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Business Agility
EMC and Exponential-e
   Andy Bant
   Cloud Business enablement manager




                                       1
Our Global Presence
  53,500 People Across 85 Countries

                                                              Cork, Ireland           Rotterdam, Netherlands

                                                                                                St. Petersburg, Russia
                                 Burlington, Ontario
    Seattle, WA                                                     Brentford, UK          Vienna, Austria
Pleasanton, CA             Roy, UT                                     Pau, France                                                                         Seoul, S. Korea
                                        Durham, NC                                                                           Beijing, China
                                        Apex, NC                                                      Be'er Sheva,         Chengdu, China
                    Irvine, CA                                                       Tel Aviv,
                               Duluth, GA                                                             Israel                                         Tokyo, Japan
                                                 Hopkinton, MA                           Israel Cairo, Egypt                           Shanghai, China
                                                       Global Headquarters
       Palo Alto, CA
     Santa Clara, CA                                       Bedford, MA

                                                           Franklin, MA                                      Bangalore, India
      Direct Presence
                                                       Cambridge, MA
      R&D Center
                                                                                                                         Singapore
      Centers of Excellence
      Customer Support Center                               Rio de Janeiro, Brazil                                                                        Sydney, Australia
      Executive Briefing Center
                                                                                                                                   Melbourne, Australia
      Manufacturing Center
      Global Solution and Engineering Center

                                                                                                                                                      as of October 18, 2011




  © Copyright 2012 EMC Corporation. All rights reserved.                                                                                                                       2
“Every now and then things
happen that are so enormous that
  you can not standby and do
nothing, hoping not be effected"



                                   3
© Copyright 2012 EMC Corporation. All rights reserved.   4
EMC Business Transformation
                                                          2012
 9-Year $26.8B Investment In Market Leading Technology   CLOUD &
 2003-2011                                               BIG DATA
 M&A $14.5B
 R&D $12.3B                                    2009
                                         JOURNEY
                                2007      TO THE
                             INFORMATION CLOUD
                   2005        & VIRTUAL
  2003         INFORMATION INFRASTRUCTURE
 AND BEFORE      LIFECYCLE
ENTERPRISE     MANAGEMENT
 STORAGE


                                                                    5
Two Fundamental Challenges
                                                                     Increase
                                                                     Revenue
                                                                   37%
                                                                   INVEST
                                                        63%
                                                        MAINTAIN




                                                     Lower
                                                   Operational
                                                     Costs
ESG, 2012 IT Spending Intentions Survey,Jan 2012




                                                                                6
Explosive growth of stuff




                            7
Architectural Assumptions are changing




                                         8
The Software-Defined Data Center

                      Virtualization Layer - Cloud OS

          Virtual         Virtual       Virtual       Virtual    Virtual
           Data            Data          Data          Data       Data
          Center          Center        Center        Center     Center



       Software-Defined
           Data Center
               Services




          Network             Storage             Server        Security



                                                                           9
Enterprise IT Provides Control & Reliability
   Enterprise IT
             Trusted
           Controlled
             Reliable
              Secure




                                               10
Public Clouds Introduced Greater Agility
  Enterprise IT                  Public Cloud
            Trusted       Simple
          Controlled      Low Cost
            Reliable      Flexible
             Secure       Self-Service




                                                11
IT Risks Loss Of Control
  Enterprise IT                                                           Public Cloud
            Trusted                                               Simple
          Controlled                                              Low Cost
            Reliable                                              Flexible
             Secure                                               Self-Service

                  “22% Use a Non-ITWorkers use
                  “41% Information Provisioned
                   Service To Perform Their Job”
                     Personal Cloud Services”
                  Forrester, “The Personal Cloud: Transforming Personal
                             Forrester, “Empowered Business
                   Computing, Mobile, and Web Markets,” 6 June 2011
                            Technology Defined,” 18 July 2011




                                                                                         12
IT Must Transform To An “Internal SP”
Deliver IT-As-A-Service (ITaaS)

 Deliver Improved Business Agility.
 Provide Value To Business Top-Line.
 Maintain Trust And Control.
 Simplify Consumption of Internal/External Services.




                                                       13
ITaaS Is Goal of the Cloud Journey
   With Many Benefits Along The Way
                                                                              EMC is
                                                                               here
                                                                                             100%
                                                                                       86%
                                                                  79%
% Virtualized                          40%
                              30%

                15%
                 Simplicity                   Scalability         Standardization
                 Efficiency                   Continuity            Automation
                 Protection                    Security
                IT Production          Business Production          IT-as-a-Service
                Infrastructure Focus         Applications Focus         Business Focus


                                                                                               14
ITaaS Requires a Hybrid Cloud Infrastructure
Critical To Consuming Both Internal & External Services




           Infrastructure                     Automated Hybrid
           Transformation                    Cloud Infrastructure
                                       Private                      Public



                                                                             15
The New Application Platform
Critical to Consuming Any Application



                                             New Application Platform


           Application
           Transformation

           Infrastructure                      Automated Hybrid
           Transformation                     Cloud Infrastructure
                                        Private                      Public


                                                                              16
Access Applications From Any Device
Critical to Consumer-Style Choice Computing
                                          New End User Computing


           End User Provisioning          New Application Platform
           Transformation

           Application
           Transformation

           Infrastructure                      Automated Hybrid
           Transformation                     Cloud Infrastructure
                                     Private                         Public


                                                                              17
The New Technology Model
End-To-End Trust and Automation
                                          New End User Computing


            End User Provisioning




                                                                 AUTOMATION
                                         New Application Platform
            Transformation
    TRUST




            Application
            Transformation

            Infrastructure
                                           Automated Hybrid
            Transformation                Cloud Infrastructure
                                    Private                             Public


                                                                                 18
Solutions for Transformation
    Enterprise Applications                         Big Data Applications

                                 Management


                                Storage Mobility

     Scale-Out                                              Scale-Out
                                Unified Storage
   Block Storage                                          File & Object


                              Backup And Recovery


                                                                            19
EMC Technology for Transformation
   Enterprise Applications                       Big Data Applications

                              Management
                                 Watch 4 net


                             StorageVPLEX
                                     Mobility
                                  RecoverPoint

     Scale-Out                                           Scale-Out
         VMAX                Unified Storage
                                  VNX / VNXe            Isilon     Atmos
   Block Storage                                       File & Object


                    Data Backup And Recovery
                         Domain, Avamar, NetWorker



                                                                           20
EMC Portfolio                                                                    NEW DEVICES


                                                            Identity Security


           NEW ANALYTIC                                                                NEW & EXISTING
           APPLICATIONS                                                             BUSINESS APPLICATIONS

        VMWARE CLOUD OS                                   INFORMATION               VMWARE CLOUD OS

INFORMATION STORAGE                                                                  INFORMATION PROTECTI




                                                          Information Security


 © Copyright 2012 EMC Corporation. All rights reserved.                                                 21
What ever you build, be sure the foundations are solid!




© Copyright 2012 EMC Corporation. All rights reserved.    22
Infrastructure Matters For Cloud Computing

                CLOUD REQUIREMENTS                                IDEAL INFRASTRUCTURE

                                                         • Simplified Management
 Low-Cost Operations                                     • Lower Service Provisioning Cost

                                                         • Integrated Compute, Network, & Storage
 Infrastructure-As-A-Service                               Resources

                                                         • Physical Resources Deployed Through
 Self-Service Consumption Model                            APIs & Policies

                                                         • Rapid Scalability Of Virtual & Physical
 Elastic Resource Allocation                             • Automated Deployment

                                                         • Virtualization Optimized
 Shared Pools Of Resources                               • Resource Abstraction

© Copyright 2012 EMC Corporation. All rights reserved.                                               23
Next-Generation Unified Storage
Optimized for today’s virtualized IT




      VNXe3150             VNXe3300                 VNX5100   VNX5300   VNX5500   VNX5700   VNX7500



                    Affordable. Simple. Efficient. Powerful.
© Copyright 2012 EMC Corporation. All rights reserved.                                                24
The VNX Family to help you to do more……
         Taken our strengths and the strengths of all our competitors and created the best of breed

                                                                   Infinite storage                      Unique: Fast and flash
Ability to widen your solutions
         (biggest range)                                          Leverage the cloud                     -Performance
                                                                                                         -Less drives save money

                                                                         Modular
                                                                                                   Unisphere
                                                                         Unified


      Monitor tools:
    Show you what is                                                                                    Gateway
                                                                                                                    VNX advanced
  happening, help identify                                                                                            Analytics
       bottlenecks
                                             3150          3300              55    57   75   VNX        VNX
                                                                                                                      VNX with
                                                                                             VG2        VG8
                                                                                                                     Watch4net,
                                                                                                                       expand
                                             Affordable. Simple. Efficient. Powerful.

  © Copyright 2012 EMC Corporation. All rights reserved.                                                                           25
Virtualization Changes Everything
To move to virtual servers demands new storage solutions
                  Static RAID Groups                     Self-Optimizing Storage Pools
                              Discrete servers                            Virtual server pool
                                                             AUTOMATIC APPLICATION OPTIMIZATION




                                                                 AUTOMATIC DATA OPTIMIZATION


          RAID groups                                      Storage pool




                  Storage                                      Storage
                   system                                       system



© Copyright 2012 EMC Corporation. All rights reserved.                                            26
FLASH 1st Data Strategy
Hot data on FAST Flash SSDs, cold data on dense disks
                   “Hot”
                   High Activity             Highly active data is              As data ages, activity
                                             stored on Flash SSDs               falls, triggering automatic
                                             for fastest                        movement to high-capacity
                                             response time                      disk drives for lowest cost
       Activity
        Data




                                                                                           High-
                                                         Flash                            capacity
                                                         SSD                               HDD

                            Movement
                            Trigger                                                                             “Cold”
                                                                                                              Low Activity

                                                                     Data Age


© Copyright 2012 EMC Corporation. All rights reserved.                                                                       27
3 to 10 Times the Performance
Run applications faster than ever


  • 3x the number of
                                                         • 3x faster VDI boot   • 3x the number of
    users and
                                                           time                   users
    transactions
                                                         • 3x quicker VDI       • 3x the number of
  • 3x the number of
                                                           refresh time           transactions
    transactions
  • 10x the performance                                                         • 10x the performance
    at 1/8th the TPM cost                                                         at 1/8th the TPM cost

© Copyright 2012 EMC Corporation. All rights reserved.                                                    28
Taking Data Delivery to the Next Level
VNX enhanced with host-based read caching
        Performance Efficiency




                                                                                                                      VFCache
                                                                FAST Cache & FAST VP
                                                                                                     VNX5500-F
                                                                                                     (Flash array)
                                                                                       FAST Pools
                                                                                       with FAST Cache
                                                            FAST LUNs

                                    SSDs as option
                                 2008                    2009                 2010                2011               2012

© Copyright 2012 EMC Corporation. All rights reserved.                                                                          29
Optimized for Virtualization
Industry-leading integration



                                                              VAAI* offload
      Storage                        Unisphere                                 vCenter Server     Virtual Server
    Administrator                                        Less net I/O            Integration      Administrator
                                                         More VMs               and VASA**
  Manage storage and                                                                         Manage storage and
  VM resources in unison                                 Faster response                   VM resources in unison
  Control offload functions                              SAN and NAS connect              Control offload functions
  and integrated replication                                                             and integrated replication




* VAAI = VMware vStorage                                                                     ** VASA = VMware
  APIs for Array Integration                                                                    vStorage APIs for
                                                                                                Storage Awareness


© Copyright 2012 EMC Corporation. All rights reserved.                                                                30
Best Storage for Virtual Environments
    By 2014, 50% of storage capacity will be in virtualized environments*

 VNX is rated #1                                              VNX and VNXe wins 2012 award
                                                                                                 #1           Which is your storage vendor of
 as the best product                                          in Storage Virtualization category
                                                                                                                  choice in virtualized server
 for VMware integration                                      January   “2012 Virtualization Review Reader’s
                                                              2012        Choice Awards and Buyers Guide”                      environments?
                                     5% 3%                                                                                 4% 8%
                                       3% 6%
                                                                                                              EMC                     12%
                   EMC                                                                                        44%
                   53%                           29%                                                                                       13%


                                                                                                                          19%

  Source:“VMware Storage                                                                                              Source:“Goldman Sachs IT
  Integration Journey,” Wikibon, April                                                                                Spending Survey,” September
  2011                                                                                                                2011
*“Worldwide Storage and Virtualized x86 Environments 2010–2014
Forecast,” IDC, August 2010



    © Copyright 2012 EMC Corporation. All rights reserved.                                                                                          31
Two words that
sort fact from
marketeering
SHOW ME
                 32
A Tale Of Two Clouds




        Private Cloud        Virtual Private Cloud
             100,000’s               100,000’s
        Hardware Resilient       Hardware Resilient
         VMware / EMC              VMware / EMC
         Traditional Apps         Traditional Apps


                                                      33
Exponential-e/EMC Cooperative Cloud Services




              •   Cooperative Virtualized Infrastructure TCO and Technical assessments for services including
                  justification, strategy, server consolidation, and migration

              •   Cooperative Converged Networking assessments TCO, ROI and Infrastructure analysis to
                  determine FCoE benefits and readiness

              •   Cooperative Migration services for Virtual Infrastructure scoping the design, implementation, and
                  migration for server consolidation

              •   Co-operative Health Checks provide ongoing tuning and performance management of all IT assets
                  for both virtual and physical domains.



                                                                                                                      34
Let’s Summarize
 EMC is a leader and enabler for Cloud services
 The right kind of IT services that create efficiency whilst
 allowing you to retain control, trust and security.
 Our relationship with Exponential-e allows us to focus on
 leveraging their strategic assets of
 Connectivity, Trust, vertical market focus and the ability to
 help their customers rapid transition to the new IT and
 realize the benefits with minimal risk.


                                                                 35
Q&A



      36
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Emc expoesymposium

  • 1. Business Agility EMC and Exponential-e Andy Bant Cloud Business enablement manager 1
  • 2. Our Global Presence 53,500 People Across 85 Countries Cork, Ireland Rotterdam, Netherlands St. Petersburg, Russia Burlington, Ontario Seattle, WA Brentford, UK Vienna, Austria Pleasanton, CA Roy, UT Pau, France Seoul, S. Korea Durham, NC Beijing, China Apex, NC Be'er Sheva, Chengdu, China Irvine, CA Tel Aviv, Duluth, GA Israel Tokyo, Japan Hopkinton, MA Israel Cairo, Egypt Shanghai, China Global Headquarters Palo Alto, CA Santa Clara, CA Bedford, MA Franklin, MA Bangalore, India Direct Presence Cambridge, MA R&D Center Singapore Centers of Excellence Customer Support Center Rio de Janeiro, Brazil Sydney, Australia Executive Briefing Center Melbourne, Australia Manufacturing Center Global Solution and Engineering Center as of October 18, 2011 © Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. “Every now and then things happen that are so enormous that you can not standby and do nothing, hoping not be effected" 3
  • 4. © Copyright 2012 EMC Corporation. All rights reserved. 4
  • 5. EMC Business Transformation 2012 9-Year $26.8B Investment In Market Leading Technology CLOUD & 2003-2011 BIG DATA M&A $14.5B R&D $12.3B 2009 JOURNEY 2007 TO THE INFORMATION CLOUD 2005 & VIRTUAL 2003 INFORMATION INFRASTRUCTURE AND BEFORE LIFECYCLE ENTERPRISE MANAGEMENT STORAGE 5
  • 6. Two Fundamental Challenges Increase Revenue 37% INVEST 63% MAINTAIN Lower Operational Costs ESG, 2012 IT Spending Intentions Survey,Jan 2012 6
  • 9. The Software-Defined Data Center Virtualization Layer - Cloud OS Virtual Virtual Virtual Virtual Virtual Data Data Data Data Data Center Center Center Center Center Software-Defined Data Center Services Network Storage Server Security 9
  • 10. Enterprise IT Provides Control & Reliability Enterprise IT Trusted Controlled Reliable Secure 10
  • 11. Public Clouds Introduced Greater Agility Enterprise IT Public Cloud Trusted Simple Controlled Low Cost Reliable Flexible Secure Self-Service 11
  • 12. IT Risks Loss Of Control Enterprise IT Public Cloud Trusted Simple Controlled Low Cost Reliable Flexible Secure Self-Service “22% Use a Non-ITWorkers use “41% Information Provisioned Service To Perform Their Job” Personal Cloud Services” Forrester, “The Personal Cloud: Transforming Personal Forrester, “Empowered Business Computing, Mobile, and Web Markets,” 6 June 2011 Technology Defined,” 18 July 2011 12
  • 13. IT Must Transform To An “Internal SP” Deliver IT-As-A-Service (ITaaS) Deliver Improved Business Agility. Provide Value To Business Top-Line. Maintain Trust And Control. Simplify Consumption of Internal/External Services. 13
  • 14. ITaaS Is Goal of the Cloud Journey With Many Benefits Along The Way EMC is here 100% 86% 79% % Virtualized 40% 30% 15% Simplicity Scalability Standardization Efficiency Continuity Automation Protection Security IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus 14
  • 15. ITaaS Requires a Hybrid Cloud Infrastructure Critical To Consuming Both Internal & External Services Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public 15
  • 16. The New Application Platform Critical to Consuming Any Application New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public 16
  • 17. Access Applications From Any Device Critical to Consumer-Style Choice Computing New End User Computing End User Provisioning New Application Platform Transformation Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public 17
  • 18. The New Technology Model End-To-End Trust and Automation New End User Computing End User Provisioning AUTOMATION New Application Platform Transformation TRUST Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public 18
  • 19. Solutions for Transformation Enterprise Applications Big Data Applications Management Storage Mobility Scale-Out Scale-Out Unified Storage Block Storage File & Object Backup And Recovery 19
  • 20. EMC Technology for Transformation Enterprise Applications Big Data Applications Management Watch 4 net StorageVPLEX Mobility RecoverPoint Scale-Out Scale-Out VMAX Unified Storage VNX / VNXe Isilon Atmos Block Storage File & Object Data Backup And Recovery Domain, Avamar, NetWorker 20
  • 21. EMC Portfolio NEW DEVICES Identity Security NEW ANALYTIC NEW & EXISTING APPLICATIONS BUSINESS APPLICATIONS VMWARE CLOUD OS INFORMATION VMWARE CLOUD OS INFORMATION STORAGE INFORMATION PROTECTI Information Security © Copyright 2012 EMC Corporation. All rights reserved. 21
  • 22. What ever you build, be sure the foundations are solid! © Copyright 2012 EMC Corporation. All rights reserved. 22
  • 23. Infrastructure Matters For Cloud Computing CLOUD REQUIREMENTS IDEAL INFRASTRUCTURE • Simplified Management Low-Cost Operations • Lower Service Provisioning Cost • Integrated Compute, Network, & Storage Infrastructure-As-A-Service Resources • Physical Resources Deployed Through Self-Service Consumption Model APIs & Policies • Rapid Scalability Of Virtual & Physical Elastic Resource Allocation • Automated Deployment • Virtualization Optimized Shared Pools Of Resources • Resource Abstraction © Copyright 2012 EMC Corporation. All rights reserved. 23
  • 24. Next-Generation Unified Storage Optimized for today’s virtualized IT VNXe3150 VNXe3300 VNX5100 VNX5300 VNX5500 VNX5700 VNX7500 Affordable. Simple. Efficient. Powerful. © Copyright 2012 EMC Corporation. All rights reserved. 24
  • 25. The VNX Family to help you to do more…… Taken our strengths and the strengths of all our competitors and created the best of breed Infinite storage Unique: Fast and flash Ability to widen your solutions (biggest range) Leverage the cloud -Performance -Less drives save money Modular Unisphere Unified Monitor tools: Show you what is Gateway VNX advanced happening, help identify Analytics bottlenecks 3150 3300 55 57 75 VNX VNX VNX with VG2 VG8 Watch4net, expand Affordable. Simple. Efficient. Powerful. © Copyright 2012 EMC Corporation. All rights reserved. 25
  • 26. Virtualization Changes Everything To move to virtual servers demands new storage solutions Static RAID Groups Self-Optimizing Storage Pools Discrete servers Virtual server pool AUTOMATIC APPLICATION OPTIMIZATION AUTOMATIC DATA OPTIMIZATION RAID groups Storage pool Storage Storage system system © Copyright 2012 EMC Corporation. All rights reserved. 26
  • 27. FLASH 1st Data Strategy Hot data on FAST Flash SSDs, cold data on dense disks “Hot” High Activity Highly active data is As data ages, activity stored on Flash SSDs falls, triggering automatic for fastest movement to high-capacity response time disk drives for lowest cost Activity Data High- Flash capacity SSD HDD Movement Trigger “Cold” Low Activity Data Age © Copyright 2012 EMC Corporation. All rights reserved. 27
  • 28. 3 to 10 Times the Performance Run applications faster than ever • 3x the number of • 3x faster VDI boot • 3x the number of users and time users transactions • 3x quicker VDI • 3x the number of • 3x the number of refresh time transactions transactions • 10x the performance • 10x the performance at 1/8th the TPM cost at 1/8th the TPM cost © Copyright 2012 EMC Corporation. All rights reserved. 28
  • 29. Taking Data Delivery to the Next Level VNX enhanced with host-based read caching Performance Efficiency VFCache FAST Cache & FAST VP VNX5500-F (Flash array) FAST Pools with FAST Cache FAST LUNs SSDs as option 2008 2009 2010 2011 2012 © Copyright 2012 EMC Corporation. All rights reserved. 29
  • 30. Optimized for Virtualization Industry-leading integration VAAI* offload Storage Unisphere vCenter Server Virtual Server Administrator Less net I/O Integration Administrator More VMs and VASA** Manage storage and Manage storage and VM resources in unison Faster response VM resources in unison Control offload functions SAN and NAS connect Control offload functions and integrated replication and integrated replication * VAAI = VMware vStorage ** VASA = VMware APIs for Array Integration vStorage APIs for Storage Awareness © Copyright 2012 EMC Corporation. All rights reserved. 30
  • 31. Best Storage for Virtual Environments By 2014, 50% of storage capacity will be in virtualized environments* VNX is rated #1 VNX and VNXe wins 2012 award #1 Which is your storage vendor of as the best product in Storage Virtualization category choice in virtualized server for VMware integration January “2012 Virtualization Review Reader’s 2012 Choice Awards and Buyers Guide” environments? 5% 3% 4% 8% 3% 6% EMC 12% EMC 44% 53% 29% 13% 19% Source:“VMware Storage Source:“Goldman Sachs IT Integration Journey,” Wikibon, April Spending Survey,” September 2011 2011 *“Worldwide Storage and Virtualized x86 Environments 2010–2014 Forecast,” IDC, August 2010 © Copyright 2012 EMC Corporation. All rights reserved. 31
  • 32. Two words that sort fact from marketeering SHOW ME 32
  • 33. A Tale Of Two Clouds Private Cloud Virtual Private Cloud 100,000’s 100,000’s Hardware Resilient Hardware Resilient VMware / EMC VMware / EMC Traditional Apps Traditional Apps 33
  • 34. Exponential-e/EMC Cooperative Cloud Services • Cooperative Virtualized Infrastructure TCO and Technical assessments for services including justification, strategy, server consolidation, and migration • Cooperative Converged Networking assessments TCO, ROI and Infrastructure analysis to determine FCoE benefits and readiness • Cooperative Migration services for Virtual Infrastructure scoping the design, implementation, and migration for server consolidation • Co-operative Health Checks provide ongoing tuning and performance management of all IT assets for both virtual and physical domains. 34
  • 35. Let’s Summarize EMC is a leader and enabler for Cloud services The right kind of IT services that create efficiency whilst allowing you to retain control, trust and security. Our relationship with Exponential-e allows us to focus on leveraging their strategic assets of Connectivity, Trust, vertical market focus and the ability to help their customers rapid transition to the new IT and realize the benefits with minimal risk. 35
  • 36. Q&A 36

Notes de l'éditeur

  1. 50,000 people worldwide and growingCountries in blue are where EMC has a direct presence.Many of the other countries (in gray) are served by our partners.
  2. Acquired Documentum at about same time as VMware – but was an all stock transaction
  3. Virtualization has changed the way we think about compute. Tablets have changed the way we think about end user compute. Java has changed the way we think about writing code. Flash has changed the way we think about storage performance. Cloud has changed the way we think about producint and consuming IT services.On and on and on -- no shortage of the overused "paradigm shifts" to choose from.Perhaps that's why so many of us are attracted to this space -- there's so much changing all the time.To this long list, I now want to add "virtualizing distance" -- as evidenced by technologies such as VPLEX -- where we start to think of distance as something to exploit to our advantage -- as opposed to something that has to be merely overcome.
  4. Lets start with a quick overview of the driving force behind delivering ITaaS.Enterprise IT has many great things about it – its controlled by IT, so it’s reliable, secure and you are confident that you can deliver SLAs. Enterprise IT Provides Control & Reliability
  5. Public Clouds Introduced Greater AgilityNow, along comes the Private Cloud… services we’re familiar with, such as Amazon, Salesforce.com, RackSpace, Google, and others.These Public Clouds have many attractive agility attributes –They’re simple to use – simply via a browser and with a credit cardThey’re low-cost – often charged by the Instance-HourThey’re flexible – offering a variety of IaaS, PaaS and SaaS optionsThey’re self-service – the offerings are public, well-understood, and accessed via simple-to-understand approaches over the web.
  6. IT Risks Loss of ControlHowever, with the pervasiveness and simplicity of the Public Cloud comes an unintended consequence: The potential for IT to “lose control” as internal users opt to use external services.Forrester Research points out:41% of Information Workers use personal cloud services(For example: nearly email, MobileMe, or any other web-based service)22% of Information Workers use a non-IT provisioned service to perform their job(For example, DropBox, Box.net, and other commercially-available services, as well as unofficial use by developers of services such as Amazon’s IaaS offerings.)Frequently, these web-based services are used without IT’s knowledge or supervision. Such use of non-IT provisioned services is sometimes referred-to as “Shadow IT”Most IT organizations are acutely aware that employee use of external services potentially exposes the company to security threats, loss of data, regulatory infractions, and other legal loss-of-control issues. Additionally, because some of these pay-per-use public cloud services are being expensed on employee-owned credit cards, the IT department loses financial oversight control – i.e. having a full perspective of all IT-related costs/expenses company-wide.
  7. IT Must Transform To An “Internal Service Provider”Inevitably upon seeing the externally-provided cloud offerings available, the business will naturally ask the same of IT. It’s just a matter of time.Therefore, if internal IT is to adapt and “compete” with external services, there are a number of attributes and business perspectives it must develop. Deliver improved business agilityThis is the top-line benefit. The point is not to shave more cost… that was achieved during phase I and phase II of the journey to your cloud. As a “SP”, the lines-of-business will expect IT to directly contribute to their agility – providing higher-value services more quickly.Provide value to business top-lineIT’s services must serve – and even anticipate – the lines-of-business technology needs. IT will need to be aligned ever-more closely with the business, and take a competitive perspective to serving the business… just as an external provider would.Maintain Trust and ControlNo matter what the transformed IT delivery model, IT will be expected to maintain (if not increase) the level of trust across all servicesSimplify Service ConsumptionAs-with external providers, IT will need to simplify how services are “consumed”, i.e. how easily they are selected and provisioned by users; how clearly they are priced, costed and billed; how “elastic” their capacity is; how simplified the SLA’s and OLA’s are made.
  8. The Goal of the Cloud Journey Is IT-as-a-ServiceRecall the 3-phase Journey to your cloud.Phase I is where virtualization is applied to mostly IT Production applications, with the goals of simplification, efficiency and protection.Phase II is where IT applies virtualization & other tools across both IT and business production applications. The goals here are to provide improved application scalability, continuity and securityPhase III – IT-as-a-Service – is where the tools and capabilities developed in phase I and II are applied to serving the business needs. The infrastructure goals are Standardization and automation.EMC’s own IT department is far along on this path, and we’ve developed a great set of experience and learnings along the way.
  9. ITaaS Requires a Hybrid Cloud InfrastructureFederating resources – joining them so they behave as on larger group of resources – between your private cloud and compatible service providers defines the hybrid cloud model. Don’t confuse the hybrid model with using private cloud for some applications or infrastructure and the public cloud for distinctly different and separate applications – that’s simply using both private cloud and public cloud. No different than running you business apps internally and outsourcing payroll. Hybrid cloud is different. Here, infrastructure is combined and federated so that applications run on a blend of sourced resources. Virtualization is extended from the servers in a rack to the collective servers in many buildings – the servers in your buildings and the servers in a provider’s buildings. Many refer to this as a cloud OS. The information is distributed as well. Instead of a single database environment operating with data distributed across many disks in a single array, now the information is distributed across many arrays in many different locations. Security is different as well – we need security to operate in the logical context created by hybrid cloud, but it most also be aware of and secure the all of the physical environments that create the hybrid cloud environment.The point is that to federate these resources together so they act as one, a common architecture is needed with operating systems, information management, and security designed for the hybrid world. Why go hybrid? Two big reasons. First, there’s far more flexibility for IT because it opens up a world of available resources. Second, studies have shown that it delivers the absolute lowest total cost in delivering IT compared to any other model – including public cloud.
  10. The New Application PlatformFollowing infrastructure transformation and leveraging the hybrid cloud, comes transformation of the application layer itself.The New Application Platform itself is also hybrid – in that application components, or even entire applications themselves – are virtualized and available on-demand either from internal or external providers.
  11. Access Applications from Any DeviceAnd finally, there is the transformation of how users access applications and data: Transformation of end user provisioning.Critical to the ITaaS model is the “Bring-Your-Own-Device” (BYOD) philosophy where virtualization and trust technologies are used to allow IT to support any end-user preferred device.The BYOD approach helps support the notion of “IT Consumerization”- where IT functions as if it was a competitive entity, supporting all user-preferred devices in an “anywhere, anytime” consumer-style delivery approach.
  12. The New Technology Model Putting this new model all together, Trust and Automation must be integrated top-to-bottom across the 3 layers of computing.Rather than custom-tailor applications and security for individual applications and user devices, the assembly of these stacks needs to be automated, and trust policies must be applied consistently across the layers.
  13. To transform business, there is a new world of big data applications. In many industries there are special purpose applications like video editing, image processing. In all industries we are dealing with growing amounts of semi-structured and unstructured data that require new storage. Storage that can scale out to PB with linear performance and no increase in administrators or operational cost.<CLICK>These new big data apps are a compliment to the traditional enterprise apps that we have been optimizing for years. But, enterprise apps now run in our private clouds and need transactional storage that is tightly integrated with VMware and provides simplicity and efficiency to reduce cost and complexity, but also the scalability and availability needed for running mission critical applications. <CLICK>Of course, you need to protect all this information with backup and archive. One single platform that covers enterprise applications and big data applications. For backup, you need massive speed to handle the consolidation from server virtualization and it needs to be tigthly integrated with VMware to ensure you are as efficient as possible with server resources. Deduplication is the critical buying criteria in all backup environments today and more important than ever as virtual machine densities per physical server continue to grow.<CLICK>We expect all enterprises to end up with hybrid clouds and you need to build an enabling infrastructure now. That enabling infrastructure includes the ability to manage security and compliance, highly automated management drive largely based on policy and the ability to move workloads by integrating data movement with application movement.<CLICK>Transforming your business also depends on next generation big data analytics. The scale of big data and the value of the insights is completely different than past generations of data warehousing. You need a big data stack that covers both structured AND unstructured data and starts to integrate the kinds of real-time information available in places like Twitter, LinkedIn, etc… Handling this volume of information demands new architectures that are massively scalable.<CLICK>Finally, you need to provide end-users with their choice of device, but still maintain control and compliance for interacting with the Enterprise applications and information, wherever they may be running.At EMC, we have built this portfolio… <CLICK>
  14. To transform business, there is a new world of applications. In many industries there are special purpose applications like video editing, image processing. In all industries we are dealing with growing amounts of semi-structured and unstructured data that require new storage. Storage that can scale out to PB with linear performance and no increase in administrators or operational cost.<CLICK>These new big data apps are a compliment to the traditional enterprise apps that we have been optimizing for years. But, enterprise apps now run in our private clouds and need transactional storage that is tightly integrated with VMware and provides simplicity and efficiency to reduce cost and complexity, but also the scalability and availability needed for running mission critical applications. <CLICK>Of course, you need to protect all this information with backup and archive. One single platform that covers enterprise applications and big data applications. For backup, you need massive speed to handle the consolidation from server virtualization and it needs to be tigthly integrated with VMware to ensure you are as efficient as possible with server resources. Deduplication is the critical buying criteria in all backup environments today and more important than ever as virtual machine densities per physical server continue to grow.<CLICK>We expect all enterprises to end up with hybrid clouds and you need to build an enabling infrastructure now. That enabling infrastructure includes the ability to manage security and compliance, highly automated management drive largely based on policy and the ability to move workloads by integrating data movement with application movement.<CLICK>Transforming your business also depends on next generation big data analytics. The scale of big data and the value of the insights is completely different than past generations of data warehousing. You need a big data stack that covers both structured AND unstructured data and starts to integrate the kinds of real-time information available in places like Twitter, LinkedIn, etc… Handling this volume of information demands new architectures that are massively scalable.<CLICK>Finally, you need to provide end-users with their choice of device, but still maintain control and compliance for interacting with the Enterprise applications and information, wherever they may be running.At EMC, we have built this portfolio… <CLICK>
  15. Infrastructure is the critical foundation for customers to evolve to IT-as-a-Service and cloud by providing the fundamental building blocks required.Cloud defines Infrastructure-as-a-Service as a model by which a standard set of services are delivered on-demand through self-service and automation from a shared pool of resources, as opposed to simply setting up parallel infrastructures. This requires an easily managed and automated architecture that is delivered through the integration of EMC Storage and Management and Cisco Unified Fabric, Unified Computing and Unified Management. Customers are embarking on cloud computing and IT-as-a-Service in order to increase the speed of IT and achieve a lower cost of operations. By standardizing on a set of IT services available from a pool of shared resources, with self-service automated provisioning, customers can streamline their operations and spend more of their time and money on innovations within IT.   
  16. Note to Presenter: Click now in Slide Show mode for animation. Now let’s move from the VNXe series and explore the larger VNX series.
  17. Note to Presenter: View in Slide Show mode for animation. One of the biggest shifts in IT is, of course, the move to server virtualization. It continues to have a profound impact on how we look at storage provisioning today.In the “good old days,” we typically had a single application running on a server. To meet performance objectives, we would create a RAID group and then carve out LUNs statically. With virtualization, that has all changed.Note to Presenter: Click now in Slide Show mode for animation. Virtualization enables you to save on infrastructure and run more applications on fewer physical servers. To meet the growing and dynamic needs of the business, server virtualization pools server resources and enables dynamic provisioning and optimization of compute power and applications according to shifting business needs. To stay relevant, storage had to embrace this same pooling paradigm. Just like VMware vMotion allows you to move things around on the server side, EMC saw the need to allow data to move dynamically across different tiers of drives (from high performance to lower cost/high capacity) according to its business activity. Not only did such data movement make sense, it also had to be fully automated and self-managing.As the storage system takes on more and more automation and ongoing optimization, it needs more processing power. EMC knew this to be a central requirement for its next-generation midtier storage systems.
  18. Note to Presenter: View in Slide Show mode for animation. There’s something called the 90/90 rule:Ninety percent of data’s activity occurs in first 90 days of its life. Once data is 90 days old, there’s only a 10 percent chance anybody will ever look at it…and after another quarter—10 percent of that. By the end of the year, that’s a 0.1 percent chance that the data will be touched! It’s mostly stone cold. When young and hot, where should we put it?When the data is highly active we place it on flash drives, when it becomes cold, we move it to high capacity near-line drives. The VNX series has been expressly designed to take advantage of the latest innovation in Flash drive technology, maximizing the storage system’s performance and efficiency while minimizing cost per GB. When even a few Flash drives are combined with the EMC FAST Suite—an unrivaled set of software that tiers data across heterogeneous drives and boosts the most active data to cache, customers receive the optimal benefits of a FLASH 1st strategy.FLASH 1st, available only through EMC, ensures that customers never have to make concessions for cost or performance.Note to Presenter: Click now in Slide Show mode for animation. Highly active data is served from up to 2 TB of Flash drives with FAST Cache, which dynamically absorbs unpredicted spikes in system workloads. Note to Presenter: Click now in Slide Show mode for animation. As that data ages and becomes less active over time, FAST VP tiers the data from high-performance to high-capacity drives in 1 GB increments, resulting in overall lower costs—regardless of application type or data age. Best of all, this all happens automatically based on customer-defined policies, which saves application and storage administrators time and money by intelligently doing the work associated with pre- and post-provisioning tasks.
  19. The industry-leading innovations of the VNX series and the FAST Suite translate into compelling improvements in real-world virtualized application environments. For Microsoft SQL Server 2012, the VNX series with the FAST Suite supports more than three-times the number of users and transactions versus all hard disk drives.In environments running VMware View, the VNX series can boot 500 virtual desktops in eight minutes versus 27 minutes without Flash or FAST Suite. With Citrix XenDesktop, the VNX series can boot 1,000 virtual desktops in eight minutes.Likewise in virtualized Oracle environments, the VNX series can support more than three-times the number of users and transactions. Testing with Oracle and SQL OLTP workloads show that the all-Flash array (VNX5500-F) can deliver 10 times the performance at 1/8th the TPM (transactions per minute) cost when compared to a VNX with all hard disk drives.
  20. EMC in the midtier began using SSDs or Flash drives as a storage option in 2008 and has continually driven the technology for added customer benefits.EMC added FAST LUN support in 2009.EMC introduced FAST Pools withFAST Cache in 2010.EMC came out with the VNX500-F Flash array in 2011.And now EMC has just introduced VFCache, which extends FAST to the server.It’s important to note that with this technology evolution, EMC has seen Flash drive demand grow dramatically.As Flash technology has become cheaper and software enhancements have allowed the platforms to better use Flash, Flash has become instrumental to more than 40 percent of VNX customers.With VFCache, EMC expects this number to increase.
  21. The VNX series platform is optimized for virtualization with over 75 points of tight integration.Until today, one of the major challenges facing users in virtual environments was a management complexity gap. Storage administrators have access to detailed information on the array, but lack visibility into how the virtual server is configured and which virtual machines are consuming what for storage resources. VMware administrators, on the other hand, can see the details of the virtual server environment and virtual machines, but lack visibility into the storage system. On the VNX series, Unisphere, together with vCenter Server and VASA (VMware vStorage APIs for Storage Awareness) integration, makes storage management in a virtualized environment a seamless experience. Each administrator can use their familiar interface to gain full visibility into virtual and physical resources, transparently provision storage, integrate replication, and access and offload all storage functions to the storage system. To further drive efficiency in the VMware space, EMC has delivered on the VMware vStorage APIs for Array Integration (VAAI) for both SAN and NAS connections, allowing the VNX series to be fully optimized for virtualized environments. This technology offloads VMware storage-related functions from the server to the storage system, enabling more efficient use of server and network resources for increased performance and consolidation.Letting the VNX series perform common data management tasks, like vMotion, results in more network I/O, more virtual machines, and faster response time.The VNX series delivers unmatched VMware management integration and optimization and is ideal if you are running VMware.
  22. EMC and VNX is the best storage for virtual environments.According to a Wikibon survey conducted in April 2011, EMC with VNX was voted best product for VMware integration, based on two factors—the importance of the integration from a customer’s perspective, and the quality of the integration.According to the September 2011 “Goldman Sachs IT Spending Survey,” EMC is the storage vendor of choice in virtualized server environments.And in 2012, VNX and VNXe were voted the 2012 winners in the Storage Virtualization categoryby the Virtualization Review Reader’s Choice Award and Buyers Guide.
  23. This infrastructure choice is the same whether you are an enterprise building a private cloud or a service provider building virtual private clouds for your clients. In this slide are listed some of the companies EMC has partnered with that are Trusted Service Providers. Through EMC, customers have access to partners they trust - and the benefits of private and virtual private clouds. In this era, customers wield the power of “and” as opposed to “or.”