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The Double-edge Sword of Mobile Broadband
How to use it in your favor
14th November 2013
(Evolution)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Mobile Evolution)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Subscriber Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Revenues Continue To Grow)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Broadband and LTE Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(3G and LTE Penetration Growth)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(Smartphone Sales/Penetration Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Data Growth by Application)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Typical Smart-Phone Usage Per Day - UK )

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Smartphone Usage USA)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(The African Perspective)

Source: TheRoyceFunds Insights
Copyright © 2012 Jinny Software Ltd. All rights reserved.
(LTE in Africa) Commercial Launches

6 In Africa
•
Angola
•
Mauritiius
•
Namibia
•
South Africa
•
Tanzania (in progress)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(LTE in Africa) Commercial Launches

Copyright © 2012 Jinny Software Ltd. All rights reserved.
Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Capital Investment)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Capital Investment)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(Declining ARPU)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(The Rise of the OTT Challenges)
• In the SmartPhone world, the App Store & Social Media are
grabbing the attention of Smartphone users
• The Operator Brand/Relationship is being diluted.
• The perceived value of the MNO’s services is falling
• Is it enough for MNOs just to enable the data channel?
• How does the Operator remain relevant?

Copyright © 2012 Jinny Software Ltd. All rights reserved.
Copyright © 2012 Jinny Software Ltd. All rights reserved.
(The Rise of the OTT Challenges)
•
•
•
•
•
•

Is it all Doom and Gloom?
How do we manage the double edged sword?
How do we compete in an OTT and App enabled world?
How does the Operator remain relevant?
A Dumb Pipe and Data Channel?
How do we grow the business?

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Answers)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Double Edged Answer)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Double Edged Answer)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Top 10 Global Brands)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(90th - 100th Top Brands)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Branding)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Evolution of an Operator)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Technology)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Voice & SMS Usage & Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Messaging Revenue Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Messaging Revenue By Region)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Messaging Revenue Growth By Type)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(SMS Traffic Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Technology)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Technology)
 Reduce costs to increase gross margins

 Increase and optimise quality of service to strengthen
the brand identity
 Protect and Engage subscribers and enterprises to
create stickiness and brand loyalty
 Evolve core services to differentiate and strengthen
the brand
 Think outside of the box

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(VAS Consolidation & Cloud Computing To Reduce Costs)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(Case Study)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Diameter Signaling Control for QoS)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Filtering and Control for Increased Security)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
(Smart Calls & Messaging to Evolve Core Services)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.
(The Next Step)

Copyright © 2012 Jinny Software Ltd. All rights reserved.
RICHARD CHOI
richard.choi@jinnysoftware.com

(www.jinnysoftware.com)

Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland.
Tel: +353 1 887 2626 Fax: +353 1 887 2692
Email: info@jinnysoftware.com
Web: www.jinnysoftware.com

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The Double-edge sword of Mobile Broadband and how to use it.