WE'VE's deck on co-designed maker products and our business model.

1. April
2015
Building
transparent
supply
chain
with
co-­‐designed
maker
products

2. WE’VE
Vision
Transforming
rela.onships
between
buyers,
ar.sans
and
designers
Mission
Build,
nurture,
and
grow
transparent
supply
chains
WE’VE
is
A
global
collec.ve
of
excep.onally-­‐skilled
ar.sans
and
designers
WE’VE
sells
Highly-­‐designed
jewelry,
accessories
and
home
goods
2

3. Large U.S. market opportunity
41
Million
ProspecCve
we’ve
Customers
13-­‐19%
of
U.S.
adults
are
LOHAS
consumers
(Lifestyles
of
Health
and
Sustainability)
1
InternaBonal
Market
Opportunity
Fair
trade
products/giIware
esBmated
$1.04
billion
in
U.S.;
over
$4
billion
worldwide
2
Capture
1.5%
or
$15M
of
the
U.S.
market
by
2017
and
1.2%
or
$48M
of
the
global
market
by
2019
Revenue
per
product
$68
we’ve
commission
43%
Net
revenue
per
product
$29.25
Avg.
purchases
per
customer
per
year
1.3
Revenue
per
customer
(RPU)
per
year
$88.40
12
Million
Super-­‐Users
19%
of
target
users
are
LOHAS
consumers
64
Million
Women
25
to
54
age
range
1
Natural
Marke.ng
Ins.tute
study,
hRp://www.lohas.com/about
2
Fair
Trade
Labeling
Organiza.ons
Interna.onal;
World
of
Good
research
paper
3

4. Value to customers and artisan partners
4
we’ve
benefits
both
the
buyer
and
the
creator
Curated
&
veOed
Storytelling
&
transparency/
co-­‐creaCon
Sustainable
impact
Customers
Higher
quality,
more
consistent
goods;
site
is
easier
to
navigate
Share
in
crea.ve
process
-­‐
follow
produc.on
step-­‐
by-­‐step
thru
eyes
of
ar.sans
Contribute
to
communi.es
in
need
and
the
environment
Partners
Smaller
selec.on
means
more
product
visibility
No
produc.on
un.l
threshold
is
reached,
so
overall
inventory
held
for
we've
is
decreased
Fair
wages,
benefits,
training,
and
support

5. Markets
we’ve
eCommerce
Retail
eCommerce
“Collaborate”
Pop-­‐up
Retail
SF/NYC
MulC-­‐pronged
to
drive
revenue
growth:
• Pop-­‐up
Retail
! Build
brand
awareness
quickly
! Strong
performance
of
Holiday
pop-­‐up,
San
Francisco,
Q4
2014
• eCommerce
Retail
! Website
launch
February
2015
! Marke.ng
campaign
March
2015
• eCommerce
“Collaborate”
! Buyer
par.cipa.on
in
design
process
! Pre-­‐order
drives
JIT
produc.on,
streamlines
product
offering
to
maximize
profitability
5

6. Competitive landscape
6
Established
e-­‐commerce
tradi.onal
web
design
&
user
experience
Newer
model
more
immersive
sites,
design-­‐forward
WE’VE
compeCCve
advantages:
story,
rela.onships,
supply
chain
• Integrated
story,
embedded
mul.media,
and
co-­‐
crea.on
enable
deeper
immersion
and
community
• Transparent
supply
chain
• All
products
are
ar.sanal
goods
that
are
sustainably
sourced
and
make
an
impact
• Transforms
rela.onships/roles
of
creators
and
buyers
WE’VE
strong
posiConing
• Builds
on
Lulan’s
10
years
of
established
rela.onships
with
ar.san
co-­‐ops
• Partnership
and
produc.on
model
refined
over
years
working
with
communi.es
• Patent
pending
on
we’ve
technology-­‐
enabled
storytelling
process
• Ar.san/crah-­‐focused
but
not
curated
or
design
differen.ated
• Inconsistent
in
terms
of
product,
price,
and
quality
• Etsy
has
significant
trac.on
and
community
• Curated,
with
contemporary,
on-­‐trend
design
• Does
not
have
transparency
of
supply
chain
• Select
products
that
are
sustainable

7. WE’VE team
Eve
Blossom
CEO
&
Founder
Jagadha
Sivan
Director
of
Ar.san
Partnerships
FikCv
+
Michael
Lacy
Engineering
7
Laurie
Penn
Moyer
Marke.ng
Alex
Mitchell
Growth
Hacker
Anjanel
Pinet
Inventory
Manager
Meghna
Agarwal
Ar.san
Liaison/Designer

8. WE’VE selected advisors
• Suzanne
Biegel
Catalyst
at
Large,
Angel
Investor
• Allen
Blue
Co-­‐Founder
&
VP
Product
Strategy,
LinkedIn
• Sean
Gourley
CTO
&
Co-­‐Founder,
Quid
• MaO
Kursh
Serial
entrepreneur,
sold
eshop
to
Microsoh
in
199
• DJ
PaCl
Chief
Data
Scien.st,
White
House,
Former
Chief
Scien.st,
LinkedIn
8
• Nathan
Shedroff
Chair
of
MBA
Sustainability
Program,
CCA
• Mike
Silva
Chairman,
KnuVu,
Former
COO,
Mobile
Giving
FoundaBon
• Tamsin
Smith
Head
of
Brand
&
Partnerships,
Yerdle,
Former
Founding
President,
(RED)
• Ricardo
Teran
Co-­‐founder
&
Managing
Partner,
Agora,
Partnerships
&
Exec,
ANDE
• Ann
Veneman
Former
Execu.ve
Director,
UNICEF

9. WE’VE investors
9
Peter
Thiel
Allen
Blue
Rafe
Furst
Sharon
Chang
Beth
Huntley
Stephen
Zoukis
Linda
Ketner
Jodie
McLean
Emil
Capital