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How to:
Become a media celebrity and
boost your authority & traffic.
@JoshElledge
What you’ll learn today:
1. How to grow your podcasting business with big media
exposure.
2. How (and why) to grow your authority.
3. The first steps you need to get started today!
4. Where to find the best media contacts and influencers and
how to connect.
5. Don’t commit the cardinal sin with influencers / media.
6. How to work with anyone you like.
7. What is the #1 job of an entrepreneur?
@JoshElledge
Who am I and why can I teach this?
Chief Executive Angel, SavingsAngel.com
Founder, upendPR.com
● Nearly $6M in revenue over 10 years
● Syndicated newspaper columnist to 1.1M
readers for 8 years
● Syndicated TV consumer expert 75 cities 2-4
monthly past 3 years.
● I’ve been on TV or radio over 1,000 times in
over 100 cities. Published more than 500 more.
● I’m a podcaster & blogger.
● I’ve spoke at more than a dozen conferences
on PR including Social Media Marketing World
& Podcast Movement.
My crazy media success story
@JoshElledge
My crazy media success story
My crazy media success story
A sampling of media outlets I’ve appeared in:
Why are you doing this again?
Your mission?
Money?
Fame?
@JoshElledge
Do you feel like Gerald?
@JoshElledge
How do you become famous?
People

(and bloggers)

don’t get
‘discovered.’
How do you score on the email test?
1
2
3
4
Get new customers FREE - on autopilot!
Enrollments
Fox35 Tuesday morning
Why I love Tuesdays!
How much do
do most
business
owners pay to
acquire 50 to
100 customers
each Tuesday
morning?
Guess how
much I pay?
Old school vs. New school media = Opportunity!!
Can I do this myself?
Hire a PR firm? $100+ an hour with huge minimum retainers!
Am I ready to start
pitching now?
Slow down there!
Gold members get website authority reviews every 90 days.
How is your digital reputation?
upendPR Members get twitter profile reviews every 90 days & get 300+ followers/mo.
upendPR Gold members get LinkedIn reviews every 90 days.
@JoshElledge
Are you ready for business?
How to date a journalist
What’s ‘news jacking’?
#1 best activity after you’ve built relationships!
Our members get HARO alerts 2 hours BEFORE free members!
Should I just pay to blast
out a press release?
upendPR Platinum members get 150+ guaranteed press release placements monthly
Platinum members get their pitches done for them
How to get good at interviews
How do you get booked on the Today show?
Start with podcasts!
All upendPR members get access to podcasters. Gold & Platinum are actively promoted.
The number one job of the business owner is...
Redeem at https://upendPR.com/vip

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Become a Media Celebrity and Boost Your Authority and Traffic

  • 1. How to: Become a media celebrity and boost your authority & traffic. @JoshElledge
  • 2. What you’ll learn today: 1. How to grow your podcasting business with big media exposure. 2. How (and why) to grow your authority. 3. The first steps you need to get started today! 4. Where to find the best media contacts and influencers and how to connect. 5. Don’t commit the cardinal sin with influencers / media. 6. How to work with anyone you like. 7. What is the #1 job of an entrepreneur? @JoshElledge
  • 3. Who am I and why can I teach this? Chief Executive Angel, SavingsAngel.com Founder, upendPR.com ● Nearly $6M in revenue over 10 years ● Syndicated newspaper columnist to 1.1M readers for 8 years ● Syndicated TV consumer expert 75 cities 2-4 monthly past 3 years. ● I’ve been on TV or radio over 1,000 times in over 100 cities. Published more than 500 more. ● I’m a podcaster & blogger. ● I’ve spoke at more than a dozen conferences on PR including Social Media Marketing World & Podcast Movement.
  • 4. My crazy media success story @JoshElledge
  • 5. My crazy media success story
  • 6. My crazy media success story A sampling of media outlets I’ve appeared in:
  • 7. Why are you doing this again? Your mission? Money? Fame? @JoshElledge
  • 8. Do you feel like Gerald? @JoshElledge
  • 9. How do you become famous? People
 (and bloggers)
 don’t get ‘discovered.’
  • 10. How do you score on the email test? 1 2 3 4
  • 11. Get new customers FREE - on autopilot! Enrollments Fox35 Tuesday morning Why I love Tuesdays! How much do do most business owners pay to acquire 50 to 100 customers each Tuesday morning? Guess how much I pay?
  • 12. Old school vs. New school media = Opportunity!!
  • 13. Can I do this myself? Hire a PR firm? $100+ an hour with huge minimum retainers!
  • 14. Am I ready to start pitching now? Slow down there!
  • 15. Gold members get website authority reviews every 90 days.
  • 16. How is your digital reputation?
  • 17. upendPR Members get twitter profile reviews every 90 days & get 300+ followers/mo.
  • 18. upendPR Gold members get LinkedIn reviews every 90 days. @JoshElledge
  • 19. Are you ready for business?
  • 20. How to date a journalist
  • 21. What’s ‘news jacking’? #1 best activity after you’ve built relationships!
  • 22. Our members get HARO alerts 2 hours BEFORE free members!
  • 23. Should I just pay to blast out a press release? upendPR Platinum members get 150+ guaranteed press release placements monthly
  • 24. Platinum members get their pitches done for them
  • 25. How to get good at interviews
  • 26. How do you get booked on the Today show?
  • 27. Start with podcasts! All upendPR members get access to podcasters. Gold & Platinum are actively promoted.
  • 28. The number one job of the business owner is...