Looking to excel in a tradeshow? Explore top ideas to maximize your ROI from tradeshow booths.

1. WINNING IDEAS FOR
TRADE SHOW BOOTHS

2. PLAN AHEAD,
STAY AHEAD
Avoid committing to a tradeshow if you don't
have enough time to prepare.
 Assemble a team of your best sales professionals to
manage the booth
 Start sending invites early to ensure you have a great
turnout
 Think of sponsorship opportunities for greater visibility

3. LOCATION, LOCATION,
LOCATION
Opt for a booth location that:
 Can receive maximum footfalls
 Is not near a competing brand
 Offers multiple access points for visitors

4. ONLY 7 SECONDSTO
MAKEAN IMPRESSION
Visitors have a very short attention span,
therefore:
 Use high quality displays to attract attention
 Leverage technology to bring your products to life
 Think of unique ideas to set yourself apart

5. STAND OUT
A few Dos and Don'ts for the display table:
 Have a printed tablecloth with the company branding
 Use high impact and large graphics
 Limit the clutter on the display table

6. PINKIES UP!
Basic booth management etiquette should be
adhered to:
 Staff should always be facing the visitors
 Train your staff to be courteous and greet visitors with
a smile
 Discourage use of mobile phones and other
distractions

7. SAY CHEESE!
A photo booth is an inexpensive, yet effective
medium. It will:
 Attract visitors, especially in groups
 Create a buzz on social media platforms
 Be a great ice-breaker for you and potential customers

8. GETYOUR GAME FACE
ON!
Contests are an interactive and fun way to:
 Grab visitor attention
 Ensure brand recall
 Get repeat visitors

9. UNLEASHYOUR INNER
CHILD!
Introducing a game in your booth can help
attract visitors.
 A fun game with a positive connection to your brand
will do wonders
 Use a sign-up form to initiate participation
 Don't forget to include a prize to maximize
participation

10. THE BESTTHINGS IN
LIFE ARE FREE
Free giveaways help to:
 Attract visitors to your booth
 Inspire a positive emotion towards your company
 Provide repeat exposure to your brand
 Increase your brand’s visibility among those who didn’t
attend the tradeshow

11. WATCHTHE LEADS
ROLL IN
An expert in exhibit design can:
 Offer creative and unique design ideas
 Deliver an unforgettable brand experience
 Provide high quality exhibits and graphics

12. WHATWILLYOU LEARN
FROMYOUR NEXTTRADE
SHOW?
Visit:
www.exhibitcompanyinc.com
or
Call: 732-465-1070