Pinterest is quickly becoming one of the most beneficial ways to showcase your business ideas, products, and inspirations. Before you start pinning, it is important to know who your audience are, when to pin, and how to make the most of your profile.

1. PINTEREST FOR
BUSINESS
Optimize Your Social Media Marketing

2. Contents
■ What is Pinterest?
■ How Did it Begin?
■ Why Pinterest?
■ Businesses Using Pinterest
■ How Your Business Can
Benefit
■ Demographics
■ Top Categories
■ Best Times to Pin
■ How Often Should I Pin?
■ How to Optimize Your Pins
■ How Extentia Can Help

3. What is Pinterest?
■ Allows users to save images
■ Different boards can be
created to save pins
■ Users can explore their
interests and share them
with others
■ Pinterest’s mission: help
people discover and share
the things they love

4. How Did it Begin?
■ At college, Ben Silbermann
was interested in designing
iPhone apps with a friend
■ By the age of 27, he
developed Pinterest
■ Now one of the most
popular websites on the
internet

5. Why Pinterest?
■ Pinterest has proved very beneficial for a wide range of
businesses:
Generates 400% more revenue per click
thanTwitter and 27% more than Facebook
25% of Fortune Global 100 companies have
Pinterest accounts
More than 100
million Pinners
Two thirds of Pinterest
content comes from
businesses
Approximately 5% of all
referral traffic comes from
Pinterest
Learn about emerging
trends

6. Businesses Using Pinterest
■ Many businesses have seen Pinterest as a effective way
to market their product, service, or brand:
Etsy was attracted to the visual nature of Pinterest and uses it to
showcase its many items for sale in the Etsy marketplace
Whole Foods was one of the first brands on Pinterest and has
utilized it to convey their core values
Everyday Health reinforces its brand by posting feel-good images,
health information and encouraging words

7. How Your Business Can Benefit
■ First, you need to be
invited to Pinterest
■ Next, it is important to
know:
■ Who is your audience
■ What Pinners are
interested in
■ When to post
■ What you want to gain
from Pinterest

8. Demographics
■ 42% of women online use
Pinterest
■ The majority of Pinners
are women (68.2%)
■ 13% of men online use
Pinterest
■ 34% of adults between
the ages of 18-29 use
Pinterest

9. Demographics
■ 30% of adults in rural areas use Pinterest
■ Pinners tend to have more disposable income and
higher education
■ 34% of adults making above $75,000 use Pinterest
■ 32% of college graduates use Pinterest

10. Top Categories
Home
24%
Arts and crafts
17%
Fashion
16%
Food
15%
Inspiration and
education
12%
Other
16%

11. Best Times to Pin
■ The best time to post is between 8
and 11 P.M.
■ Especially on Saturdays and Sundays
■ Activity peaks at 9 P.M.
■ During work hours, the best time to
post is between 2 and 4 P.M.
■ Times can vary for different
categories so it important to do your
research
■ For example, for fashion the peak time
to post is 3 P.M. on a Friday

12. How Often Should I Pin?
■ Brands on Pinterest
experience growth by
posting multiple times
per day
■ Research has shown that
5 posts per day is
recommended
■ Following boards, “liking”
pins, and having Guest
Pinners can also generate
more traffic

13. How to Optimize Your Pins
■ Pin your own images to
create brand awareness
■ Use popular key words to
reach a wider audience
■ Make sure pins are of a
high quality
■ It is recommended that
images have a maximum
width of 600px and a
thumbnail width of 190px

14. Pinterest Analytics
■ Pinterest provides an
analytics service where you
can see:
■ Pins people like
■ Impressions you are making
■ Your progress towards
targets
■ How many saves you have
■ Businesses should make
the most of this useful
feature

15. How Extentia Can Help
■ Our Online Marketing team specializes in a range of social
media services, including Pinterest
■ Along with our Design Studio, we are able to develop creative
Pinterest campaigns to generate user engagement and traffic
■ To find out more please visit us here

16. THANK YOU!
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