21. MINDSTATES
LOCATING
EASY TO FIND
USEFUL REMINDERS
REASSURANCE
I WANT A PAIR
OF NIKE FLYKNIT
BLUE SIZE 8
Dreaming
No specific
purchase intent
Exploring
Purchase intent
in the category
Locating
Specific product
or service
22. MINDSTATES
EXPERIENCING
CARE AND ADVICE
ACTIVE COMMUNITY
GETTING MOST OUT OF PURCHASE
I WANT TO GET
THE MOST OUT
OF MY RUNNING
Dreaming
No specific
purchase intent
Exploring
Purchase intent
in the category
Locating
Specific product
or service
Experiencing
Post-purchase
using product or serv
52. When the plan is complete customers are given VIVID gold tickets
to invite friends and family to ‘Premiere their home’ at an exclusive
VIP screening. Here the customers get to experience their future
home in an immersive projection ‘cube’ before it’s built.
Invite friends and family to Premiere your home
53.
54.
55. Seamless Retail™ | Experience Signatures
Save and manage with the VIVID project