Kickass Facebook Ads Marketing Strategies Dominate2019

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Exposure Ninja

Lozz Newton discusses how to integrate Facebook Ads into your marketing strategies.

Marketing

Mantic Games.
How to Split Out Target Audiences for
Maximum Effectiveness
exposureninja.com #Dominate2019

The Product:
exposureninja.com #Dominate2019

Headline Stats
CTR
2.94%
Reactions
2598
Comments
235
Ad Spend
£1062.31 9951
Link Clicks
exposureninja.com #Dominate2019

“My target audience
is anyone who wants
to purchase my
product.”
exposureninja.com #Dominate2019

Who Purchases This Product?
● Board Game Fans
● Miniatures Fans
● Hellboy Fans
exposureninja.com #Dominate2019

http://exposureninja.com #Dominate2019
Tesla Model X is the first and only SUV to achieve a NHTSA
5-Star safety rating in every category and subcategory,
with the lowest probability of rollover and overall injury of
any SUV

http://exposureninja.com #Dominate2019
The Tesla model X-P100D goes from 0 to 60 mph (0 to 97
km/h) in 2.9 seconds and the 1⁄4 mile (400 meters) in 11.4
seconds outperforming the fastest SUVs and most sports
cars.

http://exposureninja.com #Dominate2019
Musk was offered a joint by a podcast host during
filming in California, where marijuana is legal

Board Game Fans Miniatures Fans Hellboy Fans
● Is it a good game?
● How do you play?
● Who made it, and
are they known to
make good stuff?
● How badass do the
miniatures look?
● What’s the cost per
miniature?
● How high-quality is
the moulding
machine?
● What’s the artwork
like?
● Does it have any
exclusive artwork?
● Does the theme
come across?
exposureninja.com #Dominate2019

Board Game Fans
Location: United Kingdom
Age: 18 - 65+
People Who Match: Interests:
Arkham Horror, The Call of
Cthulhu, Fantasy Flight Games,
Warhammer Quest, HeroQuest
or Descent: Journeys in the
Dark
exposureninja.com #Dominate2019

Miniatures Fans
Location: United Kingdom
Age: 18 - 50
People Who Match: Interests:
Miniature figure (gaming),
Warhammer Quest, Miniature
wargaming or Games
Workshop
exposureninja.com #Dominate2019

Hellboy Fans
Location: United Kingdom
Age: 18 - 65+
People Who Match: Interests:
Hellboy, Mike Mignola, Hellboy
(film), Hellboy II: The Golden
Army or Guillermo del Toro
exposureninja.com #Dominate2019

How To Identify Your Target
Audiences
● Do these people all have the same concerns when shopping?
● Who are the main authority figures this audience looks to?
● What are the problems each audience has?
● Potentially each USP represents a separate audience
exposureninja.com #Dominate2019

“My target audiences
are groups of people
with a common
interest or goal”
exposureninja.com #Dominate2019

Headline Stats
Page Likes
23
Post Reactions
306
Post Comments
11
Link Clicks
836
Ad Spend
£320.86
exposureninja.com #Dominate2019

Designing a
template with
flexibility in
mind
exposureninja.com #Dominate2019

exposureninja.com #Dominate2019
Canva.com/create-a-design

http://exposureninja.com #Dominate2019
Canva.com/create-a-design

Summary
Design and branding increases recognition for
a larger campaign
Designing your ads for flexibility
Split testing is key
exposureninja.com #Dominate2019

Dental Law.
What to Do if You’re in a Less Sexy
Industry
exposureninja.com #Dominate2019

The Business:
exposureninja.com #Dominate2019

Headline Stats
CPA
£10.33
CONVERSIONS
1/Day
CONVERSION RATE
2.95%
exposureninja.com #Dominate2019

Focus on the
solution to your
customers
problems
exposureninja.com #Dominate2019

Summary
Focus on your solution
Not your company
Design for appealing visuals
exposureninja.com #Dominate2019

Recap
Split Your Audiences
Design For Flexibility
Focus On The Customer Solution
exposureninja.com #Dominate2019

Get Ready for a Q&A -
Here’s some quick
Facebook News first
#Dominate2019

Facebook News
exposureninja.com #Dominate2019

Facebook News
#Dominate2019
https://facebook.com/policies/ads

Presentation by
Laurence Newton
exposureninja.com #Dominate2019

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2. Intro Marketing ideas, not technical ones Three key points Case studies showing real examples exposureninja.com #Dominate2019

3. Mantic Games. How to Split Out Target Audiences for Maximum Effectiveness exposureninja.com #Dominate2019

4. The Product: exposureninja.com #Dominate2019

5. Headline Stats CTR 2.94% Reactions 2598 Comments 235 Ad Spend £1062.31 9951 Link Clicks exposureninja.com #Dominate2019

6. “My target audience is anyone who wants to purchase my product.” exposureninja.com #Dominate2019

7. Who Purchases This Product? ● Board Game Fans ● Miniatures Fans ● Hellboy Fans exposureninja.com #Dominate2019

8. http://exposureninja.com #Dominate2019 Tesla Model X is the first and only SUV to achieve a NHTSA 5-Star safety rating in every category and subcategory, with the lowest probability of rollover and overall injury of any SUV

9. http://exposureninja.com #Dominate2019 The Tesla model X-P100D goes from 0 to 60 mph (0 to 97 km/h) in 2.9 seconds and the 1⁄4 mile (400 meters) in 11.4 seconds outperforming the fastest SUVs and most sports cars.

10. http://exposureninja.com #Dominate2019 Musk was offered a joint by a podcast host during filming in California, where marijuana is legal

11. Board Game Fans Miniatures Fans Hellboy Fans ● Is it a good game? ● How do you play? ● Who made it, and are they known to make good stuff? ● How badass do the miniatures look? ● What’s the cost per miniature? ● How high-quality is the moulding machine? ● What’s the artwork like? ● Does it have any exclusive artwork? ● Does the theme come across? exposureninja.com #Dominate2019

12. Board Game Fans Location: United Kingdom Age: 18 - 65+ People Who Match: Interests: Arkham Horror, The Call of Cthulhu, Fantasy Flight Games, Warhammer Quest, HeroQuest or Descent: Journeys in the Dark exposureninja.com #Dominate2019

13. Miniatures Fans Location: United Kingdom Age: 18 - 50 People Who Match: Interests: Miniature figure (gaming), Warhammer Quest, Miniature wargaming or Games Workshop exposureninja.com #Dominate2019

14. Hellboy Fans Location: United Kingdom Age: 18 - 65+ People Who Match: Interests: Hellboy, Mike Mignola, Hellboy (film), Hellboy II: The Golden Army or Guillermo del Toro exposureninja.com #Dominate2019

15. How To Identify Your Target Audiences ● Do these people all have the same concerns when shopping? ● Who are the main authority figures this audience looks to? ● What are the problems each audience has? ● Potentially each USP represents a separate audience exposureninja.com #Dominate2019

16. “My target audiences are groups of people with a common interest or goal” exposureninja.com #Dominate2019

17. Designing Highly Responsive Campaigns for Brand Awareness Honest Mum. exposureninja.com #Dominate2019

18. The Product: exposureninja.com #Dominate2019

19. Headline Stats Page Likes 23 Post Reactions 306 Post Comments 11 Link Clicks 836 Ad Spend £320.86 exposureninja.com #Dominate2019

20. Designing a template with flexibility in mind exposureninja.com #Dominate2019

21. exposureninja.com #Dominate2019

22. exposureninja.com #Dominate2019

23. exposureninja.com #Dominate2019

24. exposureninja.com #Dominate2019 Canva.com/create-a-design

25. http://exposureninja.com #Dominate2019 Canva.com/create-a-design

26. Summary Design and branding increases recognition for a larger campaign Designing your ads for flexibility Split testing is key exposureninja.com #Dominate2019

27. Dental Law. What to Do if You’re in a Less Sexy Industry exposureninja.com #Dominate2019

28. The Business: exposureninja.com #Dominate2019

29. Headline Stats CPA £10.33 CONVERSIONS 1/Day CONVERSION RATE 2.95% exposureninja.com #Dominate2019

30. Focus on the solution to your customers problems exposureninja.com #Dominate2019

31. exposureninja.com #Dominate2019

32. exposureninja.com #Dominate2019

33. Summary Focus on your solution Not your company Design for appealing visuals exposureninja.com #Dominate2019

34. Recap Split Your Audiences Design For Flexibility Focus On The Customer Solution exposureninja.com #Dominate2019

35. Get Ready for a Q&A - Here’s some quick Facebook News first #Dominate2019

36. Facebook News #Dominate2019

37. Facebook News exposureninja.com #Dominate2019

38. Facebook News #Dominate2019 https://facebook.com/policies/ads