Ch04 Marketing

Consumer Health Advertising and Marketing Chpt 4 Adapted from Jim Grizzell @ CSU Pomona

Advertising & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object]

Marketing Ethics ,[object Object]

AMA Code of Ethics ,[object Object],[object Object],[object Object]

Advertising Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What to Look For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing by . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Other Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dietary Supplements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DSHEA1994 Act ,[object Object],[object Object],[object Object],[object Object]

FDA Post market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Patent Pending or Patented ,[object Object],[object Object],[object Object]

Federal Trade Commission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cigarette Advertising ,[object Object],[object Object],[object Object]

Consumer Tips for Prescription Drugs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Tips for Non-Prescription Drugs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Government Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

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