7 steps to increase your brand reach through employee advocacy.

1. Start with a few motivated employees,
get them loving it, and then use their success
to bring new employees on board in waves.
YOUR MISSION, should you choose
to accept it, is to increase brand reach on
social media through employee advocacy.
Brand messages reached 561%
further when shared by employees
vs the same messages shared via
official brand social channels.
Brand messages are
re-shared 24x more
frequently when distributed
by employees vs brand.
77%of buyers are more likely to buy from
a company whose CEO uses social media.
Leads developed through
employee social marketing
convert 7x more
frequently than other leads.
BRIEFING
Only corporate cultures rooted in
trust can do employee advocacy
well. Developing a company
culture that encourages social
media sharing is essential.
Social media participation guidelines encourage participation, they don’t squelch it.
OPTIONS
Employee advocacy doesn’t work at gun point. Allow your employees
to choose to share content that fits their skills and interests.
PLATFORM
Using software that helps the company
share content with employees (and vice-versa)
is an important part of employee advocacy.
METRICS
Figure out what you want to track before you start,
so you can see how effective employee advocacy is.
CHAMPIONS
https://www.linkedin.com/pulse/my-favourite-employee-advocacy-statistics-sarah-goodall
http://wersm.com/5-stats-that-prove-employee-advocacy-is-crucial/
http://www.adweek.com/socialtimes/social-media-modern-marketing/492453
http://www.convinceandconvert.com/social-business/7-ingredients-for-employee-social-advocacy/
SOURCES: