2. Entering the era of the “always connected”
consumer…
CONSUMERS ADOPTING SMARTPHONES ..AND USING THEM
606 Users accessing news from mobile browser or app (m)
52
Global Smartphone Shipments (m)
41
484 W.EU 37
NA 25
373
250
172 Jan 09 Jan 10 Source: Comscore
USAGE FUELED BY UNLIMITED DATAPLAN
Unlimited Data plan Penetration (%)
22%
W.EU
2009 2010 2011 2012 2013 NA 15%
Penetration %
WW 14% 19% 26% 31% 37%
NA 25% 35% 45% 51% 56%
W.EU 24% 40% 65% 77% 83% 5%
3%
APAC 8% 9% 11% 14% 18%
Source: Gartner
Jan 09 Jan 10 Source: Comscore
Confidential and Proprietary
3. mCommerce is growing
2009 Global m-Commerce 2012 Global m-Commerce
($105B) ($473B)
Money transfer ($5B) Digital Content
Money transfer ($83B)
($38B)
Digital Content Physical Goods
($24B) ($30B)
Proximity
Payments
($115B)
Proximity
Payments
($46B)
Physical Goods
($237B)
Source: Informa
Confidential and Proprietary
5. User experience
LOGIN REVIEW
Expands to list Expands to change
purchase details funding source
Expands to change
shipping address
Log In using email and
password or phone and pin
Login Review
Confidential and Proprietary
8. Pizza Express
With the Pizza
Express app you
can now download
offer codes directly
to your phone as
well as browse the
menu, book a table
and even pay your
bill.
Confidential and Proprietary
14. Connected TV: SAMSUNG Movies
Register for VoD service on the web
Set up “billing agreement” with PayPal
Choose your secret PIN
Watch movies!
Confidential and Proprietary
