Mojo is a university sponsored social media which enables student groups, clubs, and teams to share their events to the student body.

2. Team
Ryan is a Mechanical Engineering undergraduate at
Boston University graduating summa cum laude.
Why our team is prepared to succeed.
Ryan has experience leading iOS development and has
successfully launched 3 apps to the app store.
Additionally, Ryan provides insight in business strategy
through his private equity experience with Dubin Clark—a
PE firm headquartered in Boston.
Evan is an undergraduate at the University of Pennsylvania
studying both Economics and Networks and Social Systems
Engineering, a unique Penn major that focuses on using
mathematics to predict how social systems behave.
Evan has relevant experience as a marketing analyst, crafting
personalized digital marketing strategies for 20+ clients.
Equally, he is on the board of the Wharton Entrepreneurship Club
where he has gained experience seeing pitches, listening to VCs,
and learning from entrepreneurs.

3. The problem Mojo looks to solve is a double edged sword.
Problem
Students
Clubs/Teams/Groups
Students have difficulty finding out what's happening on campus. The general student body is
largely unaware of the many sports games, club events, parties, and speakers that happen daily.
Traditional methods of handing out flyers on congested walking paths, facebook events, and emails
are out-dated, time consuming and ineffective. Clubs need an easier and effective way to advertise
their events to students of specific qualifications (year, gender, interests, etc).

4. Mojo is a platform that connects the student body to clubs,
organizations, and events happening on campus.
The Product
See events happening on campus
Students can see all the events being hosted on
campus displayed on a visually appealing map.
Students can click on the events to learn more or
attend the event.
Explore the variety of clubs
Users can explore the hundreds of clubs on
campus, keep track of their own clubs and
events, and recieve feedback on a club idea.
Follow, join, and learn more about specific clubs
Each club makes their own page on Mojo, allowing
the student body to learn about the specific club,
see the club's upcoming meeting/events, and
follow/join the club.

5. Launching Independently:
Marketing Strategy
Targeting Universities:
Once we've launched as a school sponsored
application at Boston University, we will be able to
advertise with more credibility moving forward.
Digital Marketing—LinkedIn, Instagram, Facebook and Google ads
with enhanced targeting toward University administators.
Relationships—in our validation process we contacted 50+ school administrators
explaining our product and asking about their needs. With our successful launch
at UPenn, we will reach out to these contacts
Digital Marketing Promoter Strategy
Instagram advertising was highly effective at Penn, ~50% of
students we followed (a free process) not only followed up back
but also downloaded Mojo.
Facebook, Snapchat, Instagram and Google pay per click ads will
also be employed.
Our 20 person promoter team at Penn proved very valuable. The same
process, where we pay a team of students $5.00 per download they
achieve, will be employed.
Each promoter is encouraged to bring sub-promoters and get a
portion of the profit earned by those sub-promoters.
By originally launching independently, Mojo will gain a foothold in Universities—proving value by improving their social
engagement—and will require universities to be on contract to continue the service.

6. W
eek
1
2
3
4
5
6
7
8
2,500
2,000
1,500
1,000
500
0
Status
C
reated
Availability
set
M
essages
Profile
C
licked
EventC
licked
40,000
30,000
20,000
10,000
0
Acquiring a large user base at extremely low costs.
Beta Test Results
Users Acquired
(Approximately 95% Freshman)
Statistics
(In first 8 weeks after launch)
Take-aways
(Conclusions from beta test)
A push notification brought
~800 users to Mojo in ~1 hr.
Cost per install was ~31% of
industry average.
Instagram led advertising
streams with a ~50%
download to impression rate.
We are currently in discussions with the Dean of Student Life at Boston University—he contacted us with interest in employing Mojo.
We are cautiously optimistic Mojo will widely be used as BU's Club App in the Fall.

7. Moat
How to create a defensible position in the market, preventing competitors from
copying the business model.
Ultimate goal is to establish a position at universities we enter that, once established,
a school will not change services to a competitor.
Offer significantly discounted rates to new universities. By doing so,
universities are more likely to employ Mojo for a single year.
After one year on Mojo, the students and clubs are engaged with the app creating a
significant switching cost if a university was looking to swap to a competitors product.
With first mover advantage and a strong moat, Mojo will have a dominant position firmly
established in the market before competitors arise.
Strategy

8. Monetization
Mojo will exercise 3 future primary revenue streams
Selling Data: Independent launches
May 2019 May 2020 May 2021 May 2022
6,000,000
4,000,000
2,000,000
0
Mojo learns users interests, age, relationship status, and major—
information that sells to ad agencies for approximately $0.14 per user.
SAAS Model: When school sponsored
As typical with school sponsored software, Universities will pay $5.00
per student per month. We will offer a discount price of $1.00 per
student per month in the first year.
Promotions: Independent launches
Local restaurants and attractions can promote a deal or special event
on students maps; students can click to post their interest in that
event, asking friends on Mojo to join them. Also includes targeted
push notifications of recommended sponsored events.

9. Milestones
Obtained Seed Round
funding at a $500k
valuation cap.
July 1st, 2019
Beta test launched at Penn,
Acquired ~2500 users.
Aug 26th, 2019
Achieved $10k in
funding from Boston
University.
March 20th, 2020
Officially launch application
at Boston University and
two surrounding schools.
Aug 26th, 2020
Scale to 9 additional
universities.
Aug 26th, 2021