Flip through the top 10 strategies of some of the fastest-growing events of 2015 in this slideshare. From BottleRock, to the Bacon & Beer Classic, to Rose City Comic Con, these events are vastly different. However, the advice they have to give is surprisingly similar. Check out the detailed research here: https://www.eventbrite.com/blog/academy/operation-high-growth-action-plan-for-scaling-your-event/

1. Operation: High-Growth
Your 10-step action plan
to scaling your event

2. The events business is booming.
Over 75% of Millennials and 59%
of Baby Boomers value experiences
over possessions.
!
So how can you continue to scale
your event, year after year? Is it
even possible?
1
Eventbrite research, Millenials: Fueling the Experience Economy - September 2014, Baby Boomer Trends - January 20161

3. To help you move fast and scale up, we
analyzed some of the fastest-growing events
in the industry to create a 10-step action plan.
!
Ready to get started on Operation: High-Growth?
!
The answer is: yes.

4. Step 1. Know your brand promise — and deliver
!
High-growth event directors report that brand identity is the
biggest factor in their strategic decisions. Choose everything
wisely — even sponsorship opportunities. In many cases,
the extra cash isn't worth compromising your brand.

5. Step 2. Start selling early.
!
More time = more ticket sales. Nail down your venue as soon
your event ends, and kickstart sales with early bird tickets.
Sell on-site to capitalize on enthusiasm.

6. Step 3. Reward your fans.
!
Your biggest influencers do more than generate
hype — they boost your bottom line. Use your event
data to identify your superfans. Cultivate them with
exclusive rewards and experiences.

7. Percent of respondents who say they completely
or somewhat trust the recommendations
of friends and family 2
Nielsen global insights, October 2015 http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
2

8. Image if needed
Photos courtesy of Cannonball Productions

9. Step 4. Partner up to stand out.
!
Turn partners into evangelists by making every partnership
a win-win. Test out different incentives, from monetary
compensation to contests.

10. Step 5. Get scientific about social.
!
To boost your success on social, start by understanding how
your audience differs across platforms, and tailor messaging
accordingly. For example, if your Facebook fans tend to be
Baby Boomers, use the channel to post content capitalizing
on that generation’s nostalgia.

11. A single tweet from an attendee about your event
generates an average of 32 page views and $5
in ticket purchases. 3
Eventbrite research, How to Engage Your Audience Before, During, and After the Event3

12. Step 6. Target — and re-target.
!
Advertising platforms allow you to target your event to the
people most likely to buy a ticket. Track anyone who purchased
a ticket after seeing your ad, and then target people with similar
profiles.

13. Step 7. Track everything!
!
Measure the success of your efforts. Unique tracking links
can test which messaging is most effective, measure partner
and sponsor sales, and find your best marketing channels.

14. Image if neededSeptember
Photos courtesy of Cannonball Productions

15. Step 8. Obsess over ticket sales.
!
If sales dip or volume is flat, your obsession will help you quickly
adjust and exceed sales goals.

16. Step 9. Stop guessing, start asking.
!
Why guess what attendees want? Just ask. Use event
surveys to create an attendee “NPS” score that tracks
sentiment year over year.

17. Image if needed
Photos courtesy of Bayou City Art Festival

18. Step 10. Turn sponsorships into experiential marketing
!
Experiential marketing creates immersive interactions between
sponsors and attendees. To create the best experience for attendees,
work with sponsors individually to brainstorm unique ways
to engage with fans.

19. For a more detailed action plan to take you from “Operation: High Growth”
to “Mission: Accomplished”, hit the “Read More” button above!
With the right strategy, you
can continue to expand your
event every year.
READ MORE