Presentation by Morgan Crutchfield at FLBlogCon 2014.

1. WELCOME!
E-Magazines and Your Blog

2. With tablet sales
exploding and people
turning to their mobile
devices for news and
entertainment on a
massive scale, many of
your favorite companies
are branching into digital
magazine and brochure
content. Today we’re going
to talk about whether you
can publish on this type
of platform, whether you
should, and how to get
started.

4. Information/Attention Span Continuum
Instagram <————————>Blog

5. CAN YOU?
Resources:
• Time
• Talent
• Money

6. SHOULD YOU?
Will your brand benefit
from a new model of
content?

7. GETTING STARTED
• Research, Research, Research
• Build your platform
• Make monetization decisions