• Communicating FOREST EUROPE (FE_communication_ELM_Feb-2014.pdf)

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Presentation made for the FOREST EUROPE Expert Level Meeting that took place in Valladolid, Spain, on 4-5 February 2014.

Actualités & Politique Technologie Business

Communicating FOREST EUROPE
2013 overview, 2014 proposals

Communicating FOREST EUROPE: 2013 review
Main results:
• FOREST EUROPE website
• FOREST EUROPE social networks:
• Facebook official page
• Twitter official account
• Youtube official channel
• Show off your forest video and photo contest

FOREST EUROPE website
Up-to-date information:
• News / newsletters
• Events
• Publications
• Integrated social media
Main results:
• 39.892 visits (+324,61% 2013 vs.
2012)

FOREST EUROPE Facebook official page
Main results:
• Content production:
• 269 posts published
(+327,0% 2013 vs. 2012)
• Interaction:
• 7.067 likes + comments +
shares (+1.740,4% 2013 vs.
2012)
• Community:
• 1.017 fans (+398,5% 2013
vs. 2012)
• Visibility:
• 692.802 visits + scope
(+578,2% 2013 vs. 2012)

FOREST EUROPE Twitter official account
Main results:
• Content production:
• 1.074 tweets sent (+133%
2013 vs. 2012)
• Interaction:
• 1.083 mentions + clicks
(+111,5% 2013 vs. 2012)
• Community:
• 539 followers (+52,3% 2013
vs. 2012)
• Visibility:
• 572 retweets (+164,8%
2013 vs. 2012)

FOREST EUROPE Youtube official channel

Main results:
• 7.821 views (+276,2%
2013 vs. 2012)
• 17 subscribers (+112,5%
2013 vs. 2012)
• Video most viewed:
Photo and Video
Contest (5.638 views)

Show off your forest video and photo contest

Main results:
•
•
•
•

2.11o participants (contestants + voters)
316 contestants, from 39 countries
810 photographs
19 videos

Show off your forest website

Main results:
• 146.602 page views
• More than 600 external
references to the contest
website

Communicating FOREST EUROPE: 2014 proposals

2014 work and new proposals:
• Continuation of the on-going work
• FE website further improvement
• Social networks further improvement
• Development of new communication materials
• New edition of the Show off your forests contest

Communication strategy 2014
2014 new proposals:
• FE website further
improvement

New contents, updated
information

• Social networks further
improvement

Specific feeds to specific target
groups

• Development of new
communication materials

Infographics

• New edition of the Show off
your forests contest

“Your forest, your story”; photo/
video contest for mobile devices

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• Communicating FOREST EUROPE (FE_communication_ELM_Feb-2014.pdf)

1. Communicating FOREST EUROPE 2013 overview, 2014 proposals

2. Communicating FOREST EUROPE: 2013 review Main results: • FOREST EUROPE website • FOREST EUROPE social networks: • Facebook official page • Twitter official account • Youtube official channel • Show off your forest video and photo contest

3. FOREST EUROPE website Up-to-date information: • News / newsletters • Events • Publications • Integrated social media Main results: • 39.892 visits (+324,61% 2013 vs. 2012)

4. FOREST EUROPE website

5. FOREST EUROPE Facebook official page Main results: • Content production: • 269 posts published (+327,0% 2013 vs. 2012) • Interaction: • 7.067 likes + comments + shares (+1.740,4% 2013 vs. 2012) • Community: • 1.017 fans (+398,5% 2013 vs. 2012) • Visibility: • 692.802 visits + scope (+578,2% 2013 vs. 2012)

6. FOREST EUROPE Facebook official page

7. FOREST EUROPE Facebook official page

8. FOREST EUROPE Twitter official account Main results: • Content production: • 1.074 tweets sent (+133% 2013 vs. 2012) • Interaction: • 1.083 mentions + clicks (+111,5% 2013 vs. 2012) • Community: • 539 followers (+52,3% 2013 vs. 2012) • Visibility: • 572 retweets (+164,8% 2013 vs. 2012)

9. FOREST EUROPE Twitter official account

10. FOREST EUROPE Youtube official channel Main results: • 7.821 views (+276,2% 2013 vs. 2012) • 17 subscribers (+112,5% 2013 vs. 2012) • Video most viewed: Photo and Video Contest (5.638 views)

11. FOREST EUROPE Youtube official channel

12. Show off your forest video and photo contest Main results: • • • • 2.11o participants (contestants + voters) 316 contestants, from 39 countries 810 photographs 19 videos

13. Show off your forest website Main results: • 146.602 page views • More than 600 external references to the contest website

14. Communicating FOREST EUROPE: 2014 proposals 2014 work and new proposals: • Continuation of the on-going work • FE website further improvement • Social networks further improvement • Development of new communication materials • New edition of the Show off your forests contest

15. Communication strategy 2014 2014 new proposals: • FE website further improvement New contents, updated information • Social networks further improvement Specific feeds to specific target groups • Development of new communication materials Infographics • New edition of the Show off your forests contest “Your forest, your story”; photo/ video contest for mobile devices

16. Communicating FOREST EUROPE 2013 overview, 2014 proposals

• Communicating FOREST EUROPE (FE_communication_ELM_Feb-2014.pdf)

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