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Social media project briefing 25.03.11 TEST
- 1. Social Media and the FSAI ....the story so far 25th March 2011 © FSAI
- 2. How do people in Ireland use social media? © FSAI
- 3. Social Media Policy Objectives 1. To reach a wider audience 2. To interact with and seek input from stakeholders 3. Be proactive 4. Improve customer service 5. Build a greater online profile 6. Build a community around food safety © FSAI
- 4. Objective no. 1 • To reach a wider audience ……………….through social media © FSAI
- 5. Social media: Just another way of getting in contact with us …. Communication channels available: • • • • • • • • • Advice line Media Email Exhibitions Publications Seminars Website YouTube facebook © FSAI
- 6. Objective no.2 • To interact with and seek input from stakeholders © FSAI
- 7. Why ? • Facebook has 500 million active users in the world • 1.83 million users are Irish • More than 20 million people become fans of pages each day • Almost 85% of the Irish online population are now using Facebook regularly © FSAI
- 8. Facebook Demographics Ireland • 25+ segment is the fastest growing segment of the Irish audience • 56% of IRISH facebook users are female • 44% male • 33% of users are in the 25-34 age group • 33%, 29% and 25% groups are our target audience i.e. food business owners, students studying food science, culinary arts etc. © FSAI
- 9. Who’s looking at the FSAI facebook page specifically? Statistics taken from FSAI facebook page 13.03.11 Statistics taken from FSAI facebook page 13.03.11 • Most of the FSAI facebook page users are from the 25-34 and 35-44 age groups. This is good news for us! • Not targeting 13-17 year olds © FSAI
- 10. FSAI facebook page/wall 13.03.11 © FSAI
- 11. 404... Statistics taken from FSAI facebook page 13.03.11 ... the total number of people who have ‘liked’ our page since we set it up on 12.05.10 From that figure: • 373 of those use facebook in general on a monthly basis • 256 of those use facebook in general on a weekly basis Out of 404: • 317 people from /living in Ireland ‘like’ our page • 257 Dublin • 12 Cork • 11 Mullingar • 37 users have chosen not specify which county they’re from. © FSAI
- 12. Rest of the world... Statistics taken from FSAI facebook page 13.03.11 © FSAI
- 13. Objective no. 3 • Be proactive © FSAI
- 14. Pictures... • Adding pictures to your facebook posting draws attention. • Users generally have lots of posts appear on their own wall everyday. • Using an interesting picture means you’ve got some chance of them clicking on your post. © FSAI
- 15. The social media team... PJ Patrick G Elaine Jane Clodagh Helen Edel Miriam Judith O’C Noeleen Emma •Team members from various divisions •Regular brainstorming sessions •Each member brings something valuable to the table © FSAI
- 16. Ideas for facebook and You Tube, where do they come from? • • • • • • • Competitions What’s current Interviews with staff members Food alerts Allergen alerts Enforcement orders FAQ Friday © FSAI
- 17. Ask questions..... •FAQ taken from our website © FSAI
- 18. ......and you’ll get some answers © FSAI
- 19. The following day we answer the question..... •Direct them to our website- often a lot of information to give •With Twitter you’re only allowed to use 140 characters © FSAI
- 20. Who uses it? © FSAI
- 21. Twitter... • Too fast paced- up to the minute updates • We are trying to create a relationship with our stakeholders through social media and you’d never build a good marriage through texting • For us facebook is like a marriage, you are in it for the long haul whereas with twitter it’s like a teenage summer romance, full on for the summer and forgotten about in September • We will use Twitter if we find ourselves in a similar situation to the dioxin crisis in 2008 or another big outbreak • Twitter was invaluable to Irish Rail commuters during the cold snap © FSAI
- 22. However, we are being talked about on Twitter…. •A compliment from one of our advice line callers © FSAI
- 23. Objective no. 4 • Improve customer service © FSAI
- 24. Discussion Boards Result of feedback received © FSAI
- 25. Objective no. 5 • Build a greater online profile © FSAI
- 26. fsai TV © FSAI
- 27. Objective no.6 Build a community around food safety This is just the beginning..... © FSAI
- 28. Remember You don’t have to be on the social media team to contribute. So if you’ve got an idea, we’d love to hear it! © FSAI
- 29. Thank you © FSAI
- 30. © FSAI
Notes de l'éditeur
- I’ll go through each individual objective and give you an example of how we are meeting them.
- We wanted to give people another way of getting in contact with us and interacting with usEmailExhibitionsNewsletter
- Advice line, seminar,
- You can see some of our stakeholders here
- So, why facebook ?
- If we were Jedward we’d be gutted about our stats.
- ....and 404 of those users ‘like’ the FSAI page (stats taken from our page 13.03.11, 12 days ago). Just checked this morning and we now have 436 likes which is brilliant.
- Stats taken from FSAI facebook page (this is an example) they change all the time.But looking at these figures here you can see here that we need to reach a wider audience nationwide. Not just Dublin.
- You can see where the rest of the users who ‘like’ our page hale from and even the language they speak. Our 3 ‘likes’ from BH came to visit the FSAI back in (insert month). This shows you how we have made connections with people all over the world who can benefit from our expertise and knowledge and vice versa
- You might recognize some of these social media avatars (new word, explain) and profile pictures from our facebook page. Four standard pics. What do we use them for?
- For example if someone likes our page our post will appear alongside postings from their friends other companies postingsCompare to article in a newspaper with an interesting photo.We’re almost trying to compete and we’ve got to make our posts appealing....and that’s where the social media team come into play....
- Members of the team are from various divisions in the FSAI.Each member brings something valuable to the table. Brainstorming sessions regularly. Last year we invited other members of staff to join in on one of our brainstorming sessions.
- Here’s just a few of the ideas that came from that session and from our monthly meetings. .Competitions, win a Safe Catering pack at exhibitions, SHOP, CATEX.Interviews with staff members .Food alerts.Allergen alerts.Competitions.Enforcement orders.FAQ Friday (example on next page of what it will look like when we start to run it) We will give the FAQ with the answer. Any ideas let us know.Take an FAQ from the web
- This is a post we put up in Jan. unlike FAQ Friday we didn’t give the answer for a while
- Sometimes we don’t answer the question until the following day, by doing this the topic itself creates info sharing amongst the users
- Leave facebook and move on to Twitter, another social network.
- Ronan Keating is on Twitter so why aren’t we?Too fast paced- up to the minute updates. We are trying to create a relationship with our stakeholders and you’d never build a good marriage through textingFor us facebook is like a marriage, you are in it for the long haul with twitter it’s like a teenage summer romance, full on for the summer and forgotten about in Sept.I’m not knocking teenage summer romance are they are vitally important in growing up. We will use Twitter if we find ourselves in a similar situation to the dioxin crisis in 2008 or another big outbreak. With Irish Rail Twitter was invaluable to commuters during the cold snap.
- We’re not knocking teenage summerromances, they are vitally important in growing up.
- Sometimes we scan/search through twitter to see who’s talking about us as an organisation. Here’s an example of what we found- a compliment from one of our advice line callers. So who were they talking about? Clodagh!
- For example, Anne-Marie and Sharon have just started discussion board on facebook. This means that people who have done our Food Safety and You training courses, other training courses or thinking about doing a training course can use the ‘discussions’ section of our facebook page as a forum. Anne-Marie and Sharon will be answering questions and giving advice, it will be posted on the wall. This will hopefully help cut down on emails and duplicate queries into the training inbox, a question will only have to be answered once as everyone who views the forum will be able see the reply.
- We met this by setting up fsaiTv on You TubeYou Tube is the second biggest search engine in the world. Google no. 1 and Yahoo is no.3. People use You Tube to find out how to do different things. Such as: How to change a tyre on your car, put GHD curls in your hair...the list is endless.
- Friendly faces of the FSAI. We’re hoping stakeholders/users will find this helpful.PJ has also put these links on our website and we’ve put them up on facebook, so we are connecting all our communications channels together.For exmaple Noeleen has had almost 200 hits
- It’s taken us almost a year to build a social media profile and we’ve made a go at all of our objectives but this is just the beginning. The ‘SMW’ world is exciting and innovative and we’ve got to keep going.
- ...if you’ve got ideas. Give us a shout