Orange is a major telecommunications company operating in 32 countries worldwide with over 231 million customers. It has a strong presence in music products in many African and Middle Eastern countries, including ringback tones, ringtones, and video on demand. Ringback tones currently drive the most value for Orange in Africa and the Middle East. Streaming music is emerging as a new usage trend and Orange is looking to expand its streaming offerings on mobile and home internet to take advantage of this through low prices, full catalogues, and local marketing partnerships. To succeed, Orange emphasizes the need to be flexible, creative, fast, and locally focused.

1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. AFRICACOM
Laurence Le Ny – VP Music & culture ORANGE FT Group
Tuesday 12th November 2013

3. 32
countries worldwide
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231million 172 million
customers
Orange restricted
mobile customers

4. Lebanon
Iraq
Tunisia
95 million
Jordan
Morocco
Bahrain
Egypt
Orange customers
Mali
+ 4.9%
Senegal
Niger
Guinea-Bissau
revenue growth
Guinea
Ivory Coast
800 million €
Cameroon
Equatorial
Guinea
investments
Central African
Republic
Uganda
Democratic
Republic of
Congo
Kenya
4.1 billion
revenue
Mauritius
Botswana
21,000
employees
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Orange restricted
Madagascar

5. Orange is a major actor in music
products
countries
ring back tones
UK
Poland
France
Romania
ringtones
Mauritius
Jordan
Egypt
Slovakia
downloads
Senegal
video on demand
live events
rights owners
collecting societies
StarAfrica.com
streaming providers
multiscreen
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Orange restricted

6. Ring back tones drive the value today in AMEA
RBT
10 countries
IVR
mobile
1st
2nd
3rd
Senegal
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Egypt
Orange restricted
Cameroon

7. Is streaming the new usage in AMEA?
mobile
ADSL
Senegal
Jordan
Ivory Coast
+
mobile
ADSL
Mauritius
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Orange restricted

8. product
low pricing
smartradios
light & full streaming
full catalogue
bundles
local & international
soft / hard &
standalone
simple customer
journey
offers
weekly /daily
brand recognition
prepaid
market
operators
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Orange restricted
local marketing & editorial
partnerships

9. to succeed we must be
flexible. creative. fast.
thinking & acting locally.

10. thanks