See how Eastbay and JCPenny provide gift ideas in specific price ranges to its shoppers to help facilitate the experience.

1. Provide Gift Ideas for
Specific Price Ranges
Eastbay & JCPenny
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

2. PROVIDE GIFT IDEAS FOR SPECIFIC
PRICE RANGES
For Eastbay, this trend was implemented more recently in
2013. They had a featured section on their home page listing
gift ideas that were categorized price ranges with the detailed
range in the copy (“$25 - $50”)

3. PROVIDE GIFT IDEAS FOR SPECIFIC
PRICE RANGES
Last year in 2014, Eastbay kept the tactic almost the same but
with more holiday-centric presentation and eliminated the
detailed price ranges.

4. PROVIDE GIFT IDEAS FOR SPECIFIC
PRICE RANGES
JCPenney does the same thing by providing link tabs on top of
its “Top Gifts” feature.

5. Continuous Conversion Optimization
for eCommerce Stores
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