Lacramiora Beilic, of Bucovina Tourism Association in Romania, presents about the "Land of Painted Monasteries" as an opportunity for cultural tourism development, during the EUROPETOUR Multiplier Event in Veliko Tarnovo Bulgaria.

1. BUCOVINA REGION
The land of painted
monasteries
Multiplier Event – Veliko Tarnovo,
Bulgaria
7th of April 2017

2. The Southern part of the former
historical region Bucovina is
situated in North-East part of
Romania, covering today Suceava
county.
Suceava county is the second
largest administrative territory in
Romania:
• Surface - 8,553 km2
• Population – 634.810
inhabitants
• 8 towns, 396 villages. SUCEAVA
is the capital of the county
(92.120 inhabitants)
GENERAL INFORMATION

3. BRIEF HISTORY OF BUCOVINA
• Historically part of Moldavia, the territory
of what became known as Bukovina was,
from 1774 to 1918, an administrative
division of the Habsburg Monarchy and
the Austrian Empire.
• After World War
I, Romania established control over
Bucovina.
• In 1940, the northern half of Bukovina
was annexed by the Soviet Union, and
nowadays is part of Ukraine.

4. Why is Bucovina a tourism destination?
1. Tourism attractions
2. Accessible roads (E 85 from North to South and E576 fom
East to West)
3. Main international airport - Suceava
4. Accommodation facilities (around 350 with more than
10.000 beds)
5. Many restaurants
6. Wellness and leisure facilities
7. Walking trails in the mountain area

5. People...places...and traditions
The natural beauties of these lands such as:
 the variety of the landscapes,
the folklore elements,
the achievements of the inhabitants,
 the well-known hospitality,
represent factors that prove the value of the tourism
potential in Bucovina region.

6. TOP 5 REASONS
TO VISIT BUCOVINA
1. UNESCO Monasteries
2. Amazing nature
3. Local crafts and traditions
4. Leisure or active tourism facilities
5. Gastronomy

7. Bucovina’s Painted Monasteries
• These famous monasteries are an
extraordinary architectural treasure from
15th-16th Century in the North of
Moldavia, Romania.
• The unique features of these monasteries
and churches are that they are painted -
with dramatic and colorful religious
scenes - on their outside walls.
• In fact, this is the reason why they are
known as "The Painted Monasteries" and
also to be distinguished from the other
old Orthodox Churches and Monasteries
which are traditionally always painted on
the inside.

8. Voroneţ Monastery

9. Moldoviţa Monastery

10. Suceviţa Monastery

11. AMAZING AND UNSPOILED NATURE

12. CRAFTS AND TRADITIONS

13. LEISURE
Indoor and outdoor pools
Wellness and health centers – mineral waters, natural
mofettes
Salt therapy (Cacica Salt Mine)

14. ACTIVE TOURISM
 Trekking
Mountain bike
Nordic walking
Climbing
River rafting
Horse riding
Zip line
Via ferrata

15. Trekking

16. Mountain biking

17. Ski fond

18. Horse riding

19. GASTRONOMY
Guests are welcomed heartily in Bucovina,
with a glass of wine or of traditional home-
made “tzuica” (plum brandy) or “afinata”
(blueberry liqueur)

20. … and the local gastronomy is a real adventure with
temptations:
• the traditional "mamaliga" (polenta) with pork meet
and sheep cheese
• the smoked trout
• the sarmale (meat rolls in cabbage leaves)
are all local specialties waiting to be tasted by visitors.

21. Why is Bucovina a good practice?
• Good quality of tourism services
• Trained staff
• Customer oriented management
• Sustainable tourism development

22. Good Quality of Tourism Services
Tourism information
Transport
Entertainment
and cultural
events
Tourist assistance
Leisure and
active tourism
Gastronomy
Accommodation
Tourism
guidance
Booking and
confirmation

23. Trained and motivated staff
Qualifying training courses (in all basic level
positions: cook, waiter, bartender, receptionist, room
maid, travel agent, tour guide a.s.o.)
Foreign languages training courses
IT and marketing training

24. SETTING
ACTIVITY
• Perfect destination for holidays and trips, for spending the free time, for culture and
other activities
• Unspoiled nature, rich in unique cultural objectives
• Hospitality in rural area and fine gastronomy
• Easy to reach and safe
• Various accommodation / from chalets to boarding houses, inns
• Product development, tourism programms
• Regional marketing strategy
• Co-operation with the central and local
administration
• Developing promotion materials;
• Fair participation, organization of info-trips for tour-operators
• Promoting exchange of information, publications, specialists
Sustainable Development

25. PPP future projects
With the help of local
community
- Regional marketing strategy
- Co-operation with the central and local
administration
- Improving the infrastructure
- Promoting exchange of information,
publications, specialists
- Developing promotion materials;
- Product development, speciffic tourism
programms
- Fair participation
- Organization of info-trips for tour-operators
-Restauration of traditional old houses;
- Infrastructure development
-Project development and implementation
- Co-financing promotion materials
Regional associations
Investors

26. Invitation and motto
Come in Bucovina as a tourist and leave
as a friend!

27. LACRAMIOARA BEILIC
BUCOVINA TOURISM ASSOCIATION
www.bucovinaturism.ro