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Reduce food waste presentation
1. Behavior Design and Research Proposal
● Nudge to prevent food waste
● Larger plates increase the amount of food wasted
Research, Branding, Motion Graphic
Emily Zotto
2. Behavior Design and Research Proposal
● Situation at hand
● Smaller plates are not given as an option for the user and
food is wasted as a result
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
3. Behavior Design and Research Proposal
● Food being thrown away
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
4. Behavior Design and Research Proposal
● Use of larger plates leads to food waste
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto
5. Behavior Design and Research Proposal
● Artefact Group Behavior Change Cards
● Emphasize gains to encourage a behavior
Research, Branding, Motion Graphic
Emily Zotto
6. Behavior Design and Research Proposal
● Solution
● Signage to use smaller plates
Research, Branding, Motion Graphic
Emily Zotto
7. Behavior Design and Research Proposal
● Photomontage
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto