FLBlogCon Official Guide 2016

FLBlogCon 2016
Presented by Your Southern Ford Dealers
BLOGGING IS THE JOURNEY

About This Guide
This guide is designed to be your complete stop to prepare you for
attending FLBlogCon. The day’s agenda, speakers, and sessions are
detailed within as well as what to expect as far as lunch, break outs,
and the after party.
FLBlogCon
2016
Special Note: In keeping with our sponsor and theme this year, the title
font is from a 1964 Ford Mustang, while the block colors are take from
the original paint colors the Ford Mustang was offered in.
Stay tuned for some related surprises the day of the conference!
Rangoon Red

Our Philosophy
FLBlogCon was founded on the principles of openly sharing experience
and expertise with others. This conference provides one day where we
cast aside differences in backgrounds, blogging topics, and competitive
goals, and instead embrace coming together in the spirit of
cooperation, helpfulness, and friendship.
We know you will embrace this philosophy and focus on the great role
models of professionalism set by yourself and your fellow bloggers.
Most importantly, we want all bloggers to feel welcome and included,
no matter their experience or background.
Thank you for helping to make this happen!
FLBlogCon
2016

First Time?
Attending your first blogging conference can be a bit intimidating and
the amount of information you will learn can be overwhelming.
Fortunately blogger Anna-Marie Walsh is here to help you!
Join our Facebook group for FLBlogCon First Timers and Returners
where Anna-Marie will be posting information, helpful tips, and be
available to answer your conference questions.
You can also connect with other first timers and find a new friend to sit
with at FLBlogCon.
FLBlogCon
2016

Be prepared
•Wi-ﬁ is great so bring your devices
•Bring a charger - we’ve got plenty of outlets
•Plan your day beforehand by viewing our online agenda
•We are paperless so perhaps print out the agenda if you have
trouble viewing it on your devices
•Use the hashtag #FLBlogCon to post and follow along
•Parking is free
•Snacks, lunch, the after party are all provided
•Bring your business cards
•Carry cash, tip for a massage, or other small items
•Prepare your elevator pitch - what’s your blog about?
FLBlogCon
2016

facebook.com/FLBlogCon
twitter.com/FLBlogCon
slideshare.net/FLBlogCon
TagBoard.com/FLBlogCon
#FLBlogCon
Ofﬁcial hash tag:
follow along
FLBlogCon
2016

#FLBlogCon
Ofﬁcial hash tag:
win a camera
Tweet or Instagram a picture of yourself with a Ford and
you could win a brand new Canon EOS Rebel T5 DSLR
Digital Camera and tripod! Be sure to tag your post with
#FordSelﬁe16 to be in the running!
Ford personnel will choose the picture they like best, so
get creative!
This could be yours!

Conference Venue
Full Sail Live at Full Sail University
Click here to take a virtual tour.

Agenda
We are a paperless conference, so no agendas
will be printed.
View our agenda online here:
http://ﬂblogcon2016.sched.org/
You can view on any device or print one out at
home to bring with you the day of the
conference.

Opening Keynote
Sheryl Connelly has served as Ford Motor Company’s
Futurist for over a decade. She is responsible for
identifying global trends, exploring potential implications
and cascading the futuring insights to organizations
throughout the company, including design, product
development and corporate strategy.
Sheryl is a member of the Global Advisory Council on
transportation for the World Economic Forum. Fast
Company magazine named her one of the Most Creative
People in Business in 2013 and 2015. She has been a
featured speaker at TED Global, appeared on CBS This
Morning with Charlie Rose, CNBC’s Fast Money and
NPR’s All Things Considered with Robert Siegel.
Before working for Ford, she practiced law. In addition to
a Juris Doctorate, she holds a bachelor’s degree in
finance and a master’s in business administration.
@SherylConnelly

How to Create Killer GoPro
Content - Plus Drones!
Live streaming to Build Your
Audience
How to Win Millennials Over
with SnapChat
Content is King
CONTENT
CREATION
Intermediate
Beginner
Intermediate
Beginner
Intermediate
Don’t be a Square on Instagram
Phoenician Yellow

Chris Kernstock creates visual media content for VisitOrlando.com. He specializes
in using a GoPro to create content in various ways and has been using GoPro's
for the past 3 versions of the camera.
Chris’s videos are sent out to hundreds of thousands of followers, gaining millions
of impressions each month at Visit Orlando. He looks forward to sharing the best
practices and tricks of the video trade with the FLBlogCon attendees.
Chris Kernstock
@ChrisKernstock
FLBlogCon
2016
How to Create Killer GoPro
Content - Plus Drones!
Intermediate

Josh Murdock is an educator, instructional designer, tech geek, surfer, father, foodie,
photographer, sketch artist, and all around geek. He blogs about everything from
iPhone app for educators to food trucks.
Known as Professor Josh on social media, he currently works at Valencia College as an
instructional designer helping build online courses, train faculty on technology, and
solve the Blackboard problems of the world. Josh is an Associate Faculty teaching
Educational Technology in the EPI program, Social Networking for Job Search and
Student Success. He’s have taught online, hybrid, or face-to-face for the past nine
years and worked in higher education for over ﬁfteen years.
Josh is actively involved in Social Media Club and various technology related groups in
Orlando, and has presented at numerous national conferences on Assisted Technology,
Social Media in Education, Millennial Generation, Web 2.0 Technology, and various
other topics. He helps plan the Florida Bloggers and Social Media Conference
(FLBlogCon) and mentor at Startup Weekend Orlando, and he’s on the Board of
Directors for Valencia’s Foundation and various other collegewide committees.
josh murdock
@ProfessorJosh
FLBlogCon
2016
Don’t be a Square
on Instagram
Beginner

Dennis Littley blogs at AskChefDennis.com and is a leader in both the culinary
and tech industry. With over 900,000 followers on Google+, Dennis has utilized
the platform to perfect live streaming by doing several weekly shows ranging
cooking shows to shows social media, tech, and more.
With the rise of different live streaming platforms, from Periscope and Blab to
Facebook Live, Dennis has experience with all of them and is eager to share
the best practices he has learned throughout.
Dennis Littley
@AskChefDennis
FLBlogCon
2016
Live streaming to Build Your
Audience
Intermediate

Laura Kern, APR has been involved with social media since 2006 and has guided
many companies with their social media campaigns. She is now helping Rollins
College take their social media to the next level, focusing on attracting prospective
students to the school where Snapchat is a key component of that campaign.
A member of the Florida Public relations Association, Laura is an award-winning
marketer who has served on several boards, and is a leader in the Orlando Social
Media meet up group. She was also a executive board member for Orlando Tech.
Laura Kern
@LauraSKern
FLBlogCon
2016
How to Win Millennials Over
with SnapChat
Beginner

Gregg Pollack is the founder of several tech companies including Code School
and Envy Labs, and he is the driving force behind the Starter Studio, a local
accelerator for tech companies.
Using a variety of marketing strategies to grow his companies, Gregg is
passionate about using podcasts as a key teaching tool. Through podcasts as
well as video and other tutorials, Gregg has educated thousands on computer
programming and building websites. A master communicator, Gregg’s business
savvy culminated with the sale of Code School for $36 million last year.
A dedicated Orlandoan, Gregg strives to stay involved in the local tech
community, being a member of many meet-up groups and the organizer of the
annual BarCamp.
Gregg Pollack
@GreggPollack
FLBlogCon
2016
Content is King
Intermediate

The Truth about Managed Hosting
10 Tips to Create Loyal Raving Fans
for your Blog
Digital Nomading for Women
Creating Content Strategies for
WordPress
The Process of Balancing Life and
Blogging
Intermediate
Beginner
Beginner
Intermediate
Beginner
Rangoon Red
BLOG
BUILDERS

Jean Perpillant is the owner of JPDesignTheory.com, a web design and marketing
company. He is a leader in the local WordPress community and featured speaker at
several WordPress conferences.
As more and more websites on the Internet are being built on WordPress, every
individual or business needs to know what to expect when choosing a Web Developer
and Hosting company. Cheap hosting just won't cut it, and page load and site
performance are key. Jean is eager to expose what you should expect in your web site
contact, tips on how to manage your own security, backups, and updates and much
more.
Jean Perpillant
@JPDesignTheory
FLBlogCon
2016
The Truth about Managed Hosting Intermediate

Robin Draper blogs at AuthenticFlorida.com, a leading travel blog that covers the state
of Florida. Robin has been a blogger for ﬁve years and her website has won several
awards including the Blog of Year, Best Travel Blog and Best Food Blog, plus numerous
Florida Outdoor Writer Association Awards.
Specializing in creating an authentic relationship with her readers, Robin is eager to
explain how this has led to a loyal fan base that spreads word about her blog for her.
Robin Draper
@AuthenticFlorida
FLBlogCon
2016
10 Tips to Create Loyal Raving Fans
for your Blog
Beginner

As co-creator and former Director of weVENTURE, Shea Glenny has conducted a
year of market research on how women leverage digital tech. She’s a content
marketer by trade and teaches women modern business design principles.
As Shea explains, “My year of research has mapped the exciting shifts in priorities
and possibilities for women who wish to leverage digital technology to earn income
as digital nomads. Producing premium content is a key ingredient to living a life of
greater potential and freedom in the digital age and we'll deﬁne why women are
especially able to maximize this path to ﬁnancial independence.”
Shea Glenny
@DanyaShea
FLBlogCon
2016
Digital Nomading for Women Beginner

Angelica Yarde is the co-founder of Sevenality, a brand strategy agency,
located in Orlando, Florida. She has been a WordPress user for over a decade
and helps out with the WordPress Orlando meet-up group.
She has spoken in the past at the WordPress Orlando meetup, WordCamp
Orlando, and WordCamp Atlanta, and will be speaking at the upcoming
WordCamp Jacksonville conference. As a WordPress expert, she is keen to
share advice on creating content strategies with the FLlogCon attendees.
Angelica Yarde
@studio404design
FLBlogCon
2016
Creating Content Strategies for
WordPress
Intermediate

Anthony “Biggie” Bencomo is the owner of DeliFreshThreads.com and a two-time Sunshine Blog Award
winner. He has spoken at FLBlogCon before on the topic of branding your blog.
Jen Vargas is the editor of CentralFloridaTop5.com and a social media ambassador for Orange County.
She is also involved in the ﬁlm industry and was a Shorty Award Finalist.
Anna-Marie Walsh blogs at BeautyandtheBeets.com and is active in the local blog community. She is
also FLBlogCon’s ambassador to welcome ﬁrst-timers to our conference.
Special Panel: The Blog
vs. Life Balance
@DeliFreshThrds @JenVargas @BeautyandBeets FLBlogCon
2016

From Zero to Online Entrepreneur
in Less than 90 Days and Under
$500
You Have a Blog, Now What?
Do You Need a Blogging Virtual
Assistant?
Trademarks, Liability and
Contracts - Oh My!
The Art of the Pitch - How to Ask
to do a Review
Beginner
Intermediate
Advanced
Beginner
Intermediate
Pagoda Green
BUSINESS
OF BLOGGING

BeginnerBasic Legalities Every Blogger
Should Know and Abide By
Panel: Best Practices for being a
Brand Ambassador
Intermediate
Pagoda Green

Before Dawn became a chef and nutritionist, and before she launched
ThisHonestFood.com, she worked in marketing for 18 years as a copywriter, graphic
designer, and documentary producer for several large agencies, as well as The Walt
Disney Company.
Dawn is also an experienced college instructor and motivational speaker and she
looks to share her story with this year’s FLBlogCon attendees: “I only had 2.5
months of severance pay as a cushion for my regular bills, and only $500 of seed
money, so I had to build, launch, generate leads, market, and sell as quickly as
possible from the only two platforms with which I was most familiar -- Blogging and
Wordpress. From Zero to Online Entrepreneur in Less Than 90 Days and Under
$500 is the map I created to build my successful online health and wellness
business in less than three months.”
Dawn Viola
@DawnViola
FLBlogCon
2016
From Zero to Online Entrepreneur
in Less than 90 Days and Under
$500
Beginner

Joscelyn Ramos Campbell is an award-winning influencer, columnist, on-air
spokesperson, and founder behind Mami of Multiples, one of the nation's
recognized and award-winning parenting and lifestyle sites owned by Latina
American Mom. She was the 2016 Tecla Awards Winner for Best Sponsored
Campaign and Video
Jocelyn has been featured on numerous television and media outlets including
CBS, NBC, NBC Latino, FOX, Univision, Telemundo, Huffington Post, CNBC to
name a few. She was named one of the Best Latina Bloggers To Follow and Must
Know and one of The 10 Best Latina Mom Bloggers on the Web by LATINA
Magazine. Jocelyn was also selected in a joint venture by Disney and LATINA
Magazine to be a Parenting and Family Columnist for LATINA Magazine
As a mompreneur, Jocelyn is owner of Mami Innovative Media, an acclaimed
communications and digital marketing agency providing services to brands,
corporations, individuals, non-profits and small businesses. She was also a
previous Speaker at FLBlogCon 2013
Jocelyn Ramos Campbell
@JoscelynRC
FLBlogCon
2016
You Have a Blog,
Now What?
Intermediate

Meagan Goepferich blogs at MoreThanaHomeschoolMom.com and has been a
blogger for almost 6 years. She is also a Blogging Virtual Assistant, working for
bigger bloggers by helping them grow their brands more efﬁciently.
She is eager to share some of the successes and frustrations that come with
working with a VA and to better explain why bloggers may want to hire a VA, or
even become one themselves for extra income.
Meagan Goepferich
@MTHomeschoolMom
FLBlogCon
2016
Do You Need a Blogging Virtual
Assistant?
Advanced

Cory Warren blogs at LeanGreenDad.com, a website covering parenting, healthy
meals, and other family issues.
A professional, full-time blogger who doesn't believe in giving up, Cory is someone who
has overcome blogging challenges by equipping himself with the technical and legal
knowledge needed to protect his brand.
Cory Warren
@LeanGreenDad
FLBlogCon
2016
Trademarks, Liability and
Contracts - Oh My!
Beginner

Aunesty Janssen is a travel and product reviewer who has been pitching
companies and brands for 10 plus years. She is also a professional
photographer, who freelances for the Orlando Sentinel and runs her own
photography business.
Aunesty also shares and teaches others how to take great photos through a
photography Facebook group as well as a website geared towards theme
park photography. Her three largest websites include TemporaryTourist.com,
distographers.com, homeketeers.com.
Aunesty Janssen
@AunestyJ
FLBlogCon
2016
The Art of the Pitch - How to Ask
to do a Review
Intermediate

Cassandra is currently a member of the Executive Council, but previously served as
the Chair of the Entertainment, Art & Sports Law Section of The Florida Bar. She is
a partner at the law ﬁrm of Franklin & Willard in Orlando, where she focuses her
practice on intellectual property and entertainment law. She has worked with
bloggers, web designers, content creators, music festivals, graphic artists, venues,
artists, actors, performers, ﬁlmmakers, special effects/make-up artists, promotions
companies, labels, managers and DJ’s to negotiate contracts, safeguard intellectual
property rights and limit potential risk/liability.
In addition to her legal practice, she is a Course Director, teaching Advanced
Entertainment Law, at Full Sail University in the Entertainment Business Masters
Program. Her broad experience in teaching includes not only Full Sail but also
various other colleges and universities in Florida. Her prior course include Business
Law, Intellectual Property Law, Final Project/Business Plan Development and
Internet Law at various schools. Cassandra also speaks on legal topics at Bar
conferences, entrepreneurship meetings and entertainment/media conferences.
Cassandra Willard
@cassilaw
FLBlogCon
2016
Basic Legalities
Every Blogger
Should Know
and Abide By
Beginner

Jeanette Johnson is the founder of J's Everyday Fashion, a budget-friendly fashion blog that aims to help women look and feel their
best in a realistic, Photoshop-free zone. Jeanette has turned her blog into a demanding company of its own, collaborating with major
brands on more than 70 sponsorships per year.
Lindsay Broadhurst is the Director of Corporate Events and Communication for IZEA. Lindsay has over 10 years experience in Communication,
Marketing, Event Planning and Digital Media with companies such as The Walt Disney Company, Sandals and Beaches Resorts International,
JustMarry!, VS Publishing, OmniTicket, Troy University and the McWane Center.
Tonya West manages the social media communications for the Daytona BeachArea Convention and Visitors Bureau. When she’s not creating
campaigns for motorcycle rallies, sporting events or fun family photo ops, she’s helping travel writers and bloggers discover the destination that saw
over 9.5 million visitors last year.
Veronique Conus is IZEA’s Senior Manager of Celebrity Relations. She is a founding member of the IZEAteam, having been here since 2006.
Special Panel by IZEA:
The Blog-Brand Relationship
@JsEveryDayFash @Lindsay_BP @DaytonaBeachFun FLBlogCon
2016
@veroniqueconus

Advanced
Advanced
Intermediate
Beginner
Beginner
Guardsman Blue Polymer
Understanding how Recent
Pinterest Changes Can Work for
You
Facebook Ads - Big Bang for
Small Budgets
Stumbled Upon - Why Every
Blogger Must Use It
Connecting with Your Audience
through Social
Blog It Locally - Building a
Community
SOCIAL
NETWORK

Kim Vij is a Pinterest Consultant, Educator, Blogger, Author and Speaker. She has
created award winning boards on Pinterest with over 1.5 million followers by focusing
pins on education and parenting. She hosts a weekly twitter chat called PinChat where
she connects with Pinterest experts and hosts a Pinterest focused Facebook
community.
From Visual Image Recognition to Guided Search and Promoted Pins, Pinterest is ever
changing. During this session you will have the chance to open up your Pinterest
account and do a quick optimization check to ensure that your account reﬂects the
latest changes to maximize your reach and efforts on this popular platform. Kim will
share with you the secrets behind growing her account and how you can apply those
strategies to rock your strategies on Pinterest.
Kim Vij
@EducatorsSpin
FLBlogCon
2016
Understanding how Recent Pinterest
Changes Can Work for You
Advanced

Jennine Miller is the public relations specialist for the Orlando Science Center and
specializes in digital marketing. In 2014 she worked for Lisa Buyer, author of Social PR
Secrets, and helped to develop the curriculum for her social media class at the
University of Florida. Jennine also helped her to create presentations for SFIMA,
PubCon and other conferences.
While working for The Buyer Group, Jennine managed $10,000 monthly social media
campaigns for Oxford Seminars and lowered their CPC signiﬁcantly. She has since
used the insights she gained to manage a much smaller budget of $25 to $150 a month
at Orlando Science Center with incredible results.
Jennine Miller
@OrlandoScience
FLBlogCon
2016
Facebook Ads - Big Bang for Small
Budgets
Advanced

Christie Chronic blogs at RaisingWhasians.com and is frequently seen on red carpets
covering Disney movie premieres. She is also a brand ambassador for Florida Pre-paid
and Step2, which allows her to work with brands like Proctor and Gamble, General
Mills, and others.
Christie has been using StumbleUpon for the past year with incredible results, upwards
of 5000 unique page views in one day! When used properly to promote your blog, it can
be a useful tool to get your content to new readers.
Christie Cronan
@RaisingWhasians
FLBlogCon
2016
Stumbled Upon - Why Every
Blogger Must Use It
Intermediate

Lincoln Devine and Bryan Dickey are fraternity brothers who partnered to create the popular
website ThingsFloridiansLike.com. Through this partnership, they managed to build a huge
social following with this brand totaling over a quarter million followers.
Creating content for a variety of social media channels, these entrepreneurs are eager to share
their best practices that have led to over 190,000 Facebook fans and 175,000 on Twitter.
Lincoln Devine
Bryan Dickey
@Lincoln Devine @bdick94
FLBlogCon
2016
Connecting with Your Audience
through Social
Beginner

Meghan Roth has been a blogger for over 5 years and currently blogs at
MeghanontheMove.com. She is a two-time Sunshine Blog Award winner
and then creator of Blog It Local (local blogger events company - coming
soon!).
A leader in the local blog community, Meghan currently plans and
executes the monthly events for the Central Florida Lady Bloggers, a
group with over 500 active members.
Meghan Roth
@MeghanontheMove
FLBlogCon
2016
Blog It Locally - Building a
Community
Beginner

Closing keynote
Rusty Partch is the Strategist for Social Innovation for
Chipotle Mexican Grill. Specializing in digital and
strategic, tactical grassroots marketing, Rusty is not
one to follow the traditional media and advertising
approach, but prefers to execute simple targeted and
effective tactics for long term results.
Rusty’s marketing plans have been adopted in
Australia, New Zealand, Canada, Fiji, Russia, and
Japan. Energetic and easily approachable, Rusty
looks forward at trends and relationship building to
increase sales.
FLBlogCon
2016
@RustyPartch

As always, lunch will be provided. This year we’re
pleased to once again have the awesomeness of
Tijuana Flats, buffet style, so enjoy some yummy
nachos and chips while chatting with your fellow
bloggers.
lunch
FLBlogCon
2016

Unwind at the coolest after party
hosted by the incomparable Adam
Avitable. (Fair warning: Adam’s
humor is “Rated R” at times!)
after party
Sponsored by the
Better Business
Bureau of Central
Florida
FLBlogCon
2016

Since 1999, Adam Heath Avitable has been entertaining audiences from every
demographic. His award-winning writing has been collected and published, his
book Interviews with Dead Celebrities was a best selling book on Amazon.com,
and he has performed stand-up comedy on stages from Los Angeles to Orlando.
Adam has lectured college students about developing humor, presented to
hundreds on the rewards of vulnerability and transparency in life and in writing,
and spoken at conferences, inspiring audiences with his life philosophy and
entertaining them with his comedy.
As a lawyer, author, small business owner, comedian, ordained minister, social
media manager, blogger, and professional speaker, he has a unique ability to
speak directly to any audience, from comedy clubs to lounges to corporate
conferences and private parties.
adam avitable
@Avitable
FLBlogCon
2016

We love our
sponsors
Please take time to check out our sponsors on the following
pages and tweet them a thank you!
FLBlogCon
2016

Tweet a thank you to @FullSail.

Feeding bloggers everywhere!
Tweet a thank you to @TijuanaFlats.

Start With Trust
BBB’s mission is to be the leader in
advancing marketplace trust. We do this by:
• Setting standards for marketplace trust
• Encouraging and supporting best practices by
engaging with and educating consumers and
businesses
• Celebrating marketplace role models
• Calling out and addressing substandard
marketplace behavior
• Creating a community of trustworthy businesses
and charities
Find out more at www.bbb.org/central-ﬂorida/

Proudly serving at the After Party:

Tweet a thank you to @FloridaMilk!

We Yelp… do you? Join us for the best reviews
and information in town!

Make plans now to get your new social
media head shot at Macbeth Studio.
Watch your email for the special 50%
discount code to come your way as a “thank
you” for attending this year’s FLBlogCon!

As another “thank you” for attending this year’s FLBlogCon, we’ve
got an exclusive discount for our attendees to go to WordCamp
Orlando, October 7-9. Watch your email for more info!

Adam Avitable Bess Auer Ben Reed Cory Warren
Jeanette Johnson Katy Widrick Joe Auer Josh Murdock
Leadership Team:
FLBlogCon
2016

Success is not a destination,
it is a journey.
The doing is more important
than the outcome.
-Arthur Ashe
Blogging is the journey

FLBlogCon Official Guide 2016

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