The document summarizes the first EPP Profit Leaders Summit held in Stockholm, Sweden in December 2016. It discusses the unique format of bootcamps and keynotes led by expert consultants and practitioners. Attendees included pricing leaders from large corporations who found the event inspiring and thought-provoking. They provided positive feedback and discussed challenges in pricing. The summit was made possible with the support of partners and had top international speakers. It brought together participants from over 30 companies to network and share knowledge on pricing. The Profit Leaders Summit was deemed a fundamental must for the world of pricing, and information was provided on the second edition in 2017.

1. december 14 -15, 2016
stockholm | sweden
In partnership with
Sponsored by
EPP®
profit
leaderssummit
®
2016
PostSummitReport
A treasure of
priceless ideas and insights

2. | European Pricing Platform | Post Summit Report, Stockholm 20163
The EPP Profit Leaders Summit
is new in its kind: bootcamps
are alternated with keynotes.
And content originates from
expert consultants and practi-
tioners.
„ Our expert partners define
the topics of the agenda and
steer the body of knowledge in
pricing and business moneti-
zation. Experts leading a boot
camp, an intensive active for-
mat, demonstrating their exper-
tise in an innovating, thought
provoking topic. An excellent
opportunity for all parties to go
into discussion and to interact
on different topics of pricing.
„ High level speakers will be
leading a key note, enforcing
and representing high level
thoughts, & share the newest
thinking in pricing.
Reflections and feedback from
pricing partners and partici-
pants brought the European
Pricing Platform to take action
and organizing this new, unique
initiative.
A high level summit about new
concepts, new insights, thought
leadership, about develop-
ments which are now appearing
The Profit Leaders
Summit delivers on
„ The opportunity to share
knowledge, content &
reputation.
„ Putting the pricing audience
fast forward in touch with the
most relevant peers and newest
thinking in pricing and profit
management from all indus-
tries, as this content involves all
business sectors.
in certain industries, and are
expected to be appearing in
other sectors as well. Conse-
quently, our thought leadership
and debate needs to cross over
all industries.
New research findings and new
monetization plans are key for
the future of pricing practice.
„a different
frameworkƒ
„some
background
information on
this occasionƒ
background information framework
2

3. | Post Summit Report, Stockholm 2016| European Pricing Platform 54
“ The EPP Profit Leaders
Summit 2016 – the first of its
kind – really outperformed my
expectations. I met up with a
highly sophisticated crowd both
from large corporations and
from the vendor side. It was a
fabulous opportunity to start
collaborations and friendships.
The atmosphere was inspiring
and the talks and workshops
were excellent yet sometimes
truly thought-provoking. The
topics ranged from classic and
novel research methods via
strategic outlooks to digital
transformation processes in
pricing. I will be back next
year!
“ Kai-Markus Mueller
CEO the Neuromarketing Labs
Nicolai Broby Eckert – partner
at PA Consulting Group - did
an excellent job in moderating
the summit: summarizing the
presentations, canalizing the
questions and keeping track of
the time.
“ The EPP Summit in Stock-
holm was a wonderful opportu-
nity to close the year with great
discussions and to get some
interesting new thoughts and
ideas for a successful start into
the new year. I really enjoyed
the exchange with peers and
the socializing, and the very
well organized event.
“ Dirk Staudemeyer
Miles and More
(Lufthansa Group)
“Excellent event bringing hig-
hly experienced pricing leaders
together to discuss current glo-
bal and European challenges
and developments in an open
atmosphere.
What are the top 3 pricing chal-
lenges for the near future?
„ Digitalization
„ Application of Behavioral
Economics in “real B2B busi-
ness life”
„ Potentially decreasing top
management attention for
pricing
“ Gernot Dambacher
Evonik Industries AG
„our attendees:
happy with the
outcome of the
epp profit
leaders summitƒ
„the profit
leaders summit
with a top
moderatorƒ
our moderator some quotes
Our
moderator
in action

4. | European Pricing Platform | Post Summit Report, Stockholm 201676
„AN EVENT
MADE POSSIBLE
with THE
SUPPORT OF...ƒ
„TOP SPEAKERS
AT THE FIRST
EDITION OF THE
EPP PROFIT
LEADERS SUMMITƒ
®
„ Hewlett Packard Enterprise
„ Monitor Deloitte
„ Navetti
„ PA Consulting Group
„ Price Waterhouse Coopers
„ Pros
„ Simon Kucher & Partners
„ Syncron
„ The Boston Consulting Group
„ The Neuromarketing Labs
A special thank you to the
speakers for their enthousiasm,
collaboration and input, which
made the Profit Leaders Summit
to an experience packed with
knowledge and new insights.
Ian Wachters
The Netherlands
Partner and Managing
Director
The Boston
Consulting Group
Andreas Westling
Sweden
CEO
Navetti
Maciek Szcześniak
Poland
Director Global Pricing
Hewlett-Packard
Enterprise
Nicolai Broby Eckert
Sweden
Partner
PA Consulting
Kai-Markus Mueller
Germany
CEO
The Neuromarketing
Labs
Johan Östlin
Sweden
Head of Global Pricing
Presales
Syncron
International AB
Toke Høgild
Denmark
Management
Consultant
PA Consulting Group
Nicolas Beutin
Germany
Partner - Customer
Practice Leader
Price Waterhouse
Coopers
Tommy Arvinell
Sweden
Director
Simon-Kucher &
Partner
Marc Abels
Belgium
Partner
Monitor Deloitte
with the support of... our speakers

5. | European Pricing Platform | Post Summit Report, Stockholm 201698
Toke Høgild from PA Consulting Group in full action at the
Profit Leaders Summit in Stockholm, picturing future global
challenges for all industries and on how to understand and
implement servitization. Great interactive vibrant exercise in
an intense group debate.
E-commerce : threat or opportunity?
Andreas Westling, CEO of Navetti explaining
opportunities - operational needs – risks.
Opening the debate & triggering his audience at
the EPP Profit Leaders Summit in Stockholm...
Maciek Szcześniak from Hewlett Packard
Enterprise on stage demonstrating “Improve
analytics to improve revenue”, a business case
from the real world. The Profit Leaders Summit
2016 in Stockholm continues at full speed!
Dr. Kai-Markus Mueller at
the EPP Profit Leaders Summit
in Stockholm explaining the
concept of Neuroscience, price
perception in the mind...Hot
pricing topic!
Marc Abels leading an
intensive boot camp on
‘Public pricing manage-
ment’: demonstrating on
how an optimal price list
can boost profits by up to
5 percentage points…
‘Advanced Data for Analytics
and Tools for better Pricing’
presented by Ian Wachters:
showing a number of practical
tools & approaches that enable
organisations to benefit from
the insights from big data.
Tommy Arvinell from Simon-Kucher & Partners proving the
most useful principles of behavioral pricing;
Illustrating how the principles can be applied in successful
ways… a full house of interested pricing people…
On stage now: Nikolas
Beutin from Price
Waterhouse Coopers in
full action with the closing
keynote picturing pricing
tasks shifting to the CFO
area ..
At the Profit Leaders
Summit Johan Östlin from
Syncron, demonstrating
and connecting on how
to increase aftermarket
profits in his bootcamp.
Some highlights of this first edition of the EPP Profit Leaders Summit

6. | European Pricing Platform | Post Summit Report, Stockholm 20161110
A bubbling Summit…
An attentive audience
A packed programme! French coffee in Stockholm More pricing knowledge to share
Instructions...
Time to reflect and
discuss face-to-face
Ending the day with a well
deserved dinner, offered by
our partner PROS.
Food for thought…
Opportunities to network
Opportunities to network Opportunities to debate
Raising questions…

7. | Post Summit Report, Stockholm 2016| European Pricing Platform 1312
„ Vistaprint
„ Allianz
„ Gettinge group
„ Grey Heron
„ Philips Healthcare
„ Zebra A/S (Tiger Stores)
„ The Neuromarketing labs
„ Electrolux
„ Sandvik Machining Solutions
„ Dustin Group AB
„ Miles & More GmbH
(Lufthansa Group company)
„ HP
„ Valeo Service
„ Hankook Tire Europe
„ Henkel AG & Co. KGaA
„ Corning cable systems USA -
telecom
„ Sanofi
„ PWC
„ Fingerprint Cards
„ Dassault Aviation
„ Cooper Tire & Rubber
Company Europe Ltd
„ Dustin Group AB
„ Pro office
„ Vistaprint
„ Evonik
„ Sandvik
„ TeliaCompany
„ Dassault Aviation
„these are the
participating
companiesƒ
participating companies meet our partners
and sponsor
In partnership with
„our partnersƒ
„our sponsorƒ
®

8. | Post Summit Report, Stockholm 2016| European Pricing Platform14
„ A unique combination of
interactive boot camps and
thought-provoking presentati-
ons.
„ No other event will put you
in touch with the most relevant
peers and newest thinking in
pricing and profit management
so efficiently.
„ High level topics presented
to a sound board, composed of
top experts sharing their field
experience.
„ The manifestation of provo-
king and innovative monetizati-
on concepts and latest research
insights in pricing and business
monetization.
„ The exclusive PLS is suppor-
ted by world-renowned
speakers, a second-to-none
networking experience and in-
depth monetization
intelligence.
„ Crossing over all industries:
thought leadership and debate
taking place among the Pricing
and Profit Leaders community.
„ With the world’s most ex-
perienced pricing and profit
managers and their CFO’s and/
or CMO’s in attendance.
„The Profit
Leaders Summit:
a fundamental
must in the
world of
pricing!ƒ
a fundamental must!
Barcelona, Spain
November 29-30, 2017
„ Early Bird Fee € 1.395
(until June 30, 2017)
„ EPP Profit € 1.695
Leaders Summit
Els Landuyt is your Project
Manager. Get in touch with her
for more detailed information
on the second edition of the
EPP Profit Leaders Summit and
all other practical issues.
els.landuyt@pricingplatform.eu
www.pricingplatform.eu
www.pricingevents.eu
„at the 2nd
profit leaders
summit 2017ƒ
join us....
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