NEDRA Big Data, Big Gifts: Social Donor Management
1. 2014
NEDRA
Conference
Strategies
for
Success
March
20-‐21,
2014
Revere
Hotel,
Boston,
MA
Big
Data,
Big
Gifts:
Social
Donor
Management
with
LinkedIn
&
Facebook
Jesse
Bardo,
Co-‐Founder,
EverTrue
16. Engagement
Age
Real
estate
assets
Wealth
screening
Other
giving
Class
Leadership
Reunion
Attendance
Event
Attendance
Other
Volunteerism
Engagement
+
Capacity
9
Traditional
Donor
Segmentation
18. 70% of donor management records have
inaccurate or incomplete career data*
*EverTrue analysis; accurate and complete career data defined as current title, company and industry
11
19. *Participation defined as FY’13 giving greater than zero
12
LinkedIn
Members
Are
70%
More
Likely
to
Give
than
Non-‐Members*…
20. %
of
members
across
the
gi9
pyramid
$1m
-‐
$24.9m
$50k
-‐
$1m
$25k
-‐
$50k
<$25k
Social
Donor
Pyramid:
LinkedIn
A
34.8%
B
-‐
42.9%
C
–
55.2%
D
–
59.1%
E
–
63.8%
F
–
62.1%
G
–
61.0%
H
–
54.4%
I
–
46.1%
21. *EverTrue analysis of FY 13 giving
$- ! $100 ! $200 ! $300 ! $400 ! $500 ! $600 !
Pharmaceuticals!
Financial Services!
Real Estate!
Philanthropy!
Retail!
Telecommunications!
Consumer Goods!
Investment Management!
Investment Banking!
Venture Capital & Private Equity!
13
Top
10
Industries
by
Median
Gift
22. 46% adoption; 52% among 1980-2010
*EverTrue analysis; accurate and complete career data defined as current title, company and industry
14
LinkedIn’s
data
quality
is
~25x
better*
23. *EverTrue analysis of Brown University FY 13 giving
0%
10%
20%
30%
40%
50%
60%
LinkedIn
Microso7
Salesforce
Apple
Facebook
TwiAer
Google
Dropbox
Amazon
Giving
Participation
at
Leading
Tech
Companies
24. $0
$100
$200
$300
$400
$500
$600
0%
10%
20%
30%
40%
50%
60%
*EverTrue analysis of Brown University FY 13 giving
Technology
Donor
Map
25. 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
J.P.
Morgan
Bank
of
America
Morgan
Stanley
Goldman
Sachs
CiQ
Deutsche
Bank
*EverTrue analysis of Brown University FY 13 giving
Giving
Participation
at
Wall
Street
Banks
26. $0
$200
$400
$600
$800
$1,000
$1,200
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
*EverTrue analysis of Brown University FY 13 giving
Wall
Street
Donor
Map
27. $1m
-‐
$24.9m
$50k
-‐
$1m
$25k
-‐
$50k
<$25k
%
of
Facebook
Likers*
across
the
gi9
pyramid
A
1.7%
B
–
4.1%
C
–
3.3%
D
–
5.0%
E
–
6.5%
F
–
6.4%
G
–
7.1%
H
–
7.9%
I
–
8.3%
*'Facebook
Liker
%
of
total'
=
percentage
of
cons7tuents
at
this
research
ra7ng
that
are
engaged
on
Facebook
Social
Donor
Pyramid:
Facebook
