In today’s world of digital clutter, are you doing enough to ensure your campaigns are reaching and speaking to your consumers? Understanding your consumers is the foundation of marketing success. Using insights from our Digital Consumer View (Asia) 2015 report, the behaviours and preferences of more than 1,200 consumers across Asia are broken down to give marketers the insights that matter when it comes to digital consumers. This presentation is taken from a webinar recording and discusses on how to ensure your campaigns are reaching and speaking to your consumers. It discusses: • Why personalisation does not equate to relevancy • How relevancy drives revenue • Developing great campaigns around your consumer

1. Patrick Sim & Jermyn Toh
Experian Marketing Services Southeast Asia
Webinar Understanding Your Consumers
Building Better Campaigns

2. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.

3. Why did we conduct
this research?

4. Part 1
Part 2
Part 3
How do you like to
receive information from
your favourite brands or
companies?

5. Highlights from
Digital Consumer View (Asia) 2015
for today’s webinar

11. What is the
significance to
marketers?

12. Build everything
around being relevant
to your customers
DATA
What we know about them
Profile Data
Preference
Address
WhatTheyTellUs
LISTENING

13. 481% higher transaction rates
than promotional emails
342% higher revenue per email
than promotional emails
179% higher unique click rates
than promotional emails
The Birthday Opportunity

14. Build everything
around being relevant
to your customers
DATA
What we know about them
Profile Data
Preference
Address
WhatTheyTellUs
Content Clicked
Content Shared
Purchases
WhatTheyShowUs
LISTENING

15. Show that you are listening
Make the receiver feel that you
understand them personally

18. How to build better campaigns?
Make it truly relevant or
we risk training our customers
to stop paying attention

19. HOW DO WE HELP BUILD
BETTER CAMPAIGNS?

20. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.

21. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
DISPOSABLE
EMAILS
SPAM TRAP
UNDELIVERABLE
ILLEGITIMATE

23. Customers
expect a
relationship

24. WHO ARE THEY?

25. Raw Data
Cleaned Data
Enhanced Data

26. ANY QUESTIONS?

27. Get in touch with us!
enquiry@experian.com
Would you like to know key points in your customer contact that
represented a greater conversion opportunity?
Would you like to find out how to track what your customers are telling you
through their behaviour and use that in your communications with them?
Would you like to find out if you can personalise existing campaigns with
the customer data you already have?