20. Channel tactics phase 1 Content Hosting Long form Long term Claim authority Google Juice (Flickr & YouTube – Reach & SEO) Content Distribution Short form Instant & Responsive Install Notoriety Traffic driver Network & people
21. Channel tactics phase 2 Content Distribution Short form Instant & Responsive Install Notoriety Traffic driver Network & people Content Hosting Long form Long term Claim authority Google Juice Content Tagging Events & announcements Semi Instant Install Presence Probing Network & people Int’l audience Food Professionals Continuous Search & Monitoring Lead generation Local Audience Foodies Track network fx (shared friends & RSVP’s) Personal Approach Shopping lead & conversion Network effect New local audience (geek) Customer service People who are less on FB
The Future? there are plenty of other foods for which we do have an idea of varying quality in source material, passion of making, differences in price, etc...
I take it personal, for the first 100 ordered Choqoa bags I drove about 500km across the country to deliver them all in person, and take pictures of very happy people to use as Social Media Currency