1. The Future of Mobile Social Network
Services
Robert Mullins
2. Research Challenges for
Social Networks
• Social Graph Fragmentation
• Community Discovery
• Security by Social Network Analysis
• Social and Ethical Issues
• Searching social media
• Expert finding
• Trend prediction
• Information Diffusion
• Social, mobile, pervasive content sharing and live media distribution
• Personalisation for Social interaction
• Use of Social Network Sites for business and marketing
• Social gaming / television
• Immersive Social Networks
3. State of the Art
• Pervasive Computing
– Progression from single to multi user
– User-led discovery and composition
• Social Computing
– SNS as a context source
– Dynamic Community formation
– Community Smart Spaces / Social Network Site service orchestration
• Context Awareness
– Community context modelling
– Intra- Inter-community context sharing
• Personalisation
– Learning and inference
– Combining with Context
– Orchestration of system behaviour based on preferences
4. • Tendered and approved in EU Framework
Program 7 Call 5
• Developed, Proposed and Lead by TSSG
• €15.6m Budget
• 16 partners
• The only Irish lead Integrated Project in FP7 ICT
• Started October 2010 – continuing as a core
research area for TSSG for next 42 months.
5. Industry
Research
Ambient Intelligence
SME
Informatics & Communications
Ltd.
Academic
6. SOCIETIES Key
Innovations
• Resource sharing in dynamic communities
• Relationship/behaviour discovery
• Orchestration of multiple communities
• Proactive information exchange
• Intelligent information usage
• Intelligent conflict resolution
8. Layered Development
Model
End user services
define the common
functionality. Social
Networking is
effectively an
enabling layer
9. Caller Profiler – Ericsson Application Awards Winner 2010
Social Networking meets the mobile phone
– Developed in conjunction with Vennetics & using
Ericsson enablers
– Caller Profiler integrates with your social network
to identify incoming callers
– An unknown caller can potentially be identified via
social network proximity, location and/or SIP address
or phone number
– Links to social network that can be followed during
call
– New links can be automatically initiated, helping
expand users’ network
– See demo on Youtube at
http://www.youtube.com/watch?v=b8x4ytwzSBU
10. .. What next?
SOCIETIES Project
• This is part of our research plan for the next 3.5 years
• This will set the Social Networking research agenda in Europe
– Merging pervasive computing with social networks
– Federation across multiple SNS
– Privacy protection
– Dynamic SNS formation, dynamic community / user group formation
– SNS as an enabler
Continuing Research…
• We will continue to participate in competitive research tenders
– Please contact us if you have an idea for a project, or want to get
involved in our proposals, Innovation partnerships and vouchers
– FP7 ICT Call 8 – deadline 17 January 2012 – proposal work to start
Summer 2011 (or earlier)
