Understanding the Power of Content Marketing

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Join a detailed discussion around the importance of content in a B2C and B2B world. We’ll discuss best-in-class examples of infographics, corporate blogs, and strategies on how to create content that drives individuals to buy into your brand.

Technologie Business

The Content Team
Nate Riggs
NateRiggs.com
Stacey Bishop
Scale Ventures
Chris Moody
Compendium

“Content is king”
Who coined that phrase?

Primetme Television viewership is on the decline
@nateriggs
#contenthabits

Broadcast is being interrupted by streaming and video
@nateriggs
#contenthabits

What is driving the rise of content
marketing?
Changes in Consumer Habits
@nateriggs
#contenthabits

- @nateriggs
“The secret to success as content
marketers is to adopt new habits
inside your business”
@nateriggs
#contenthabits

= =
Charles Dighigg:The Habit Loop
@nateriggs
#contenthabits

Habit 1: Create Content with potential to spread.
STEPPS: Why Things Catch On
• Social Currency
• Triggers
• Emotions
• Public
• Practical Value
• Stories
@nateriggs
#contenthabits

Habit 2: Cast your audience as the hero.
@nateriggs
#contenthabits

Habit 2: Create „Youtility‟ content
6 Blueprints to Create Youtility:
1. Identify Customer Needs
2. Map them to useful marketing
3. Market your marketing
4. Insource Youtility
5. Make it a process, not a project
6. Keep score
@nateriggs
#contenthabits

Habit 4: Assign a value to your content
@nateriggs
#contenthabits

Habit 5: Actively participate in the conversation
@nateriggs
#contenthabits

Habit 7: Be willing to take calculated risks
@nateriggs
#contenthabits

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Understanding the Power of Content Marketing

1. The Power of Content Marketing

2. The Content Team Nate Riggs NateRiggs.com Stacey Bishop Scale Ventures Chris Moody Compendium

3. The Content Team

4. “Content is king” Who coined that phrase?

5. @juntajoe @nateriggs #contenthabits

6. @jaybaer @nateriggs #contenthabits

7. Bill Gates? @nateriggs #contenthabits

10.

11.

12. @nateriggs #contenthabits

13. Primetme Television viewership is on the decline @nateriggs #contenthabits

14. Broadcast is being interrupted by streaming and video @nateriggs #contenthabits

15. @nateriggs #contenthabits

16. What is driving the rise of content marketing? Changes in Consumer Habits @nateriggs #contenthabits

17. - @nateriggs “The secret to success as content marketers is to adopt new habits inside your business” @nateriggs #contenthabits

18. = = Charles Dighigg:The Habit Loop @nateriggs #contenthabits

19. Habit 1: Create Content with potential to spread. STEPPS: Why Things Catch On • Social Currency • Triggers • Emotions • Public • Practical Value • Stories @nateriggs #contenthabits

20. Habit 2: Cast your audience as the hero. @nateriggs #contenthabits

21. Habit 2: Create „Youtility‟ content 6 Blueprints to Create Youtility: 1. Identify Customer Needs 2. Map them to useful marketing 3. Market your marketing 4. Insource Youtility 5. Make it a process, not a project 6. Keep score @nateriggs #contenthabits

22. Habit 4: Assign a value to your content @nateriggs #contenthabits

23. Habit 5: Actively participate in the conversation @nateriggs #contenthabits

24. Habit 6: Identify and embrace brand advocates @nateriggs #contenthabits

25. Habit 7: Be willing to take calculated risks @nateriggs #contenthabits

26. - @nateriggs “The secret to success as content marketers is to adopt new habits inside your business” @nateriggs #contenthabits

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44. The Content Team Nate Riggs NateRiggs.com Stacey Bishop Scale Ventures Chris Moody Compendium

Understanding the Power of Content Marketing

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