Director of Creative Operations, Michael Shavalier from global publisher and media company SANDOW takes us on an exploration of the branding consistency and licensing compliance issues that they solved through the implemetation of Universal Type Server.

1. HOW SANDOW WRANGLES
FONTS ACROSS BRANDS
Guest Speaker: Michael Shavalier
Host: Jim Kidwell

2. MICHAEL SHAVALIER
DIRECTOR OF CREATIVE OPERATIONS
• Previously Village Voice’s
Design Director
• Managed art departments
across country
• Exhibited early signs of creative
talent and OCD tendencies.

3. WHO IS SANDOW?
• Global publishing and
media company
• Brands spanning design, luxury,
fashion and beauty
• Currently a total of 10 brands
• Rapidly growing

4. WHY IS FONT
MANAGEMENT
IMPORTANT
TO SANDOW?
• Brand consistency
• License compliance

5. BRAND CONSISTENCY
• Separate design groups
with overlap
• Synergy and cross-pollination
between brands

6. LICENSE COMPLIANCE
• Different font needs for two halves of the house
• Managing access

7. WHAT WERE THE
BIGGEST IMPLEMENTATION
CHALLENGES?
• Integration of many companies and brands
• Tens of thousands of fonts in multiple locations
• Multiple copies and versions of the same fonts
• Open system
• Design issues
• Compliance concerns

8. WHY UNIVERSAL TYPE SERVER?
• Control in setting up users and groups
• Serving fonts
• Compatibility with creative software
• Technical support

9. WHAT IS MOST
CRITICAL?
• Remote access
• Synchronization
• Active Directory

10. IMPLEMENTATION PROCESS
1. Me + an IT Person
2. Determine best structure across all brands
3. Locked down ALL fonts
4. Assess licensing status
5. Built sets and workgroups
6. Internal training

11. BEST PRACTICES
1. Identify how your users need to use the system
2. Determine workgroup structure
3. Audit fonts
4. Scrub fonts
5. Make clean sets
6. Set-up groups
7. Set-up font leads
BONUS: Carve out time to set-up your structure

12. STATUS TODAY
• Rolled out to 3 brands
• 4th brand in-process
• Finishing replacing a
few other font
management product
• Downgrades from
UTC to Core Client

13. FUTURE STEPS
• More groups
• More users
• Integrating more brand
• Additional license
auditing
• Exploring Universal
Type Server reporting

14. Q & A
Sandow
www.sandow.com
Universal Type Server
www.typeserver.com
Font Management Best Practices
www.extensis.com/fmbpg
CONNECT
@extensis
@sandow
@jimkidwell
blog.extensis.com