The first in the series of our #FFBLive presentations to help small businesses. Tips for small businesses with little or no SEO experience who plan to carry out activity to bolster their own SEO activity. We'd all like the luxury of a big budget and an expert agency, but let's get real: not everyone has it. In this presentation, SEO expert, Stacey MacNaught, shares tips and tricks for small businesses planning to invest the time to go it alone. If you've got any SEO questions, Stacey and the team will answer them on Twitter @tecmark.

1. DIY SEO Tips for Small
Businesses
Stacey Cavanagh
Tecmark
@tecmark

2. SEO is not the answer to all of
your online marketing problems.
@tecmark

3. But if your business goal requires
more traffic (and relevant traffic) then
it’s one potential solution
@tecmark

4. If you don’t have budget to invest
then you’ll need to invest time.
@tecmark

5. But where should you even
start?
@tecmark

6. Things that need to happen first
@tecmark

7. Things that need to happen first
@tecmark
1. Defining goals

8. Things that need to happen first
@tecmark
1. Defining goals
2. Researching audience, keywords and
competitors

9. Audience Research
@tecmark

10. @tecmark
http://goo.gl/YRloq7

11. @tecmark
http://ubersuggest.org/

12. Get to grips with the basic
principles
@tecmark

13. @tecmark
http://moz.com/beginners-guide-to-seo

14. http://www.bing.com/toolbox/webmaster
https://www.google.com/webmasters/tools/
@tecmark
https://www.analytics.google.com

15. @tecmark
200+
different rankings signals

16. Laying excellent technical
foundations…
@tecmark

17. Adding useful, brilliant and unique
content…
@tecmark

18. Then building a big brand buzz
around it through inbound links,
social mentions and so on
@tecmark

19. Start by getting a list of all pages
on your site
@tecmark

20. @tecmark
http://www.screamingfrog.co.uk/seo-spider/

21. Prioritise: Meta titles, descriptions
and content
@tecmark

22. Prioritise: Meta titles, descriptions
and content
@tecmark

23. Put a plan in place to create on
going content
@tecmark

24. DIY Link and Engagement
Acquisition Tactics
@tecmark

25. Link acquisition isn’t about
quantity alone
@tecmark

26. @tecmark
And “manipulative” link
techniques can get you in trouble.
https://support.google.com/webmasters/answer/66356?hl=en

27. @tecmark
EGO BAITING!

28. @tecmark
http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/

29. @tecmark
Resources and Research

30. @tecmark
http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-
their-relevance-with-search.html

31. @tecmark
Distribute images

32. @tecmark

33. @tecmark

34. @tecmark

35. Share images on Flickr
under Creative Commons
@tecmark

36. And tell people how to
attribute
@tecmark

37. @tecmark

38. @tecmark

39. @tecmark

40. @tecmark

41. @tecmark

42. @tecmark
Keep up to speed with change

43. @tecmark
Recommended Reading
http://moz.com/blog
http://www.searchengineland.com
http://www.searchenginewatch.com
http://googlewebmastercentral.blogspot.co.uk/
http://www.inbound.org
http://backlinko.com/
http://www.seobook.com/blog

44. Thank you
stacey.macnaught@tecmark.co.uk
GET IN TOUCH
@tecmark
http://www.tecmark.co.uk