Fashion, apparel, textile, merchandising, garments

2. David Kay Sero Consulting Chair - Digital South Yorkshire

3. Making sense of it all

7. Financial Services Simulation Software Hardware Film & Music 2D & 3D Product Design Construction Marketing Games Service & Support Security & Tracking User Technical ICT Creative E X P E R T I S E TECHNOLOGY Other Sectors Specialist Creative & Digital Industries Networks Websites Transport & Logistics Retail Defence Journalism Engineering & Manufacturing Healthcare Education TV & Radio

9. Y&H Regional Summary - 2004 65.1% Share of employment – SMEs (11-250) £4.7bn Total gross value-added (2003) 23.5% Share of employment – Micro-enterprises (1-10) 18,000 Number of self-employed 4.6% % of regional employment 105,000 Number of employees 18.6% % Change Businesses 1998-2003 13,400 Total number of Businesses (2003) 19.4% % Change Employment 1998-2004 123,000 Total Sector Employment (2004) Value Data Item

10. UK Comparative Employment 1998-2004 Yorkshire & Humber is growing fastest Source: ONS © Crown Copyright 2006 4.6 3.9 Yorkshire & the Humber 4.8 4.8 West Midlands 5.2 5.9 South West 8.3 8.1 South East 4.8 4.6 North West 4.0 4.5 North East 6.3 7.1 Eastern 4.6 4.5 East Midlands 2004 1998 % of regional employment Region Regional Comparative Employment

11. Y&H Employment Breakdown - 2004 Electronics and ICT account for 72.5% of regional CDI employment growth 123,021 18,002 105,019 Total 22,448 490 21,958 Print & Packaging 27,323 2,328 24,995 ICT 27,382 2,616 24,766 Electronics 14,517 4,293 10,225 Design 10,652 5,769 4,883 Music, Visual & Performing Arts 20,694 2,506 18,188 Media and New Media Total Self employed Employees Creative & Digital Cluster Sector

12. Y&H Creative & Digital Cluster Business Size by Employment 1998-2004 Most jobs are in small companies though they may involve working on large projects

13. South Yorkshire: Employment

16. General Adoption Convenience & Productivity Use Specialist Application Service Integration Implementation Support & Management 7 6 5 4 3 2 1 E Technology Advancement Product Origination, Design & Development Skill Level Type of Employment Digital & ICT Skills Segments

17. Technical Skills Spectrum Horizontal Mobility between disciplines Hardware Networks Systems Programming Content User

19. KS4 A level Employment in industries using ICT & Creative Media GCSE Foundation Degree 3 Year Degree Apprentice Routes Choice & Opportunity - Pathways to Employment KEY Academic Focus Work Focus Other Post-16 Unlikely Possible Age 18 Age 21 Age 24 Age 16 4 Year Other Pre-16

26. Creative & Media 14-19 Diploma Range of Disciplines Photo Imaging Computer Games Textiles Animation Fashion Interactive Media Music Product design Radio Dance Graphic Design TV Drama 3D Visual Art Film Creative Writing 2D Visual Art Advertising Craft Print & Publishing Disciplines … Area 3 Design Area 2 Media Area 1 The Arts

27. IT 14-19 Diploma Three themes at all levels Supporting technology solutions Creating technology solutions Technology Systems Working with Technology Technology Making projects successful Professional Development Enterprise & Professionalism Working with People People Understanding Organisations The Potential of Technology Technology in Business The Digital World Business Level 3 Focus Level 2 focus Level 1 Focus Themes