Friday and Saturday saw industry big-hitters become as prevalent in the online conversation stakes as their celebrity counterparts. While Bono took the crown following a discussion around RED, the likes of Apple designer Jon Ive and WPP chief Sir Martin Sorrell sparked significant buzz online as they shared their expertise on all things advertising and design. Only Bono’s 2,328 mentions could stop Jon Ive from reaching the top spot after featuring in 1,200 conversations. A debate between Sorrell, Twitter’s CEO Dick Costolo, and Viacom’s Phillipe Dauman was the major cause for this rise of the industry experts. The three talked about everything from Twitter’s e-commerce plans, to the future of mobile advertising and the growing trend of more data-driven ‘programmatic’ approaches. This resulted in over 2,100 mentions combined for the three brands as the social sphere sought to discuss the experts’ insights. Bono’s presence was also boosted as he was awarded the first everCannes Lionheart Award. The power of celebrity has been omnipresent all week during Cannes Lions as the likes of Kanye West and Sir Patrick Stewart helped to drive conversations, but Bono’s award sought to recognise the value that a celebrity can have in building a humanitarian brand or campaign that can “achieve greater good for humankind”. Bono founded RED in 2006 in an attempt to get both businesses and consumers to unite in the fight against AIDS, and was on stage to raise awareness further. RED was also the second most mentioned brand during the closing days of Cannes Lions 2014, gaining 1,169 mentions and only being trumped by Ogilvy, which rounded off the week on a high with over 5,000 mentions, owing to its continually well-executed social strategy and mass pick-up of the #OgilvyCannes hashtag.

1. The Latest Social Media Trends
from Cannes Lions 2014 – Friday
20th June – Saturday 21st June
Friday 20th June (1am CET) – Saturday 21st June 2014 (between
11.59pm CET)

2. Friday & Saturday buzz: Key findings
• The closing days of the festival generated just under 29,500 conversations (almost 16,000
on Friday and over 13,500 on Saturday)
• Bono’s presence was a significant factor in the chatter, with his appearance on stage
generating over 2,300 mentions when he was awarded the inaugural Cannes Lionheart
Award on behalf of his AIDS organisation (RED). RED also benefitted from this success,
rising to become the 2 second most mentioned brand after Ogilvy with over 1,165 mentions
• The other big talking point from the closing days was a debate between WPP, Twitter and
Viacom, which explored everything from e-commerce strategy to native advertising, and
drove 2,100 social conversations
• #OgilvyCannes continued its prolific social presence, appearing in over 5,500 mentions
across Friday and Saturday

3. Cannes Lions 2014: Volume 20.06.14 (1am CET) – 21.06.14
(11.59pm CET)
The closing days of Cannes Lions saw 29,468 conversations, with 15,943 taking place on Friday and 13,525
on the closing Saturday.
A debate involving Viacom’s Phillipe Dauman, Twitter’s Dick Costolo and Sir Martin Sorrell sparked the most
conversations, as the trio discussed everything from e-commerce to the future of mobile advertising and
social.
Bono’s appearance on Saturday also caused a stir with a peak of over 1,400 conversations that evening.

4. Top Brands (by mentions) at Cannes Lions 2014: 20.06.14 (1am
CET) – 21.06.14 (11.59pm CET)
The final two days of the festival saw Ogilvy’s brand domination continue, accumulating almost 5,000 mentions across
Friday and Saturday.
Elsewhere, WPP generated substantial chatter alongside Twitter and WPP as the three companies joined on stage to
discuss a range of topics including native advertising and the shift toward data-driven programmatic systems. Similarly,
RED was fired to over 1,100 mentions as its founder Bono discussed the progress of the organisation.
There was also a rise in the brand stakes for Harvey Nichols after its Christmas ad campaign picked up a Grand Prix for
Adam & Eve. The retailer clocked 180 online conversations.
557
1169
741
4963
274
1146
180
0 1,000 2,000 3,000 4,000 5,000 6,000
Google
RED
Twitter
Ogilvy
Viacom
WPP
Harvey Nichols
Google RED Twitter Ogilvy Viacom WPP Harvey Nichols

5. Top buzz words (by mention) at Cannes Lions 2014: 20.06.14
(1am CET) – 21.06.14 (11.59pm CET)
Buzz on Friday and Saturday continued to focus around ‘creativity’ and ‘advertising’, which generated over
2,000 and 1,800 conversations respectively. ‘Design’ proved a major talking point on Saturday as Apple’s
SVP of design, Jon Ive, took to the stage alongside Bono. Of the buzzword’s 753 appearances, 582 came on
Saturday.
11%
30%
33%
8%
4%
12%
2%
Buzz words
Mobile
Advertising
Creativity
TV
Women
Design
Short-form

6. Most Mentioned Celebrities at Cannes Lions 2014: 20.06.14
(1am CET) – 21.06.14 (11.59pm CET)
Bono’s attendance at Cannes Lions on Saturday sparked significant chatter as the star was recognised with the
inaugural Cannes Lionheart Award on behalf of his AIDS organisation (RED). The award acknowledged the way in
which Bono used his celebrity to create a global brand to “achieve greater good for humankind”.
Bono’s co-presenter, Jon Ive of Apple, generated 1,200 mentions on a day when A-listers (Bono aside) took a
backseat to some of the advertising industry’s big hitters. Another shining example of this was the hype around Sir
Martin Sorrell’s presence. The CEO of WPP jumped up to third place, ahead of Kim Kardashian, in the celebrity
charts, featuring in just under 830 social conversations.
1200
289
2,328
829
643
353
0
500
1000
1500
2000
2500
Jon Ive Dick Costolo Bono Sir Martin Sorrell Kim Kardashian Kany West

7. Top Hashtags at Cannes Lions 2014: 20.06.14 (1am CET) –
21.06.14 (11.59pm CET)
The official #CannesLions hashtag featured 24,130 times over the final two days of the festival. This averaged
12,065 per day, a drop of 33% from Thursday as the event continued to wind down.
Unofficial hashtags were dominated by those on stage, as #Bono was used 656 times, and #JonIve proved even
more popular with 746 mentions. #RED, a major topic of discussion between the two, appeared in 104 online
conversations on Saturday.
As with earlier in the week, #OgilvyCannes continued to lead the way overall, featuring in over 5,695 conversations
4%
8%
7%
73%
8%
Hashtags
#brightfuture
#france
#monks
#OgilvyCannes
#backineurope