This document provides an overview and strategic objectives of Orange's international development in Africa and the Middle East between 2011-2015. It outlines Orange's goals to reach 300 million customers worldwide, double turnover in emerging markets to €7 billion by 2015, and be the #1 or #2 provider everywhere in its footprint. It also discusses Orange's cloud computing services including Infrastructure as a Service, Platform as a Service, and Software as a Service and its strategy to provide cloud services across its regions and affiliates through its OneCloud platform.

1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. leading the digital revolution in
Africa & the Middle East
Mark Wigington
AfricaCom
November 2013
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3. Group Results
2011
2

4. Group Results
2011
3

5. overview of Orange strategy
in Africa & the Middle-East
4

6. our international development in Africa & the Middle East
our objectives for the consumer market in 2015
reach 300 million of customers
in the world
double our turnover in the emerging
markets to reach €7 B by 2015
be #1 or #2 everywhere in our footprint
regional « clusters »
key growth market opportunities
5

7. our international development in Africa & Middle East
our objectives on enterprise market in 2015
growth in emerging countries
B2B convergence strategy
target of € 1 billion turnover in 2015
in emerging countries
small size opportunities in
“verticals”, IT, integrated services
Russia
North America
France
.
Europe
Africa&ME
Egypt
India
Asia-Pacific
3200 p.
Brazil
Orange Business Services
220 countries and territories
Latin America
Mauritius
The 4 main support centers
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6

8. What
is
Cloud?
Cloud is traditionally segmented around IaaS, PaaS, SaaS
Application
(SaaS)
Platform (PaaS)
Infrastructure (IaaS
The cloud computing is still evolving and additional
services are being added
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Communication as a Service, Security as a Service, Desktop as a
Service, Business Process as a Service etc..

9. Orange Portfolio – Two Pillars
SaaS
out of the box
solution
IaaS
Flexible
Computing
Cloud pro
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My Office
Storage
Public, Private,
Hybrid, Internal..

10. Providing basic cloud services included with access
All Soho & SME
purchasing Orange
ADSL or Wimax offers
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All Soho & SME
purchasing Orange
Mobile Broadband offers
All Soho & SME
purchasing Orange
Mobile Data plans
Customer base who will start using
basic Orange cloud services and who
will be encouraged to purchase
Freemium
additional services from us
model

11. My Office
+
domain name
+
personalized
email addresses
• 1 free .com domain
name
• 10 mailboxes (10 Gb
each)
• free web site for 1
month (business card)
10
web site
creation
• more domain names
• more mailboxes
• web site (simple
business card or
complete shop on line)

12. Cloud Pro When mature : Provide small
companies with a suite of applications adapted
to their needs and available in an online market
place
Microsoft Office 365, group contract managed
by Corporate
collaborative work
office automation
accounting and finance
marketing and communication
customer relationship management
subscription on line or in shops
cloud services with revenue share between Orange and service providers
International partners and partners from your countries
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13. Orange
Cloud for
Business
Orange onecloud project
revenue boost
Orange
Affiliates
customers
OBS
customers
Orange
Consumer
Cloud
savings & internal
transformation
Orange
Affiliates
internal needs
Orange
transformation
- Sirius
onecloud: think, design, build and run
on a converged portfolio
cloud infrastructure
OBS
Data centers
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Orange
France
Data centers
Orange
Poland
Data centers
Orange
AMEA
Data centers?

14. onecloud - Flexible Computing for Orange
• Enterprise grade IaaS cloud service built on a
VMware multi tenant technology.
• Self service customers can provision
infrastructure solutions in their own Virtual Data
Centre environments (VDC)
Cloud consumers
France
• Delivered on highly available and secure Orange
managed infrastructure. (Monsouris, Lodz and
Normandie)
Poland
Governance & Catalogue
Cloud Suppliers
• Open to all Orange group affiliates via country
VPN or GIN.
Cloud
provider
France
Cloud
provider
OBS
OBS
Fonr
Cloud
provider
Poland
AMEA
• Building block approach for compute, network
and storage
Other
Spain
Other
Belgium
• Public and private catalogues. Upload your own
images and templates.
• Operated by Orange operations teams.
• “Pay as you go” or “fixed contract” consumption
models
• Application portability from existing VMware
environments
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Orange presentation
France Telecom - Orange restricted

15. Value proposition
based on Virtual Data Centre (VDC) Concept
Country
project …
entity …
Cloud
resource pool
Page 14

16. Multi purpose virtual data centres
B2B customers
SME customers
SaaS applications
Customer Service Lifecycle Management
Country
Operations
Countries
France
Poland
Spain
Other
OBS
onecloud for
Mauritius
onecloud for
Ivory coast
onecloud for
Senegal
onecloud for
Cameroon
AMEA
Belgium
orange cloud platform
compute
storage
network
Virtual servers
File Block elastic e
security zones
onecloud
Operations
Cloud IT Factories
connectivity: GIN, VPN, Internet
IT
Factory
France
IT
Factory
OBS
IT
Factory
Poland
Other
physical resources
DC, power, aircon, servers, storage, firewall, load balancing,
Page 15

17. simplified roadmap
Q3 2014
•
•
complementary
services
Professional Services
Transition management
Q3 2014
Premium
Services
managed
services
catalogue
managed
application
monitored OS
Q1 2014
Flexible
Computing
Express
Flexible
Storage
intensive usage, APIs
HOSTING
Q4 2013
Flexible
Computing
Advanced
IaaS
products
Q3 2014
simplicity, plug & play
sync & share,
archive
storage
compute
Network and Security
Page 16

18. mark.wigington@orange.com
THANK YOU
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Orange presentation