As the interactive industry continues to evolve at break-neck speed, developing a marketing strategy based on what you assume to be true about your customers simply won’t work. It’s time to uncover the truth and discover what’s really happening in the world of social media. In Social Mythbusting, we’ll revisit the data from our first six SUBSCRIBERS, FANS, & FOLLOWERS research reports in order to deny, debunk, and deliver the answers you need to build a strategy based on the truth—not just commonly-held assumptions.

2. SOCIAL MYTHBUSTING

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