What PR looks like from the outside - and what it really is on the inside

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We're told on a regular basis to monitor the performance, speed, responsiveness, memory, and general health of our websites, with the ever-present threat of down time hanging over our shoulder. But how often do we pay this same attention to our own physical and mental health? As a Type 1 Diabetic, it's a little more front-of-mind, as it's not just about how much exercise I've gotten in the last month, how healthy my diet is, or how much of a workaholic I am... It's about what the ratio of sugar to insulin is in my bloodstream at every moment of every day. It's about making sure I've got a spare insulin pod, my test machine, a granola bar, glucose tabs, and my trusty sidekick Ember Dog (with all of his accouterment) at all times. But just because I have to be more aware of certain things doesn't lessen the importance of paying attention to general physical and mental health, which come with their own set of potentially deadly side effects. In this Ignite talk, I'll touch briefly on my day-to-day life with diabetes, and then segue into what the past two years have taught me about mental and physical health.

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How is your organization responding to today's and tomorrow's stakeholders expectations on sustainability reporting? And how can you improve? In a joint webinar with strategic communication agency FINN and business sustainability ratings agency EcoVadis, we look at ESG best practices that organizations can adopt to meet stakeholder expectations, build resilience, and drive positive impact across the value chain. Specifically, EcoVadis and FINN will show what best in class sustainability reporting and procurement look like. In this presentation you will learn: - Which organizations are best in class in communicating sustainability policies, mapping/measuring them and reporting about it to stakeholders - Insights on ESG reporting trends, regulatory developments and evolving stakeholder expectations - Corporate sustainability practices and performance measurements - The growing importance of the supply chain and the so-called 'scope 3' reporting - Practitioner perspectives on sustainable procurement, reporting and communication

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Purpose is niet meer weg te denken uit het communicatievak. Unilever CEO Alan Jope stelt zelfs onomwonden dat hij geen merken meer in portefeuille wil die niet "purpose driven" zijn. Maar wat is purpose, en hoe creëer je er waarde mee voor je organisatie en de stakeholders? In dit gratis webinar scheppen Paul Stamsnijder (Reputatiegroep) en Raf Weverbergh (FINN) klaarheid in purpose voor collega-communicatieprofessionals: - Wat is purpose eigenlijk? - (Wat) levert het bedrijven op om met purpose bezig te zijn? - Is purpose meer dan een buzzword? - Welke goede voorbeelden zijn er van bedrijven die purpose inzetten om succesvoller te zijn? - Hoe ontwikkel je een purpose?

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Climate change, a virus outbreak or an activist uploading a video to YouTube: what to do when a crisis knocks at the gates of the organization? How to maintain the initiative in the communication during such difficult and hectic circumstances? How to prevent and how to mitigate the impact of disasters and crises? While a thorough preparation for crises is best practice, many organizations are still caught by surprise when confronted with a business continuity or reputational crisis. A good preparation can significantly lower the risk for the organization. Our free webinar in partnership with G4S (Yannick De Smet, Manager Training & Consultancy Services) offers a clear framework, but more importantly: hands-on tips and tools to be better prepared for the next crisis or issue.

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What's the secret behind the unstoppable, viral growth of tech giants like Airbnb and Dropbox? Growth hacking. A new generation of marketers found ways to obtain maximum growth with a minimal budget, mixing creativity with a data- and technology driven approach to attract users for their products. The insights those growth hackers discovered are not only useful to find customers, but also to find talent in a tough market. In this presentation, we discuss growth hacking strategies and techniques you can adopt to build a powerful employer brand - to build and fill a funnel of top talent for your organization.

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https://finnpr.com - How should corporate communication professionals prepare for GPDR on May 25th? A checklist to update policies, crisis communication plans. GDPR might have an impact on the reputation of companies that collect and process personal data. In this slideshow we explain how corporate communication professionals can help their organization to be ready for the "go live" of GDPR on May 25th.

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When your CEO asks you about your communication plan for next year - do you supply them with a true strategy that aligns with business objectives? Or do you submit a planning with actions and channels (a calendar)? Unfortunately, many PR professionals are stuck in the latter model, where they have to explain tactics, channels and action items instead of acting as a business partner for management and board. In this presentation, we explain how to use the Hatch-Schultz model to build a communication strategy that is relevant for internal as well as external communications. You will learn: - How to find and use qualitative and quantitative input to inform your strategy - A step-by-step process to arrive at a strategy with buy in from management and other business functions - How to create a communication strategy that serves business purposes - How to align business KPIs with your communication strategy - How to communicate your strategy to management and board - How to keep track aof your communication strategy throughout execution

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Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience. The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated. But how do you translate that into concrete presentations, pitches or strategies? Kristien Vermoesen brings you the tips and tricks of storytelling. How do you view your company? And how do you build a presentation so your entire message comes across clearly, interestingly and accurately. Storytelling is an almost indispensable tool in the modern business context. What can we learn from the storytelling of other organizations? Good campaigns on YouTube or even Snapchat? And what is there to learn from Martin Luther King?

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For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff. Why do they seem so endlessly fascinating to media - and what can we learn from them? Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.

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Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ever for organizations and brands that can add value to the specific segments that media target. In this webinar @FINNbe explores how brands can create a "lean" PR and content marketing programme that will predictably and repeatably generate positive media coverage. The key is to rely on quality sources and to use tried and tested storytelling techniques.

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Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

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Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

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