The document provides information on creating advertisements on LinkedIn. Key points include: - Advertisements on LinkedIn can include text headlines and descriptions within character limits as well as a 50x50 pixel image - Advertisements can target audiences based on up to three categories including company size, job function, industry, and other filters - Advertisements appear with clickable links allowing users to visit the advertiser's website or view their LinkedIn profile - Advertisers can choose between paying per click (CPC) or per thousand impressions (CPM) with minimum daily budgets and bid amounts provided.

1. LinkedIn Advertising, How To

2. Similar to Google Ad, but you can also include 50x50 image. Headline has 25 character limit. Ad Line 1 has 35 character limit Ad Line 2 has 35 character limit You can differentiate the URL you show, and URL destination. This is for the branding purpose, I believe. For instance, we are showing FG2.com on here, but we are sending people to the company blog page where the campaign happens. There are two clickable links on the advertisement. To your desired URL To either Someone’s profile or the company’s profile page on LinkedIn

3. You can select up to three categories from the below to target your audience. (why three? Company size Job Function Industry Seniority Gender Age Geography Also the number on the top right shows how many LinkedIn members fall into these categories. Smaller this number is, more effective your campaign is. This screen shows the company size category. Since we are aiming at the large company this category filter was necessary to include.

4. This screen shows the job function category where you can select up to 10. Some of the examples are Business Dev IT Marketing Operation Support Sales PR Product Legal

5. This screen shows the industry we can select from up to 10. Some examples are Construction Building Materials Banking Insurance Financial Service Computer Hardware Wireless Automotive Pharmaceuticals The target number has dropped to 1 million now.

6. This screen shows the seniority category. Notice that I had to deselect industry category since I can only select up to 3 categories. This category also makes sense to us since we only want to target toward the decision makers. ( This is where the buyer persona comes in) Examples are 1)Individual contributor 2)Manager 3)Director 4)VP 5)CXO 6)Owner Notice that the target number has gone up to 2millions since we deselected the industry category

7. Now that we have specified what we are advertising to whom, we need to figure out how much it costs to run this campaign. Either we can run the CPC model or the CPM model. The minimum daily budget for either model is $10. Minimum CPC bid is at $2. Minimum CPM bid is at $3 I suggest first to go with the CPC model. After you find out the best formula for your campaign, there will be time when CPM makes more sense.

8. This is where you put billing details. Please note: $50.00 will be charged to your new card and credited to your DirectAds account upon submission.