The Future of Fundraisers & the Strategies to Never Ignore
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The Future of Fundraisers & the Strategies to Never Ignore
- 1. HOW TO PLAN A SUCCESSFUL FUNDRAISING EVENT
- 2. AGENDA CHARITY: WATER KEY QUESTIONS TO ASK VISION SETTING IN-KIND DONATIONS GUEST EXPERIENCE CLASSIC MISTAKES TO AVOID CASE STUDY - CHARITY: BALL 2013 Lauren Kane
- 4. MISSION REINVENT CHARITY Lauren Kane
- 6. BRAND “TOOTHPASTE IS PEDDLED WITH FAR MORE SOPHISTICATION THAN THE WORLD’S LIFE-SAVING CAUSES” - NICK KRISTOF Lauren Kane
- 7. IT ALL STARTED WITH A PARTY September 7, 2006 Lauren Kane
- 9. KEY QUESTIONS TO ASK BEFORE PLANNING 1. What is your goal? 2. Who is your audience? 3. What message(s) are you looking to share? 4. What resources do you have? (time, colleagues’ time, budget) 5. Is an event the right approach?
- 10. VISION SETTING THE VISION OF YOUR EVENT SHOULD BE THE GUIDING FACTOR WHEN MAKING DECISIONS. Lauren Kane
- 11. AGENDA CHARITY: WATER KEY QUESTIONS TO ASK VISION SETTING PROJECT MANAGEMENT BUDGETS + IN-KIND DONATIONS GUEST EXPERIENCE CLASSIC MISTAKES TO AVOID CASE STUDY - CHARITY: BALL 2013 Lauren Kane
- 12. IN-KIND DONATIONS Lauren Kane
- 13. IN-KIND DONATIONS » Align with brands that fit with your demographic » Understand the full partnership & what it means to your guests » Set clear expectations before committing » Don’t compromise your event for sponsor needs » Find creative ways to incorporate brand recognition Lauren Kane
- 14. GUEST EXPERIENCE Lauren Kane
- 15. THINGS TO CONSIDER » Walk through the event as a guest from entrance to exit » Assume the perspective of the guest who was invited by a friend » Don’t be afraid to ask a donor their opinion » How do you engage the new guests and long time donors? » How does the flow of the room allow for engaging conversation? Lauren Kane
- 16. AGENDA CHARITY: WATER KEY QUESTIONS TO ASK VISION SETTING PROJECT MANAGEMENT BUDGETS + IN-KIND DONATIONS GUEST EXPERIENCE CLASSIC MISTAKES TO AVOID CASE STUDY - CHARITY: BALL 2013 Lauren Kane
- 17. THINGS TO KEEP IN MIND » Don’t assume anything. » Clear communication is essential. » Partner with people & companies you trust with your brand. » People want to learn & be inspired Lauren Kane
- 18. CHARITY: BALL 2013 Lauren Kane
- 19. VISION » Celebrate an amazing year with our supporters » Raise $3M for water, $1M for operations » Democratize giving » Go big Lauren Kane
- 21. CHARITY: BALL 2013 2,300 GUESTS 280 VOLUNTEERS $4M RAISED Lauren Kane
- 22. Lauren Kane
- 28. Insert Twitter handle here Insert link here Insert e-mail here
Notes de l'éditeur
- discuss internal & external use
- Vision is your north star
- keep focus on brand
- include RFID technology with line & auction
- insert website
- What worked Clear communication is essential Have your vision be the north star for all decisions Trust your team People want to learn & be inspired