Subvertising

Презентация по дисциплине «Реклама» студентки 5ФУ РГГУ Басенко Е.А.

Subvertising refers to the practice of making spoof s or parodies of corporate and political advertisements in order to make a statement. ,[object Object],[object Object]

MECHANISM ,[object Object],[object Object],ExxonMobil logo subverted by Greenpeace

PURPOSE: ,[object Object],People in this school of thought often argue that subverts serve no real purpose, and that, by bringing those icons forward in the public consciousness, subvertising in fact ends up supporting that which it was trying to destroy.

POLITICAL SUBVERTISEMENTS ,[object Object]

AdBUSTERS Media Foundation ,[object Object],[object Object]

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Buy Nothing Day ,[object Object],[object Object]

TV Turnoff Week ,[object Object],[object Object]

Blackspot Shoe ,[object Object],[object Object],[object Object]

Subvertising

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Subvertising