Discover the latest event apps, tools, and trends in technology and how they can be used to transform your events. In this session, Mitch Colleran will present real-time product demos of new event tools and services to help you save time, scale your efforts, and make event planning seamless. From the latest apps for smartphones to hardware improvements and open APIs, find out what new technologies the pros are using to make their events go off without a hitch.

1. Tech Tools
Mitch Colleran & Sean O’Connell

2. Housekeeping items
Questions at the end
We’ll reserve some time for Q&A at the end.
Slides will be posted
Feel free to take notes and photos, but we’ll
post all this content for you.
Feedback
We’re building a community together, so we
would love to hear from you (and have you
follow-up to connect). #elevateNY +
#techtools
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3. Agenda
Importance of Tech
Tech Trends
Before Event
During Event
After Event
Q&A
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4. Importance of Tech
1. Benefits of tech
Technology lowers costs, improves
efficiency, and increases utility.
2. Risks of tech
Lots of noise. Every service self identifies as
innovative. Limited resources to invest.
3. We can help
Understanding more macro market trends
will help you identify real opportunities to
improve your business.
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5. Before Event Trends
Social (mature)
People are choosing hashtags before
venues. Your audience is there & so are you.
E-commerce (mature)
Purchasing online is no longer just for early
adopters - it’s an expectation.
Content (mature, evolving)
Blogs are no longer a strategy, they’re an
expectation.
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7. Apply Tech Before
Social
We use research from social networks to
influence which performers to book for the
festival.
Content
Outsource content by getting your audience
to create content for you or crowdsourcing.
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8. Apply Tech Before
Grow your database
Create exclusive content to grow your direct
marketing database.
We offer an exclusive compilation in return
for email sign ups.
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9. Apply Tech Before
Email
Segment your email lists
Target email remarketing works
Make your email international
Take time to write personalized responses
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10. During Event Trends
Mobile (now)
25% of all web usage is on mobile. Growth
is not slowing down.
Wearables (next)
Watches, Google Glass, fitness trackers are
all being sold and hoping for mass adoption.
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13. Apply Tech During
Mobile
Consider the context of when
users will be visiting your site
(we included a travel section).
We chose a responsive design
to cater to users on all devices.
Wearables
RFID wristbands were
convenient for attendees,
allowed us to collect real data,
and owning the transaction is
the future.
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14. After Event Trends
Privacy (next)
Backlash against popularity of online
identity. Anonymity is now a feature.
Connected Web (now)
A typical SaaS platform now has an open
API. Industries are being created in making
connections between platforms.
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15. Eventbrite API Adoption
3rd Party App Connections (by # of Users)
723
6228
13404
24840
Q1 2010 Q1 2011 Q1 2013 Q1 2014
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16. Apply Tech After
Connected Web
Capturing attendee sentiment creates an important dialogue
and gives you the information you need to improve your event.
Connecting tools like SurveyMonkey to your registration
platform is effective and easy.
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17. Event Tech Trends – Cheat Sheet
Trend Huh? Do this!
Social
(mature)
Social media participation is
ubiquitous. Since your audience is
there, you should be there too.
• Be there (have Twitter/FB profiles for your company/brand)
• Participate in conversations – engage your audience.
E-commerce
(mature)
There is no longer a stigma around
buying online.
• Offer online registration/merchandise/etc.
Content
(mature)
People expect content from
brands, find your competitive
advantage and stand out.
• Diversify beyond the long-form blog post
• Try different platforms (YouTube, Medium, niche-specific)
Mobile
(now)
Mobile has a US high penetration
and usage is still skyrocketing.
• Make sure ALL your websites are optimized for mobile
• Consider a separate mobile app for your event
Connected Web
(now)
Web services and platforms are
becoming interconnected.
• Take advantage of integrated apps and APIs
• Consolidate data and have a ‘source-of-truth’
Privacy
(next)
Rise of anonymous and temporary
social networks.
• Only collect the data that you need
• Be weary of services that force social sign-up
Wearables
(next)
Increasing computing power makes
smaller/wearable devices
inevitable.
• Let this market grow more before making investments.
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18. @
WWW..COM
@Colleran
mitch@eventbrite.com
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