Presentation for City Branding Course

1. Course: Cultural Marketing/ City Branding
Prof. : Betty Tsakarestou
Team: Maria Kalogeropoulou
Alexandra Koroxenidi
Christos Ntabakakis
Evi Stoubou
SMART CITIES IN NORTH AMERICA

2. SUSTAINABLERESILIENTLIVABLE
WHAT MAKES A CITY “SMART” ?

3. Methodologies
MEASURING THE
QUALITY OF LIFE

4. The top 25 Cities from Each
Index
Red: North America cities
RESULTS 2014-
2015
Monocle Quality of Life Survey
2015 (added 22 new metrics,
including housing and the cost of
living, such as the price of a three-
bed house to the cost of a coffee,
glass of wine and decent lunch)
1. Tokyo, Japan
2. Vienna, Austria
3. Berlin, Germany
4. Melbourne, Australia
5. Sydney, Australia
6. Stockholm, Sweden
7. Vancouver, Canada
8. Helsinki, Finland
9. Munich, Germany
10. Zürich, Switzerland
10. Copenhagen, Denmark
12. Fukuoka, Japan
13. Singapore
14. Kyoto, Japan
15. Paris, France
16. Madrid, Spain
17. Auckland, New Zealand
18. Lisbon, Portugal
19. Hong Kong, China
20. Amsterdam, Netherlands
21. Hamburg, Germany
22. Geneva, Switzerland
23. Oslo, Norway
24. Barcelona, Spain
25. Portland, OR, USA

5. • The Advancing Smart & Sustainable Cities Project, supported by a grant
from the Urban Sustainability Directors Network (USDN) Innovation Fund,
is a collaboration of high-level sustainability, technology & innovation
practitioners from within 12 US and Canadian city governments intended
to identify “smart city” tools and approaches that advance sustainability
and increase citizen engagement. The project’s goal is to provide strategic
smart city guidance to city staff, as well as provide insight to the smart city
industry by communicating the needs of municipal governments in the use
of and rollout of smart city technology.
WHAT NORTH AMERICA DO TO MAKE “SMART
CITIES”?

6. THE ADVANCING SMART & SUSTAINABLE
CITIES PROJECT

7. BOSTON
CITYSCORE – IMPROVING EVERYDAY LIFE

8. What is it?
• CityScore is a platform, similar to the baseball board, where the overall performance of the city is
presented in the form of numerical scores.
• It is an open data initiative from the City Mayor and the city managers, available for everyone to see.
Domains:
• public services
• health care
• education
• infrastructure
• transportation
• crime incidents
• road maintenance
BOSTON
CITYSCORE – IMPROVING EVERYDAY LIFE

9. BOSTON
CITYSCORE – IMPROVING EVERYDAY LIFE
Scores
• CityScore aggregates key metrics from across the City into
a single number that represents the City’s overall
performance day-to-day.
• Score of exactly 1: the city meets the targets
• Score of greater than 1: the city exceeds the targets
• Score of less than 1: the city does not meet the targets
Bad results are highlighted in red.
• Overall results per day, week, month and quarter.

10. BOSTON
CITYSCORE – IMPROVING EVERYDAY LIFE
In that way the City achieves:
 transparency – relationship of trust between the city government and the citizens
 ability to focus rapidly on the domains that the city lacks and fix problems
According to the EIU , Mercer and Monocle’s rankings about what makes a city liveable,
the CityScore helps the City of Boston improve itself in the categories of stability,
democracy, crime, healthcare, medical considerations, education, infrastructure, public
services and transportation.

11. WASHINGTON D.C – GREEN CITY

12. WASHINGTON D.C – GREEN CITY
One of the greenest cities in North America
• According to a report from the non profit Green Roofs for Healthy
Cities, Washington D.C. holds the largest area (1.2 million square
feet) of green roofs across the country. The city stealthily supports
green roof investment.
• Green roofs absorb heat, have an insulating effect and therefore
reduce the consumption of energy for heating or cooling.
• Exposure on a green roof environment enhances concentration and
productivity. Planting more trees across the city, the use of bikes as
a means of transportation or of electrically driven carts for
monument-touring are other measures taken up by the city in an
effort to fight climate change and reduce the consumption of
energy.

13. WASHINGTON D.C – GREEN CITY
Study conducted by the Economist
Intelligence Unit and commissioned by
Siemens - Part of the Green City Index
• Washington D.C ranks 8th
• Rankings based on the criteria of: CO2,
energy, land use, buildings, transport,
water, waste, air and environmental
governance.

14. WASHINGTON D.C – GREEN CITY
According to Siemens Report
• Land use: 6th: High percentage of green space, strong green land-use policies.
• Buildings: 3rd:Third highest percentage of LEED-certified buildings
• Energy: 13th : among the highest rate for saving electricity consumption per capita, at 70
gigajoules per person.
• Green initiatives: Since 2010 a sweeping plan to reduce greenhouse gas emissions
throughout the city. Goals to reduce greenhouse gas emissions from municipal operations
by 80% by 2050. Plan covers 33 specific measures that focus on buildings, transportation,
land use and waste management.

15. CHICAGO RULES

16. CHICAGO RULES
• Projects underway /right conditions to increase the development.
• Large city→ need to run smart city projects→ better management of their core services.
• Quite innovative in terms of its use of data / focus on being a more data- centric city.
• 600 datasets in human- and machine- readable format available on the city’s website.

17. • New city program takes in data from 31
different sources (p.e. where garbage bins are
overflowing, weather patterns and the location
of vacant buildings to predict when rat nests
will appear).
• GPS for the buses→ information on the arrival
times→ estimation of traffic congestion.
• The Array of Things (AoT) project→ 3D printed
sensors on traffic lights poles around the
downtown→ post data such as sound and
vibration to the open data website→ “smart”
Chicago.
CHICAGO RULES

18. • Sustainable city / broad action plan in 7 items→ economic development,
job creation, energy efficiency and clean energy, transportation options,
water, waste water, waste, recycling, parks, open spaces, healthy food,
climate change.
• Municipal fuel consumption is to be reduced by 10%.
• The most bike (50km of bicycle tracks added) and pedestrian friendly city
in the U.S..
• The program Retrofit Chicago→ helps owners of private residential and
commercial buildings to retrofit buildings with a 20% energy use reduction
within 5 years.
CHICAGO RULES

19. HOUSTON, WE DO NOT HAVE PROBLEM!

20. The city of Houston is building a wireless municipal network that will provide
fourth-generation (4G) broadband wireless connectivity for city applications
HOUSTON, WE DO NOT HAVE PROBLEM!

21. Targets
• To Improve traffic safety and congestion throughout the city through remote
control up to 2500 traffic intersections and 1500 school zone flashers
• To improve customer service and reduced costs by connecting the city’s mobile
automated meter reading, or AMR, system to the WiMAX network to remotely
monitor 500,000 water meter accounts
• To affordably expand connectivity service to over 500 facilities and operations
(i.e., water/wastewater plants maintenance, libraries, etc.);
• To make excess bandwidth available to enable free Internet access benefitting
some 300,000 residents in underserved, communities (i.e., public computer
centers for children where children can get free Internet access and have a safe
environment to stay and learn and 20 centers are already operating today)
• To lower overall costs by reducing commercial expenses and operating its own
network.
HOUSTON, WE DO NOT HAVE PROBLEM!

22. • http://www.statetechmagazine.com/article/2016/03/chicago-new-york-continue-lead-smart-cities-wireless-driving-deployments
• http://wwf.panda.org/wwf_news/?229177
• http://www.businessinsider.com/introducing-the-smart-city-2015-6
• http://www.zdnet.com/article/chicagos-smart-city-from-open-data-to-rat-control/
• www.mercer.com
• www.economist.com
• biophiliccities.org
• www.greenbiz.org
• www.siemens.com
• www.reputationinstitute.com
• http://www.aucklandcouncil.govt.nz/SiteCollectionDocuments/aboutcouncil/planspoliciespublications/technicalpublications/tr2015027ci
tybenchmarkingoverviewaucklandsrankingsglobalcontext.pdf
• “ON LIVABILITY, LIVEABILITY AND THE LIMITED UTILITY OF QUALITY-OF-LIFE RANKINGS”, Brian W. Conger, Volume 7 , Issue 4, June 2015
• http://www.alvarion.com/phocadownload/CustomerStories/CS_City%20of%20Houston%20_revb_2_2013_LR.PDF
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