il protagonista del ventunesimo Exhibitionist è Guy Bigwood, managing director Global Destinations Sustainability Index. Il titolo della sua lecture: Creare valore con la sostenibilità: come marchi, eventi e città si stanno trasformando. Milano, 21 ottobre 2019, Centro Svizzero

1. Creating Value Through Sustainability
Presentation by
Guy Bigwood, Managing Director, GDS-Index
@guybigwood #gds_index

2. IMAGINE..
If events became catalysts of a
global revolution

3. The Events Industry is responsible for

4. ENGAGE ENABLEINSPIRE
What is the GDS-Index Our Purpose
destinations to become more sustainable places
to visit, meet in and thrive in.
A destination level programme that measures,
benchmarks and improves the sustainability strategy
and performance of destinations.
It was founded by:

5. Leading Global Community of Destinations
Committed to Sustainability

6. What keep you up at night?

8. Biodiversity loss is
increasing
Every 20 mins a species becomes extinct

9. 8 Billion Tons
of plastic waste produced since 1950
= 55 million jumbo jets.
8 Million Tons
Go in the sea every year

10. Racing towards
extinction

11. WE HAVE TO REDUCE
CARBON EMISSIONS by
50% by 2030

12. What wakes you up in the morning
with hope??

13. We are witnessing a Revolution

14. REVOLUTION IN HOW WE CREATE ELECTRICITY
500,000 solar panels installed globally every day
80% price drop in 10 years

15. A REVOLUTION IN HOW WE GET AROUND
81% growth in US in 2018, 25% in UK
+50% of all cars sold in Norway
220 million new electric cars to hit
the streets by 2030

16. A CIRCULAR REVOLUTION IN HOW THINGS ARE BEING MADE

17. 17
A REVOLUTION IN HOW WE EAT
Vegan market grew 350% in UK, 600% in 3 years in the US
https://www.fairr.org/article/report/plant-based-profits-investment-risks-opportunities-sustainable-food-systems/

18. We are reaching a tipping point
But are we doing enough?

19. Carrots and Sticks: Trends, challenges and
insights of event food sustainabilityDo we need an evolution or a revolution?

20. MIDO
The path
towards
sustainability
Milan, October 1°, 2019

21. Sustainability: what
21
The Sustainable
Development Goals (SDGs),
Global Goals, were adopted
by the United Nations
Member States in 2015 as a
universal call to action to
end poverty, protect the
planet and ensure that all
the people enjoy peace and
prosperity by 2030.

22. Sustainability: why
We can no longer
pretend that the
world is not our
business.
22

23. Sustainability: who
23

24. Sustainability: our goals
• Obtain the ISO 20121 certification for MIDO exhibition.
• Act on making sustainable MIDO society too.
• Work on the brand equity.
• Affirm that sustainability is one of the most important asset of the
future development.
• Increase prestige and authority of our established brand awareness.
24

25. Sustainability: MIDO year zero
• MIDO 2020 will already use recycled and recyclable carpet.
• Reduce paper waste.
• Reduce Co2 emissions or compensate them when possible.
• Reduce food waste.
• Organize a communication campaign to raise the awareness of our
associates, employees, suppliers, exhibitors and visitors in order to
make them support our programm with similar actions and attitudes.
25

26. Our vision (cfr. Ethic Code)
• To strengthen the importance of MIDO as an event that looks beyond
the dimension of the eyewear market and has an impact on the
history of customs.
• To promote through all its actions a renewed culture of eyewear.
• In this context, MIDO's commitment is to contribute to disseminating
a culture of sustainability among industry operators, emphasizing the
need to associate business and attention to the environment and the
community.
26

27. Stand up for green
• For the exhibitors, MIDO is
organizing Stand up for green, the
award for the most sustainable
stand.
27

28. thank you

29. Challenging the concept of growth
https://www.visitcopenhagen.dk/da/tourismforgood
Strategy Revolution:
Cities and Business are setting a vision for regeneration

30. Cities and business are setting Moonshots targets and
collaborating
30
Sector targets
City of Sydney has set bold targets for a 70 per cent emissions
reduction by 2030, and net zero emissions by 2050.
11% of the city’s total GHG
emissions
14% of potable water
consumption
46% of the city’s commercial
waste
Hospitality Footprint

31. Circular Revolution

32. Keep materials in use: Upcycled Uniforms

33. Designing out waste and polution

34. SYMANTEC Case Study

35. • Reduce: Eliminated PVC, disposable carpet, wooden stage sets, disposable plastics
• Rethink: Switched to LED lighting, carpet tiles, module stand systems
• Rethink: Switched to more sustainable print substrates

36. Before
88 tons of waste
37 kg/participant
After
10 tons of waste
5 kg/participant
x70 x11

37. Case Study: Bangkok and TCEB
Program to design waste out of food system
Piloted in 10 hotels, delivering over 530,000 EUR in cost
savings.

38. Circular Revolution: Regenerating natural systems

39. We can also lead a social revolution
Partnership between MGM in Las Vegas and Three
Square will provide 800,000 nutritious meals to
food insecure people.

40. Catalysing a Social Revolution

41. Promoting a Food Revolution
7 out of 10 EU shoppers expressed
strong preference for buying local (3000
consumers across Europe)
shopper insight

42. Case Study: Ljubljana

43. Food Revolution: ICC Sydney: Feeding your Performance

44. Hyper-Local

45. REGENERATING NATURAL SYSTEMS
WHAT IS THAT HIDDEN FLAVOUR OR
INGREDIENT THAT DEFINES OUR “PLACE”?
What forgotten recipes, processes and lost
ingredients can we recover?
How can we regenerate communities?

47. Sustainable Customer Experience
Booking.com Annual Meeting Sustainability Report

48. RE-THINK
RE-INVENT
RE-DEFINE
RE-GENERATE
WE NEED A
REVOLUTION

49. Social Responsibility
Contest
EXHIBITIONIST
Milan, 1 October 2019

50. Fiera Milano has been
strengthening its commitment to
sustainability in line with its
Strategic Plan
In April 2019 we launched a project
addressing all Group employees,
using people’s empowerment as a key
The innovative path of the project aimed
to improve the culture of sustainability
by activating ideas and concrete actions
4 impact areas were identified:
• INEQUALITIES
• CIRCULAR ECONOMY
• CLIMATE CHANGE
• WATER

51. Bootcamp Pitch Day
Call To
Action
Idea
Generation
Involvement of all employees
in the Group’s sustainability
strategy and start collecting
applications for participation
in the project
Sharing the vision to
stimulate participants
and to develop the first
initial design ideas
Development and testing
of the selected ideas, and
implementation of the
business plan
Presentation of the projects
to the Evaluation Committee,
selecting those that will be
implemented and awarding
the best team
Idea
Screening
19 APRIL 16 MAY 22 MAY – 3 JUNE 6-7 JUNE 27 JUNE
Steps

52. Project Evaluation Criteria: 5+1
The idea does not fit the
proposed challenges
The idea is not easily replicable for
other exhibitions or other sectors
No innovation compared
to current activities
Non feasible project in view
of available resources
Low potential in terms
of its communication
Unclear presentation in content
and ineffective presentation
min (1) max (5)
The idea impacts directly
one or more areas
The idea is easily replicable by other exhibitions
and by companies in other sectors
Completely new idea compared
to Fiera Milano activities
Feasible project and widely replicable
High potential in terms of communication
especially with reference to the sector
Effective and impressive
presentation
THE IDEA DOES NOT FIT THE
PROPOSED CHALLENGES
TRANSFERABILITY
OF THE IDEA
DEGREE OF INNOVATION
OF THE IDEA
FEASIBILITY OF THE IDEA IN TERMS OF THE
ALLOCATED BUDGET
COMMUNICABILITY AND
IMPACT ON CORPORATE
REPUTATION
QUALITY OF THE PITCH

53. All groups worked with
commitment, passion
and enthusiasm, developing
diversified projects
The impact cut across the entire Group, which
proved to be sensitive and willing to implement
virtuous individual behaviours
In June, the groups presented the eight
projects in front of the Evaluation Committee
and all Group colleagues
The Committee considered all projects
worthy of passing to the executive phase
Two prizes were awarded: the best project,
awarded by the Evaluation Committee, with
an electric bicycle, and the Employee
Award, awarded by all employees,
with a hydroponic garden

54. INEQUALITIES
Projects
WATER CIRCULAR ECONOMY CLIMATE CHANGE
Circular island
Sustainable Event
Green Gift

56. Are we doing enough?

57. WE HAVE TO REDUCE
CARBON EMISSIONS by
50% by 2030

58. Decarbonising events
We have to reduce emissions by
50% by 2030
COLLABORATION
& INNOVATION
Government
policy
Measurement
and reporting
Optimization of
energy use in
venues and
hotels
Better food
Renewable
energy
Circular
design,
eliminating
waste and
pollution
Carbon tax &
offsetting

59. Creating value through sustainability
Sustainability has become a key
measure of success.
Competitiveness
Attract
Clients
Attract
Investment
Optimise
Costs
Attract
Talent
Deliver
Social
Impact
Regenerate
our Planet
Build
Brand
Value

60. A little less conversation,
a little more action, please

61. “It’s about Progress, not Perfection”
If you have any questions or require more information,
please contact:
Guy.Bigwood@gds-index.com
#guybigwood
To find out more about the GDS-Index,
please visit: www.gds-index.com
Read more about how cities around
the world are driving the regeneration
and competitiveness of their
destinations?