How Technology has displaced music and rock'n'roll as the "rebel" or place of aspiration and how apps are the new music

1. “Technology
is
the
New
Rock’n’Roll”
September
2013
[APP]
SESSED!

2. Proprietary
&
Confiden7al
2

3. Proprietary
&
Confiden7al
3

4. Freddie
Mercury
vs
Steve
Jobs
Proprietary
&
Confiden7al
4

5. SoEware
is
eaGng
the
world
- 106
- 78
- 38
-1
-7
1.5
+ 427
+ 73
+ 4
+ 71
+1
2.5
Market
Cap
Change
in
5
Years
in
US$
B
Proprietary
&
Confiden7al
5

6. The
APP-­‐ificaGon
of
SoEware
Proprietary
&
Confiden7al
6

7. APP
=
Music
Proprietary
&
Confiden7al
7

8. DEVICE
=
Audience
Proprietary
&
Confiden7al
8

9. DEVELOPER
=
Band
Proprietary
&
Confiden7al
9

10. API
=
Instrument
Proprietary
&
Confiden7al
10

11. No
Instrument
=
No
Music
Proprietary
&
Confiden7al
11

12. No
API’s
=
No
Apps
Proprietary
&
Confiden7al
12

13. APPs
are
eaGng
soEware
are
eaGng
the
world
APPs
Sofware
World
Proprietary
&
Confiden7al
13

14. FOUNDER
&
CEO
Stefan
Rust
stefan@exiconglobal.com
WEBSITE
www.exiconglobal.com
IDEAS
TO
APP
i2a.exiconglobal.com
Transforming business by Application
Proprietary
&
Confiden7al
14