 220 2820
Malta Office: +356 2778 0717
e: info@euroconsulting-emea.eu
w: www.euroconsulting-emea.eu
United Kingdom
Euro Consulting EMEA Head Office,
23 Blair Street, Edinburgh, EH1 1QR, UK
Netherlands
Euro Consulting, EMEA, Leeuwerikplein
101, 144HZ, Purmerend, Holland
Malta
Euro Consulting EMEA, 104 Old College
Street, Sliema, SLM 1377, Malta, EU
EURO CONSULTING EMEA | Page 17
Contact us for a free consultation,
we are happy to assist...

19.
Copyright Euro Consulting EMEA © 2014
We know the iGaming industry...
We understand your requirements...
Euro Consulting EMEA
Head Office (UK): +44 (0)131 220 2820
Malta Office: +356 2778 0717
e: info@euroconsulting-emea.eu
w: www.euroconsulting-emea.eu