Euromonitor research analyst Elton Morimitsu presented this research at Tissue World Sao Paulo in May 2017.

1. BRAZILIAN TISSUE MARKET: KEY TRENDS AND
OPPORTUNITIES
TISSUE WORLD SÃO PAULO 2017
Elton Morimitsu, Research Analyst
May 2017

2. GLOBAL TISSUE MARKET
LATIN AMERICA TISSUE MARKET
BRAZILIAN TISSUE MARKET
AWAY-FROM-HOME TISSUE AND HYGIENE
KEY TAKEAWAYS

3. © Euromonitor International
3
Stagnating revenues in developed vs growth in developing world
GLOBAL TISSUE MARKET
-0,5
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
0
5.000
10.000
15.000
20.000
25.000
Asia Pacific North America Western Europe Latin America MEA Eastern Europe Australasia
2011 2016 2011-2016 % CAGR
Tissue sales*, retail and away-from-home, US$, constant value msp, 2011/2016
US$million
%CAGRgrowth
*Included: retail sales to consumers and sales to AFH end users

4. © Euromonitor International
4
Retail vs AFH dynamic: regional variations
GLOBAL TISSUE MARKET
0
1
2
3
4
5
6
7
Asia Pacific Australasia Eastern Europe Latin America MEA North America Western Europe
Retail Volume Away-from-home Volume
%CAGRgrowth
Tissue volume, ‘000 tonnes, % CAGR growth, 2011-2016
*Included: retail sales to consumers and sales to AFH end users

5. GLOBAL TISSUE MARKET
LATIN AMERICA TISSUE MARKET
BRAZILIAN TISSUE MARKET
AWAY-FROM-HOME TISSUE AND HYGIENE
KEY TAKEAWAYS

6. © Euromonitor International
6
Brazil remains the biggest market within Tissue
LATIN AMERICA TISSUE MARKET
0%
5%
10%
15%
20%
25%
30%
35%
0,0
500,0
1.000,0
1.500,0
2.000,0
2.500,0
Participationin%
USDmillion
2016 Retail value sales in USD mn (current prices)
Sales in 2016 Participation in Latam

7. © Euromonitor International
7
Brazil not necessarily the biggest market in all categories...
LATIN AMERICA TISSUE MARKET
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
Paper Towel Paper Tableware Facial Tissues Toilet Paper
Tissue participation within Latin America - retail value rsp in USD mn 2016
Brazil Argentina Chile Mexico Peru

8. GLOBAL TISSUE MARKET
LATIN AMERICA TISSUE MARKET
BRAZILIAN TISSUE MARKET
AWAY-FROM-HOME TISSUE AND HYGIENE
KEY TAKEAWAYS

9. © Euromonitor International
9
Brazilian tissue market overview in 2016
BRAZILIAN TISSUE MARKET
USD 2.3 billion
Toilet Paper
Facial Tissues
Paper Towel
Paper Tableware
86%
2%
2%
10%

10. © Euromonitor International
10
Downgrade in consumer habits to influence forecast period
BRAZILIAN TISSUE MARKET
90
100
110
120
130
140
150
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Brazilian retail sales - volume and value comparison (2007 = Base 100)
Retail volume in '000 tonnes Retail sales in BRL million (constant 2016 prices)

11. GLOBAL TISSUE MARKET
LATIN AMERICA TISSUE MARKET
BRAZILIAN TISSUE MARKET
AWAY-FROM-HOME TISSUE AND HYGIENE
KEY TAKEAWAYS

12. © Euromonitor International
12
Global Away-from-Home (AFH) market overview in 2016
AWAY-FROM-HOME TISSUE AND HYGIENE MARKET
AFH Toilet
Paper
AFH Paper
Tableware
AFH Paper
Towel
AFH Wipers
34%
18%
11%
28%
AFH Boxed
Facial
Tissues
9%

13. This is a short version of the presentation. For more
information, please contact:
Info-brazil@Euromonitor.com