Join author Joe Weinman as he leads a roundtable discussion on Digital Disciplines: Attaining Market Leadership with Digital Technologies. A variety of new technologies such as cloud computing, big data and analytics, social networks and media, broadband wireline and wireless networks, and the Internet of Things have strongly impacted operational excellence, product leadership, and customer intimacy. In this webinar we explore these themes with a particular focus on processes, where digital can make a big difference. For example, processes can be sources of big data, which can be analyzed for process improvement, or monetized directly or indirectly. Processes can become magical experiences, enable customer transformations, a focus on outcomes, and innovative charging models. Innovation processes no longer occur within the boundaries of the corporation and are not only boundary-less, but can be ad hoc and enable co-creation with customers. Customer relationship processes can become algorithmically mediated, integrating perspectives such as customer characteristics, behaviors, and contexts. Sales processes must seamlessly fuse digital and physical worlds.

1. Digital
Disciplines
Webinar
Roundtable
Discussion
September
23,
2015
With
Joe
Weinman,
Author

2. Joe Weinman
@joeweinman
joeweinman@gmail.com
DIGITAL
DISCIPLINES

3. Value Disciplines
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
3

4. Value Disciplines
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
4
Source: Treacy & Wiersema
Operational
Excellence
Processes
&
Resources
Products
&
Services
Customer
Rela4onships
Product
Leadership
Customer
Intimacy
“…reliable
products
or
services
at
compe44ve
prices…delivered
with
minimal
difficulty
or
inconvenience.”
“…leading-­‐edge
products
and
services
that
consistently
enhance
the
customer’s
use
or
applica4on
of
the
product…”
“…targe4ng
markets
precisely
and
then
tailoring
offerings
to
match
exactly
the
demands
of
those
niches.”

5. Digital Disciplines
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
5

6. Digital Disciplines
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
6
Operational
Excellence
Processes
&
Resources
Products
&
Services
Customer
Rela4onships
Product
Leadership
Customer
Intimacy
Information
Excellence
Solution
Leadership
Collective
Intimacy
Digital Technologies
Cloud Big Data Social Mobile Things
Accelerated Innovation

7. Operational Excellence à
Information Excellence

8. Operational Excellence
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
8
Source: Ford

9. Information Excellence
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
9

10. Digital – Physical Fusion
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
10
Source: Burberry

11. Process Differentiators
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
11
FASTER
CHEAPER
BETTER…
• Convenience
• Experience
• Quality
• Relevance
• Reliability
• Performance
• Availability
• Visibility
• Control
• Synchronization
• Self-Service
• Consistency
• Predictability
• Individuality
• Context-Sensitivity
• Flexibility
• Adaptability
• Safety
• Security
• Sustainability
• Ethics
• Fairness
• Empathy
• Humanity
• Compliance
• Transparency
• Other?

12. Asset-Light Processes
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
12
Source: Uber

13. Return on Invested Capital
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
13
Source: BCG

14. Exhaust Data Monetization
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
14
Source: 23andMe

15. Dynamic, Virtual, Networked
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
15
Source: Li & Fung

16. Product Leadership à
Solution Leadership

17. Product Leadership
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
17
Source: Rolex

18. Smart, Digital, Connected
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
18
Source: Apple

19. Adaptive Intelligence
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
19
Source: Google / Nest

20. Upgradability
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
20
Source: Tesla

21. Solution Leadership in Services
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
21
Source: Domino’s
Source:
Domino’s

22. Experiences
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
22
Source: Disney

23. Transformations
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
23
Source: Nike

24. Outcomes
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
24

25. Products += Service / Support
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
25
Source: Amazon

26. Replenishment
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
26
Source: Amazon

27. Solutions Integrate Touchpoints
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
27
Source: GE

28. New Business Models
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
28
Source: Google / Nest

29. Customer Intimacy à
Collective Intimacy

30. Customer Intimacy
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
30

31. Collective Intimacy
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
31
Source: Netflix

32. Collective Intimacy
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
32

33. Frictionless Intimacy
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
33
Source: Waze

34. From Transactions to Intimacy
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
34
Transactions IntimacyRelationships

35. Relational Intelligence
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
35
Source: Harvard Business Review

36. Traditional Innovation à
Accelerated Innovation

37. The Evolution of Innovation
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
37
Source:
Andrew
Balet,
Wikipedia

38. Cloud-Mediated Innovation
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
38
Challenge
SoluNons
SoluNon

39. The Netflix Prize
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
39
Source: Netflix

40. Innovation Networks
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
40
Source: P&G

41. GE Flight Quest
@joeweinman
©
2015
Joe
Weinman.
All
Rights
Reserved.
41
Source: GE

42. Thank You
Joe Weinman
@joeweinman
joeweinman@gmail.com

43. For
those
interested
in
learning
more
or
assessing
their
digital
disciplines
Brad
Power,
Research
Director
bpower@fcbpartners.com
For
more
informaNon
on
FCB
Partners’
offerings
Lindsay
Field,
Program
Director
617
245
0265
lfield@fcbpartners.com

44. Upcoming
FCB
Courses
and
Events
Event Date and Description
Power
of
Process
A
two-­‐day
Hammer
Cer4fica4on
class
on
process
frameworks
and
methods
Boston,
November
16-­‐17
Leading
Transforma:on
A
three-­‐day
Hammer
Cer4fica4on
class
on
process
governance
and
based
on
the
PEMM™
process
maturity
model
Boston,
November
18-­‐20
Measurement
Excellence
A
one-­‐day
advanced
Master
Class
(sea4ng
is
limited)
Boston,
November
18
Process
Redesign
A
comprehensive,
four-­‐day
Hammer
Cer4fica4on
class
on
business
process
redesign
Miami,
February
2-­‐5,
2016
Process
Owners
in
Ac:on
A
three-­‐day
Advanced
Cer4fica4on
class
on
business
process
management
for
process
owners
and
those
in
similar
roles
Miami,
February
3-­‐5,
2016