This document summarizes key metrics and lessons learned from various Ford marketing campaigns targeting millennials, including the Fiesta Movement, Summer of Taurus, Ford Social, the 2015 Ford Explorer reveal, Fiesta Movement Remix, and MPG And. It shows the effectiveness of various online and social media strategies over traditional advertising methods in engaging millennials and generating impressions, views, and consideration for Ford vehicles. The campaigns demonstrate lessons about co-creating with customers, using social media for real-time engagement, focusing on entertainment and sharing content online.