2. Library of the
Month – The
Multiplier Effect
www.theeuropeanlibrary.org
Aubéry Escande –
Communications Manager

3. The European Library – National
and University libraries

4. The European Library -
Council of Europe
representation

5. Facts &
Figures
 200 million bibliographic
records
 18 million digital records
 25 million pages of full text
 Emphasis on collections
 Library sector representative

6. Marketing
Plans
 Marketing Plan for end-
users
 Marketing Plan for
services
• Widget and API
campaign
• Editorial campaign
• Activities break-down
• 2013/2014 Schedule

7. Library of the
Month
campaign The European Library office
 The Library of the month
 The European Library network
• Marketing opportunity
• Institution highlight
• Collections and content highlight
• Through The European Library
portal, The European Library
social media channels and the
Library of the month
• User statistics

8. Success
stories
 The National Library of Spain -
April
 Bavarian State Library - June
 National & University Library of
Zagreb – July
 National Library of The
Netherlands – September

11. August 2013 – September 2013August 2013 – September 2013

14. Facebook and The European
Library
+ 15% Facebook
Top 2 referral to The European
Library website - Increase of 49%

15. “The Library of the Month
campaign proved to be an
excellent opportunity to
showcase our vision and mission.
It was also a fantastic window to
let Europe catch a glimpse of
some of our most valuable and
appreciated treasures.”
Ana Santos Aramburo – Director of
the National Library of Spain

16. "Marketing our collections and
services has become essential for
libraries in the 21st century. The
European Library’s - Library of
the Month - campaign helps us in
our endeavors to promote the
value of libraries"
Klaus Ceynowa – Deputy Director
General of the Bavarian State
Library

17. Thank you
Aubéry Escande
Aubery.Escande@kb.nl